Building Expert Brands

This week on BBB:
I take a leaf out of Craig's book and we go unplanned! I'm armed with a blinking cursor where my first question should be. Happily, we still manage to have an interesting chat loosely revolving about branding. 

We cover:

• Apple's brand in the modern day
• The folly of Features
• How Apple pull you in
• Microsoft's new direction and research
• The inevitability of tech habits
• Local pubs and the lost art of conversation
• The importance of a personal brand
• Promoting yourself as a British person
• Personal brand = portable capital
• Accentuating your quirks
• Podcasting and reasons to keep at it
• The appeal of Seth Godin's marketing books

And lots more!

Show notes:
Jack Butcher on Twitter
Steve Jobs on Marketing
Microsoft's recent research
Fortnite's 1984 Ad
Steve Jobs talk: The iPhone
Matthew Kobach on Twitter
This Is Marketing book by Seth Godin

Where to find us:
Craig's Twitter
Craig's website
Tony's website
Learn about branding with The Brand Digest

This week on BBB:
The very friendly Kate Tyson from Snowball Communications joins me to chat about brand stories. We talk about:

• What a brand story isn't,
• Kate's thought's on buzzwords,
• The facts & psychology attached to stories,
• How to make your marketing more powerful,
• One of Kate's personal stories,
• How to discover your own stories,

And lots more!

Show notes:
Building A Storybrand—Donald Miller
Start With Why—Simon Sinek
Tribes—Seth Godin

Where to find us:
Kate's Facebook group
Kate's website
Tony's website
Learn about branding with The Brand Digest

This week on BBB:
Native's impressively eloquent Heather Ditch joins me to talk about brand truths. We talk about:

• Beginning from a point of truth,
• The dangers of ignoring the truth,
• Addressing difficult truths,
• The value in being a smaller business,
• The promises we should make in advance of parties,
• How you can unearth your own truth,
• How to road-test the robustness of your own truth,

And lots more!

Show notes:
Michael Johnson—Branding In Five And A Half Steps

Where to find us:
Heather's Twitter
Heather's Sheffield Creative Guild profile
Tony's website
Learn about branding with The Brand Digest

This week on BBB:
I share some big news (!) and talk about the new format we'll be using from here onwards.

Where to find me:
Tony's website

This week on BBB:
Matt and I talk about commoditisation and why, as brand builders, we should aim to escape it.

Show notes:
No Logo book—free on the internet archive

Where to find us:
Tony's website: https://letsmarque.it/
Matt's website: https://apt.uk/

This week on BBB:
Matt and I answer listener questions: We discuss the importance of visual content and businesses leaving their history behind. Lastly, we share a few tips to cultivate a stronger personal brand.

Show notes:
Colour Psychology

Where to find us:
Tony's website: https://letsmarque.it/
Matt's website: https://apt.uk/

This week on BBB:
Matt and I think out loud about Frankenbrands. What exactly is a Frankenbrand, and what do you need to know about it?

Show notes:
Tesco's branding wheel
Levi's & Lego
WIRED on the Lego House

Where to find us:
Tony's website: https://letsmarque.it/
Matt's website: https://apt.uk/

This week on BBB:
Matt and I discuss marketing and branding. We share what we think each one represents, and chat about very specific definitions.

Show notes:
B&M Bargains
Waitrose
Habito
Brand Master Academy

Where to find us:
Tony's website: https://letsmarque.it/
Matt's website: https://apt.uk/

This week on BBB:
We're wondering out loud—why do brands matter? We share a couple of interesting stories to help us tackle this question.

Show notes:
Mary Poppins on Wikipedia
Luke Skywalker on Wikipedia
Tony's free Brand Solar System framework

Where to find us:
Tony's website: https://letsmarque.it/
Matt's website: https://apt.uk/

This week on BBB:
Matt and I set the scene. We ask ourselves what a brand actually is...

Show notes:
Glassdoor.co.uk

Where to find us:
Tony's website: https://letsmarque.it/
Matt's website: https://apt.uk/