The founder & CEO BookSmarts Accounting & Bookkeeping, Jenny Grogberg, joins Clint Betts and Garrett Clark on this episode of the Silicon Slopes podcast. Jenny shares her founding story where her company was born out of necessity and quickly rose the ranks through dedication and credibility. From starting as a one person company to scaling and winning CEO of the Year in Utah Business, Jenny's on the fast track to revolutionizing her industry. They talk about using AI to benefit, not replace, roles in the practice because as long as businesses are around, accurate bookkeeping will always be needed. They also talk about dealing with individual client issues and working with a robust list of clients, as well as personalizing their approach to meet client needs. Tune in to learn more from one of Utah's best business leaders! "If we see numbers or trends that are not working well, it's our job to point them out."