In this solo episode, Casey Baugh dives into The Excellence Dividend by Tom Peters — a book he revisits year after year. Casey shares nine pivotal lessons that have shaped his philosophy on leadership, business, and creating lasting impact.

From prioritizing frontline employees to obsessing over design and daily execution, Casey brings powerful insights to life with personal stories and examples from brands like Porsche, Apple, and Vivint. Whether you’re leading a startup or scaling a legacy company, this episode offers practical tools to embed excellence into every decision you make.

Chapters:

00:00 – 01:08 | Introduction to The Excellence Dividend

• Why this book is an annual must-read for Casey
• Tom Peters’ unique influence on Casey’s business mindset

01:08 – 03:44 | Excellence: The Ultimate Competitive Advantage

• Excellence as the defining market separator
• Real-world examples: Porsche, Apple, and Cedar & Stone

03:44 – 05:32 | People First, Always

• Investing in talent like championship teams
• “Treat your people like gold” philosophy

05:32 – 07:25 | Kindness Equals Leadership

• “Hard is soft, soft is hard” explained
• Case study: Private equity mistake that destroyed company culture

07:25 – 08:10 | Execution Trumps Strategy

• Why flawless execution beats perfect strategy
• Lessons learned from business and investment experiences

08:10 – 10:24 | Obsess Over the Frontline

• Managing by wandering around
• How frontline insights drive better decisions

10:24 – 11:28 | Design for Wow

• Why exceptional design separates great companies
• Examples from Tesla, Apple, and BMW

11:28 – 12:16 | Worship the Customer

• Business purpose: Create and keep a customer
• Strategies for delivering consistent “wow” experiences

12:16 – 16:46 | Train Like Crazy

• Training parallels from elite sports and military
• Rory McIlroy’s journey and the power of preparation

16:46 – 17:53 | Excellence is the Next Five Minutes

• Excellence through small, consistent daily actions
• Practical ways to raise standards immediately

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In this week’s episode, Casey sits down with Grant Young to dive into the bold risks, relentless work ethic, and calculated bets that shaped his entrepreneurial journey. From knocking doors in the early days of the solar industry to moving his family across the country, two times, without a safety net. Grant’s story is one of grit, vision, and unwavering commitment.

Grant shares how he and his business partner, Benson, navigated the complexities of the solar industry, why they chose New York as the proving ground for their company, and how they built a customer-first model that disrupted the status quo. He opens up about the sacrifices, the near-failures, and the mindset required to turn challenges into stepping stones for success.

Beyond business, Grant discusses his approach to investing, personal growth, and the role of faith in his life. Whether you’re an entrepreneur, a leader, or simply someone looking to level up, this episode is packed with insights on taking calculated risks, staying adaptable, and betting on yourself when it matters most.

Chapters:

00:00 – 01:39 | Meet Grant Young

• How Grant and Casey first connected through business and shared passions
• Introduction to Grant’s entrepreneurial journey in solar energy

01:39 – 05:27 | Early Days in Solar Sales

• Grant’s mission experience and transition into solar door-to-door sales
• The challenges of dealer models and the vision for a customer-first company

05:27 – 08:19 | The Leap to New York

• Why Grant and Benson chose New York as their proving ground
• Moving with no safety net: starting from scratch with a pregnant wife

08:19 – 13:03 | Risk, Commitment & Growth

• Burning the ships: why full commitment was the key to success
• The mindset shift from fear to growth and taking risks early

13:03 – 17:32 | Building a Better Solar Company

• Creating a fully integrated sales and installation model
• The hard lessons from their first year and why New York’s red tape became an advantage

17:32 – 22:19 | Money, Investing & Personal Philosophy

• Grant’s minimalist approach to money and focus on self-mastery
• Learning from mentors, self-help, and betting on skills over quick wealth

22:19 – 28:11 | Partnership, Expansion & Leadership

• The dynamics of Grant’s partnership with Benson
• Growing from a local business to a national home services company

28:11 – 30:12 | Continuous Learning & Self-Education

• Grant’s approach to lifelong learning beyond formal education
• How curiosity fuels personal and professional growth

30:12 – 32:37 | Defining Moments & Grit

• A story of resilience during a high-stakes game with business leaders
• How grit and confidence shaped Grant’s leadership style

32:37 – 38:37 | Faith, Service & Giving Back

• The role of faith and mission service in Grant’s life
• Mentoring and uplifting youth from underprivileged communities

38:37 – 44:34 | What Fires Grant Up Today

• Living with intention: doing the right thing and trusting the process
• Creating world-class customer experiences inspired by “Unreasonable Hospitality”

44:34 – 47:09 | Vision for the Future

• Scaling Addix and building a culture of excellence
• What’s next for Grant, Benson, and their mission-driven company

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In this episode of Case Studies, Casey sits down with Corinne Stokoe, founder of Mint Arrow and a trailblazer in the influencer marketing space. Corinne shares her unconventional path from competitive pianist to entrepreneur, revealing how discipline, faith, and adaptability shaped her journey.

She dives into the early days of blogging, the evolution of digital marketing, and how she built one of the most successful affiliate-driven businesses in the industry. Casey and Corinne discuss the power of personal connection in a world dominated by AI, the realities of running a personal brand, and the importance of knowing when to pivot.

Corinne also opens up about the role of faith in her career, how she integrates business with purpose, and why embracing authenticity has been the key to her success. Whether you’re an entrepreneur, content creator, or simply looking for inspiration, this conversation is packed with valuable insights on resilience, reinvention, and building a lasting impact.

Chapters:

00:00 – 02:30 | Childhood Roots & Piano Discipline

• Early lessons in hard work from her father and grandfather
• Becoming a competitive pianist and the pursuit of perfection

02:30 – 05:15 | Burnout & Career Pivots

• Why Corinne walked away from piano performance
• Choosing broadcast journalism through unexpected advice

05:15 – 08:00 | The Assistant Years & Entrepreneurial Sparks

• From Miss Provo to working under high-pressure execs
• The persistence that led to her first key opportunity

08:00 – 11:45 | Starting Over: Divorce, Recession & Rock Bottom

• Returning to Utah during the 2008 crash
• Finding hope and purpose through unexpected mentorship

11:45 – 16:30 | Becoming a Mom & Finding Her Voice

• Struggles with postpartum depression
• How “someone go buy this” led to the Mint Arrow blog

16:30 – 20:05 | Affiliate Marketing 101

• How a friend introduced her to affiliate links
• Transitioning from hobby blogger to full-time income

20:05 – 24:20 | Integrating Faith with Business

• The conference that changed her mission
• Losing followers but gaining clarity in purpose

24:20 – 28:00 | Building a Faith-Driven Brand

• Sharing values in a non-polarizing way
• How Mint Arrow became both a business and a ministry

28:00 – 32:10 | The Evolution of Influencer Marketing

• From curated content to the TikTok era
• Why podcasting became her most powerful medium

32:10 – 35:30 | Adapting to AI & Digital Disruption

• Why Corinne embraces AI as a growth tool
• The importance of authentic connection in a tech-driven world

35:30 – 38:15 | From Passion to Business Strategy

• Teaching others how to monetize their platforms
• The impact of helping others 2x their revenue

38:15 – 42:00 | Faith as the Business Blueprint

• Morning rituals and divine guidance in decision-making
• Why success followed spiritual alignment

42:00 – 45:25 | What’s Next for Corinne

• Scaling Mint Arrow by returning to its core
• Teaching women how to create influence with impact

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What if the future of education isn’t bigger—but smaller, more personal, and radically student-driven?

In this episode of Case Studies, Casey Baugh sits down with Matt Clayton, founder of Slope School, to explore how traditional schools are being disrupted by a new, human-centered model. From working at Goldman Sachs to studying under Clayton Christensen, Matt shares how autonomy, real-world learning, and community are transforming how kids learn.

You’ll hear why Slope School focuses on mastery over credentials, how AI is accelerating student growth, and why building identity is the most important part of education. This episode is packed with insights for parents, educators, and entrepreneurs who care about the next generation.

Chapters:

00:00 – 02:30 | Why This Conversation Matters

•Casey on Slope’s personal impact on his family

•Introducing Matt Clayton and the mission of Slope School

02:30 – 06:11 | Childhood & Foundational Lessons

•Growing up abroad and learning independence early

•Matt’s parents’ influence: trust, faith, and adventure

06:11 – 10:24 | Teaching Through “Competence +1”

•How small, consistent challenges build student confidence

•A core philosophy used at Slope and in Matt’s own life

10:24 – 15:20 | From Art to Wall Street

•Matt’s unique journey from music to finance

•Why two years at Goldman taught more than five years of college

15:20 – 20:58 | The Power of Excellence in Your 20s

•Why mastering hard things early creates leverage for life

•How intensity in early work shapes long-term success

20:58 – 24:18 | Rethinking Teacher Credentials

•How Slope hires based on performance, not paper

•Why parents care more about outcomes than degrees

24:18 – 30:45 | Learning from Clayton Christensen

•Disruptive innovation in education explained

•How the pandemic proved Christensen’s theory

30:45 – 36:28 | Small Schools, Big Outcomes

•Why small schools can now outperform large ones

•Real stories of Slope students pursuing passions in sports and business

36:28 – 43:25 | AI in the Classroom

•Why AI should be embraced, not banned

•How students use AI to accelerate—not shortcut—learning

43:25 – 48:17 | Real-World Projects & Human Connection

•Blending digital tools with in-person community

•Why meaningful relationships matter more than ever

48:17 – 52:49 | Breaking Bureaucracy with Innovation

•Why small schools can adapt faster and serve better

•The scalability challenge large institutions can’t solve

52:49 – 58:47 | A Vision for the Future

•Matt’s goal: 5 world-class schools in Utah

•Why we’re in the midst of a historic shift in how we learn

58:47 – 01:04:21 | Identity, Faith & the Hero’s Journey

•How helping kids see themselves as heroes changes everything

•Why identity-building is central to education at Slope

01:04:21 – 01:12:31 | Building Inclusive Communities

•Real-world interfaith collaboration at Slope

•Creating sacred spaces of learning across backgrounds

01:12:31 – 01:20:48 | From Banker to Builder

•How a personal diagnosis sparked Matt’s leap into education

•Why purpose—not profit—drives his vision

01:20:48 – End | Scaling the Mission

•Hiring Slope’s first graduate as a team member

•What’s next for Slope and the kids leading the future

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In this episode of Case Studies, Casey sits down with his wife, Chelsea Baugh, for a raw and inspiring conversation about resilience, self-discovery, and navigating life’s unexpected turns. Chelsea shares her journey from being a competitive college athlete to stepping into motherhood, facing infertility, and becoming an advocate for autism awareness.

Together, they dive into the lessons learned from early setbacks in sports, the emotional toll of infertility, and the transformative journey of adoption. Chelsea opens up about battling self-limiting beliefs, how therapy and personal development have shaped her, and why she chose to pursue an Executive MBA despite never seeing herself in the business world.

00:00 – 00:45 | Intro & Setting the Stage

•Casey introduces Chelsea and the focus on personal growth

•Framing the episode around life transitions and identity

00:45 – 02:30 | Texas Roots & Athletic Childhood

•Growing up in Magnolia, Texas

•Early exposure to competitive sports and family values

02:30 – 05:15 | Club Volleyball & Varsity Dreams

•The pressure to perform and make varsity

•A game-saving moment that built belief

05:15 – 08:26 | D1 Volleyball & Meeting Casey

•Earning a last-minute scholarship at UVU

•Early years of marriage and balancing student-athlete life

08:26 – 14:33 | Losing Her Spot & Wrestling with Identity

•Missing a tournament and getting replaced

•Processing loss, bitterness, and emotional immaturity

14:33 – 20:05 | Private Victories & Self-Limiting Beliefs

•Not putting in the unseen work

•How beliefs about worth and capability took root

20:05 – 23:14 | Coach Sam & Character-First Coaching

•Lessons from a coach focused on life, not just sport

•A humbling moment in Samoa that stuck for life

23:14 – 30:48 | Motherhood & Autism Diagnosis

•Living her dream of being a mom

•Early signs of autism and the start of a therapy journey

30:48 – 36:21 | Going All-In on Advocacy

•Hours of therapy, research, and driving across Utah

•The mental load of trying to leave no stone unturned

36:21 – 41:50 | Infertility & IVF Heartbreak

•Failed treatments and emotional aftermath

•Feeling the weight of time and hope slipping

41:50 – 48:13 | Adoption & A Change of Heart

•How caring for her nephew softened her resistance

•CJ’s surprise arrival and beginning the adoption journey

48:13 – 53:16 | Taking Massive Action in Uncertainty

•Going full-send with agencies, consultants, and video profiles

•Applying the entrepreneurial mindset to family building

53:16 – 58:36 | Therapy, Awareness & Rewriting the Story

•How Mara helped her reframe negative thought loops

•Learning the brain’s biology and pausing to ask “What’s true?”

58:36 – 01:06:31 | Academic Insecurity & Intelligence Wounds

•Early school setbacks that shaped identity

•Moments and mentors that sparked new belief

01:06:31 – 01:14:11 | A New Calling: Education & Business

•Feeling pulled toward purpose beyond motherhood

•Rejection from BYU turned into redirection toward growth

01:14:11 – END | The MBA Leap & Final Lessons

•Choosing discomfort and growth over fear

•What Chelsea would tell her past self about trusting the process

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In this powerful follow-up episode, Casey Baugh dives into the final four habits from Stephen Covey’s The 7 Habits of Highly Effective People. Building on the foundation of independence from Part One, Casey unpacks the essential habits for thriving in relationships, leadership, and teamwork.

From cultivating a win-win mindset to practicing deep empathetic listening and valuing differences, Casey shares real-life stories that show how these habits can transform your personal and professional life. He also highlights the often-overlooked habit of self-renewal—sharpening the saw—as the key to long-term success and fulfillment.

Whether you’re a leader, entrepreneur, or someone striving for better relationships, this episode offers tactical wisdom to help you operate at your highest potential.

Chapters:

00:00 – 05:44 | Habit 4: Think Win-Win

•Why win-win is a paradigm of abundance, not a tactic

•Real-life story of putting others’ interests first and reaping long-term trust

05:44 – 10:43 | Habit 5: Seek First to Understand, Then to Be Understood

•The power of empathetic listening to build trust

•How true understanding increases your influence

10:43 – 16:28 | Habit 6: Synergize – Valuing the Differences

•How differences, not sameness, drive exceptional teamwork

•Stories of synergy in sports, business, and personal relationships

16:28 – 23:05 | Habit 7: Sharpen the Saw – Self-Renewal

•Physical, mental, emotional, and spiritual routines that elevate performance

•Why rest, rituals, and recommitment drive sustainable success

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In this powerful solo episode, Casey Baugh unpacks the life-changing principles from The 7 Habits of Highly Effective People by Stephen R. Covey. As part of his Book-A-Month Challenge, Casey revisits this timeless classic and shares how its first three habits helped shape his mindset, career, and personal life.

Through compelling personal stories—including how one visualization helped his daughter overcome fear—Casey illustrates how choosing your response, envisioning your goals, and prioritizing what truly matters can lead to a more effective and fulfilling life.

Whether you’re navigating a career pivot or striving for better habits, this episode is packed with actionable strategies to elevate your personal growth.

Chapters:

00:00 – 01:29 | Why This Book Changed Casey’s Life

•Stephen Covey’s principles shaped Casey’s worldview and leadership.

•Personal impact: from naming his child “Covey” to re-reading the book during his 52-book challenge.

01:29 – 05:51 | Habit 1: Be Proactive

•Freedom lies in the space between stimulus and response.

•Our behavior is shaped by decisions—not conditions.

05:51 – 07:39 | Viktor Frankl’s Impact on Habit 1

•Lessons from Man’s Search for Meaning on ultimate human freedom.

•Frankl’s mindset as a Holocaust survivor reinforces the power of choice.

07:39 – 10:01 | Habit 2: Begin with the End in Mind

•If we’re free to choose, we must define what we want.

•The danger of working hard with the wrong map or vision.

10:01 – 14:33 | Visualization & Creation: The Power of Mental Clarity

•Everything is created twice: mentally, then physically.

•Story of helping his daughter visualize success before a ski race.

14:33 – 19:03 | Habit 3: Put First Things First

•Schedule priorities, don’t just prioritize your schedule.

•Focus on high-leverage tasks using the Pareto Principle.

19:03 – 22:06 | Quadrants of Productivity & Effective Living

•The magic lies in Quadrant 2: important but not urgent tasks.

•Avoid distractions in Quadrants 3 and 4 to stay effective.

22:06 – 24:23 | From Dependence to Independence: The First 3 Habits

•Moving from relying on others to becoming self-reliant.

•Personal story of gaining financial independence through sales.

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In this week's episode, Casey sits down with Colin Wright to unpack the defining moments that shaped his career - from nearly losing his home in the 2008 financial crisis to building one of Utah’s most successful real estate development firms. Colin’s journey is a testament to perseverance, adaptability, and the power of learning from failure.

Colin shares the lessons he learned from his father, the risks he took by striking out on his own, and the turning points that helped him transform failure into a foundation for growth. He opens up about the challenges of leadership, the importance of knowing your strengths, and the discipline required to survive volatile markets.

Sharing insights on business, faith, and family, this episode is a masterclass in resilience, calculated risk-taking, and the long game of real estate success. Whether you’re an aspiring entrepreneur or a seasoned professional, Colin’s story offers invaluable lessons on navigating uncertainty and seizing opportunities.

Chapters:

00:00 – 00:39 | Introduction

•Casey Baugh introduces Colin Wright

•Their unexpected past business connections

00:39 – 02:29 | Early Life & Family Influence

•Growing up in Davis County, Utah

•Parents’ strong emphasis on education and work ethic

02:29 – 05:53 | Mission in Peru & University of Utah

•Colin’s transformative missionary experience

•Accelerated college path and early exposure to real estate

05:53 – 10:12 | Real Estate Roots & Career Foundations

•Father’s involvement in Ivory Homes

•Learning through hands-on experience in land acquisition

10:12 – 13:50 | The Columbia University Experience & New York Insights

•Studying real estate at Columbia MRED

•How living in NYC influenced Colin’s urban development mindset

13:50 – 19:00 | Entrepreneurship & Early Struggles

•Leaving a stable job to launch his own business

•The harsh realities of the 2008 financial crisis

•Nearly losing his home and rebuilding from scratch

19:00 – 25:16 | Major Breakthroughs & Scaling Up

•Co-founding Henry Walker Homes and scaling across multiple states

•Selling the business and learning critical lessons in exits

•Building CW Landco and evolving into Cole West

25:16 – 30:42 | Navigating Real Estate Cycles & Market Shifts

•Strategies for surviving economic downturns

•How Utah’s real estate market is evolving

•Adapting to industry headwinds and capital challenges

30:42 – 36:42 | Faith, Family, & Business Philosophy

•Balancing entrepreneurship with personal values

•The role of faith in guiding career decisions

•The importance of discipline and long-term thinking

36:42 – 38:22 | Utah’s Future & Real Estate Outlook

•Predictions for Utah’s housing market

•How policy changes and development trends will shape the industry

38:22 – 40:00 | Closing Thoughts

•Reflections on business integrity and reputation

•Colin’s vision for the next phase of Cole West

If you enjoyed this episode, don’t forget to like, subscribe, and share!

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What does it take to turn adversity into success? In this episode of Case Studies, Casey Baugh sits down with entrepreneur Asim Hafeez to explore his journey from growing up in Pakistan to building a thriving business empire in the U.S.

Asim’s story is one of resilience, adaptability, and strategic thinking. From arriving in Brooklyn at age 10 without knowing English to leading high-growth sales organizations and ultimately founding his own companies, Asim has mastered the art of reinvention. He shares powerful lessons on financial independence, leadership, and the mindset needed to navigate life’s toughest challenges.

• The struggles and sacrifices of his immigrant journey
• How early setbacks fueled his drive to succeed
• The shift from sales leader to business owner
• The importance of financial literacy and passive income
• Why gratitude, faith, and mentorship shape long-term success

Chapters & Key Takeaways

00:00 – 01:10 | Introduction

•Casey welcomes Asim and shares their history of working together

01:10 – 05:23 | Immigrating to the U.S.: A Crash Course in Resilience

•Moving from Pakistan to Brooklyn at age 10

•The emotional and cultural shock of adjusting to a new country

•First-day school challenges and learning English through cartoons

05:23 – 10:30 | Family Sacrifices & The Power of Hard Work

•Asim’s father: A cab driver with a vision for a better future

•Working tirelessly to support his family despite hardships

•Lessons in humility, perseverance, and long-term thinking

10:30 – 15:40 | Overcoming Financial Struggles & Life-Changing Moments

•The family’s move to Connecticut after his father’s health crisis

•How seeing his father battle illness shaped his mindset on financial security

•Developing an appreciation for hard work and risk-taking

15:40 – 22:05 | The Path to Entrepreneurship: Sales, Leadership & Growth

•Starting with Cutco and learning the fundamentals of sales

•The importance of mentorship and personal development

•How investing early in himself led to long-term financial success

22:05 – 27:50 | The Vivint Transition: A Humbling Career Pivot

•Why he left a stable, high-paying job to take a bigger risk

•Learning door-to-door sales and rebuilding from the ground up

•How adaptability and mentorship transformed his career trajectory

27:50 – 36:00 | Mastering Money: Why Passive Income Matters

•The mindset shift from making money to securing long-term wealth

•How Asim structures his finances for financial freedom

•The power of investing and why traditional jobs limit financial growth

36:00 – 45:47 | Launching a Business: Hard Lessons & Big Wins

•How he was forced to start a solar company after a major financial setback

•The challenges of building from scratch and learning from failures

•Developing a lean, scalable business model that ensures profitability

45:47 – 54:42 | The American Dream: Grit, Gratitude & Legacy

•How his father went from driving a taxi to becoming a multi-millionaire

•The real meaning of the American Dream and financial independence

•Why gratitude, humility, and smart risks matter more than luck

54:42 – 01:08:45 | The Power of Mentorship, Faith & What’s Next

•Why investing in mentorship has been Asim’s biggest return on investment

•How faith and values guide his decisions in business and life

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In this episode of Case Studies, Casey sits down with Jeremy Andrus, CEO of Traeger Grills, to discuss the hard-earned lessons that shaped his career—from losing everything in a day trading disaster to rebuilding with grit and vision.

Jeremy shares the pivotal role of culture in business, the mental shift that helped him embrace failure, and the personal habits that keep him grounded amid challenges. With insights on navigating growth, leading through tough times, and balancing ambition with family, this conversation offers a candid look at the mindset behind long-term success.

Discover how Jeremy went from nearly losing everything to building two iconic brands, the key to creating strong company culture, and why embracing challenges is the path to success.

Chapters:

00:00 – 02:00 | Introduction

•Casey introduces Jeremy Andrus and his inspiring qualities

•The power of optimism and resilience in leadership

02:01 – 08:45 | Early Life & Developing a Winning Mindset

•Jeremy’s upbringing in the Midwest and moving to England

•Learning to thrive through discomfort and develop inner confidence

08:46 – 23:22 | Investment Addiction & Hard Financial Lessons

•Jeremy’s early success in stock trading and the $2.5M rise

•How it all collapsed and the life-changing lessons learned

•Why money alone isn’t enough to drive long-term success

23:23 – 35:30 | The Journey to Harvard & Entrepreneurial Struggles

•Getting rejected from Harvard Business School and trying again

•Early business failures and living in his parents’ basement

•How persistence led to finding his true passion in business

35:31 – 51:07 | Skullcandy: The First Big Break & Hard Realities

•Joining Skullcandy and nearly quitting within 72 hours

•Surviving a financial crisis and investing his own savings to keep it afloat

•Building a brand and realizing the importance of company culture

51:08 – 01:14:42 | Traeger Grills: Reinventing a Legacy Brand

•Buying a struggling 27-year-old company and starting from scratch

•How Jeremy rebuilt Traeger’s toxic culture and made it a powerhouse

•The importance of taking calculated risks and long-term vision

01:14:43 – 01:26:07 | The Key Lessons from Skullcandy & Traeger

•Why company culture is the ultimate X-factor in business

•The power of persistence and making tough decisions

•Why success is built on a series of small, smart choices

01:26:08 – End | Final Thoughts & Advice for Entrepreneurs

•Embracing failure as a learning tool

•Why the journey matters more than the destination

•How to find the perfect intersection of passion, market demand, and opportunity

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