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Building lasting subscriptions programs
I spoke to Matt Cronin, founding partner of House of Kaizen, a consultancy that works with publishers on their subscription and recurring revenue products. Among the topics we covered:
fixing misaligned incentives in publishing
whether peak subscription exists
subscriptions as a force function to be customer centric
what publishers should and shouldn’t learn from the success of The New York Times
The struggles of many streaming services
what publishers can learn from subscription companies outside media
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By Brian Morrissey
4.9
6060 ratings
I spoke to Matt Cronin, founding partner of House of Kaizen, a consultancy that works with publishers on their subscription and recurring revenue products. Among the topics we covered:
fixing misaligned incentives in publishing
whether peak subscription exists
subscriptions as a force function to be customer centric
what publishers should and shouldn’t learn from the success of The New York Times
The struggles of many streaming services
what publishers can learn from subscription companies outside media
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