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In this powerhouse episode of The MLO Project, Frazier and Michael sit down with mortgage leader, speaker, and coach Brian Covey for a raw conversation on what it really takes to lead, inspire, and win in today’s mortgage market.

Fresh off his move to CrossCountry Mortgage, Brian opens up about leadership, personal branding, and the power of storytelling to build trust and long-term advocates—not just one-time closings.

He shares his tactical playbook for hitting massive goals, growing your influence, and creating a career that’s aligned with who you are—not just what you do.

Hit play and get ready to take notes—this one’s loaded with real talk, real strategies, and real inspiration.

00:00 Introduction and Banter

01:25 Introducing the Special Guest: Brian Covey

02:42 Brian Covey's Career Journey and Insights

07:27 Strategies for Success in the Mortgage Industry

10:23 Tactical Approaches to Leadership and Recruitment

15:00 Content Strategy and Personal Branding

17:41 The Power of Reintroduction

18:11 Attracting the Right People

19:05 Definite Purpose and Content

20:07 Unique Value and Personal Branding

21:37 Building Relationships and Networks

25:15 Creating Advocates and Telling Stories

26:34 The KNOW Framework for Loan Officers

31:43 Final Thoughts and Wrap-Up

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