Jason Yana of Jason Yana Studios and I discuss the importance of correctly showing customers what your product looks like, how it installs and the problems it solves. There are many times when a photograph can't tell the story. In these cases, an illustration or an animated video is the best choice.

Learn the importance of content marketing in promoting your building materials company and products. You'll learn how to get started and how to outperform your competition by providing your customers with the answers to their online questions.

Lean the 12 most common mistakes that building materials companies make with their websites and how to correct them.  Guest speaker, Zach Williams from Venveo.

SEO or Search Engine Optimization for Building Materials. Most Building Materials Manufacturers do a poor job of SEO. If they have an SEO firm, they should fire them. You'll learn how to increase your website traffic the right way with SEO.

What has changed in the last few years and what it means to building materials manufacturers

How to Sell Mid-Tier Builders. The reasons why the mid-tier builder is a better opportunity for most manufacturers than the largest builders. With my guest, Stephen Crouch from Builder Partnership, we discuss how to be more successful selling these builders.

Big box line reviews. How to be more successful with Home Depot and Lowe's and their line review process with guest host, Greg Bonsib.

Problems With Trade Shows. Trade Shows can be a large portion of a building materials companies budget and they frequently are a waste of money. Learn how to stop wasting money on trade shows and get a better return on your investment.

How Architects Select Materials. For this episode, I interview Susan Milne of Epiphany Studios. Susan is an expert in helping architectural firms to grow their practices. Because of her experience she has an insiders perspective into how architects select building materials.

How to Sell to Builders. In this episode you will learn how to sell home builders more effectively. You will learn how to convert them from a competitor as well as how to sell them a new product. You'll find out the three doors to a sale that go beyond the purchasing department.