Local dealers and contractors can have more control of local customers than manufacturers. Learn how and why to support your local customers to grow your sales faster.

Find out how to get customers more interested in your products.

The annual planning process is one of your best opportunities to find a way to more effectively grow your sales.

In this episode, you will learn how to make it easier for your building materials customers to buy from you by making it easier for them to understand what you are selling and why they should want to buy it.

Publicly traded building materials companies tend to be larger and can seem to be intimidating to compete with. Along with the benefits of size and being publicly traded , there are also many drawbacks that makes it easy to compete with these companies.

You and your building materials competitors are playing a different game than your customers. It's like you are playing football and your customers are playing soccer. Rather than trying to beat your competition, you should focus on helping your customers win more of their own games.

Many building materials sales and marketing people do not put their product message in context. They start right out with the reasons why their product is better. If you don't put things in the context of the customer's situation, you are making them work too hard to figure out what you are saying and why they should care.

What building materials companies should know about the AIA show and how to gain more sales from their investment in the show.

Learn how two big changes in building materials will hurt many companies as bad as a recession.

Learn how going after the largest or most diffcult building materials customers can make you more successful in all of your sales.