Why it is so difficult to convert customers like architects, contractors and builders and how to be more successful in making these difficult sales.

Based on my interviews of the people who are coming to my Whizard Summit, these are the 12 most important concerns that they have.

If you call on facilities managers to sell them building products, you will want to listen to this episode. Whether you are selling a product for new construction or retrofit/repair, this episode will help you be more successful.

Learn how to make more effective sales calls on builders, architects, contractors and other building materials customers. Most building materials sales people are very poor sales people. A few changes in your approach will put you in the ranks of the few great building materials sale people.

An interview with Pat Wilkins who has over 30 experience in selling premium products to homebuilders. She has spent the last 15 years focused on selling to the Top 20 builders. She offers a lot of great information on how to approach, sell and keep a Top 20 builder. She also offers a lot of valuable advice to anyone selling building products.

Brian Weiss from Sales Effectiveness interviews me about building materials sales and marketing

Gain a different perspective on pricing and profits. See what you can learn from other companies like Bose, Herman Miller and Renewal by Anderson about pricing.

Learn how to more effectively sell to architects and set yourself apart from the competition.

In this episode, I interview Carlos Quintero of Sales Effectiveness, Inc, on his approach to helping building materials companies to improve their sales. Carlos is the co-author of our book, "How to Become a Building Industry RAINMAKER!" that is available on Amazon.

Join John Sonnhalter and myself as we share how to best reach and sell building materials contractors. Contractors are one of the most important customers for building materials companies. They are also the hardest to change and to reach. We show you how to reach and sell contractors. John is from the Sonnhalter agency who specializes in helping companies sell to tradesmen, (contractors).