In this episode, Zach and talk to Tim Sandlund, Digital Marketing Manager at Derby Building Products and Founder of StartBuildingSomething.com, about his experience launching AR and VR tools in building materials, where he thinks the best channels for success are and how to measure that success to determine what’s working.

With the rise of visualizers, configurators and other online tools, should building materials manufacturers be considering augmented reality and virtual reality apps as part of their sales and marketing strategy? We talk to one manufacturer who thinks they should and how to make them successful.