Chris Pazderny is the Vice President of Operations at Caliber Auto Care in Texas. He has been in the automotive industry for 30 years, starting at age 16. Chris began his career as a part stocker at a Ford dealership in Texas. Eventually, he was hired to get Service First Automotive off the ground, opening the first shop in July 2011. He helped develop multiple stores until 2017, when they signed a joint venture agreement with Caliber. Since then, they have expanded to 32 locations in Houston, Dallas, Fort Worth, and San Antonio. 

Chris and his wife Melinda have four kids, ages 10 to 27. When Chris isn't working, he enjoys hunting, fishing, beach vacations, and disc golf. He and Melinda also love eating out and enjoying a nice bottle of wine.

In this episode…

Relationships should be one of your top priorities when it comes to business, even in the auto industry. 

That includes relationships with other business owners and with your customers. Would you be willing to fly to another state to help a client with a broken-down truck? How about buying a rotisserie

That includes relationships with other business owners and with your customers. Would you be willing to fly to another state to help a client with a broken-down truck? How about buying a rotisserie chicken for a lady whose car stalled on the way to the grocery store? Whether your actions are big or small, going the extra mile can differentiate between a one-time customer and a customer-for-life. 

In this episode of the Gain Traction podcast, Mike Edge is joined by Chris to talk about the importance of building relationships. Chris shares examples of going above and beyond for customers, how they build consumer trust, and his vision for the future of Caliber Auto Care.

Here’s a glimpse of what you’ll learn: 

• Chris Pazderny shares how he was introduced to the automotive industry
• How the relationship between Service First Automotive and Caliber Auto Care began
• Why Caliber is the "Chick-fil-a" of the auto care industry
• Building customer trust through transparency and excellent auto care 
• How Caliber Auto Care goes above and beyond for their customers
• The secret to duplicating success in 32 locations
• Chris' vision for the future of Caliber Auto Care

Resources mentioned in this episode:

• Caliber Auto Care 
• Tere Hardin on the Gain Traction podcast
• Mike Edge on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.  

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.