While researching ways to improve the end-of-life experience as part of her PhD work, Andrea Grindrod discovered something interesting: People are almost always willing to help others experiencing the death of a loved one, but rarely wanted to ask for that help themselves.

So Grindrod – who has personal experience dealing with end-of-life care for both her mother-in-law and husband – developed a suite of resources to break down the taboos about death and dying. The Healthy End of Life Program (HELP) app lets families build and sustain networks of care that ease the strain of caregiving and provide the best death possible for people with terminal conditions.

As a nurse with a background in the promotion of healthy habits, Grindrod provocatively asks why we can't see death as a normal part of life that can even be good or fulfilling – with a little help from our friends.

Register for the CFI conference, bringing together the Green House and Pioneer Network communities in Pittsburgh July 23-26 – including a special session featuring Homecare Hub and other early age-tech startups: https://thegreenhouseproject.org/2023-conference/

Learn more about the HELP App: https://healthyendoflifeprogram.org/