Organizations like Vitality Group are driving momentum for change and innovation in the healthcare system in a unique way.

In this episode of the AHIP 2024 series, Tanya Little, Chief Commercial Officer of Vitality Group, explains how the company combines behavioral science, actuarial science, technology, and incentives to help healthcare payers engage their members. Vitality operates as a risk bearer and insurer in South Africa and the UK, partnering with insurers in 38 other markets and serving 35 million members. Tanya highlights the challenges in the healthcare system, such as lack of collaboration and rising costs, and discusses innovations like GLP-1s and AI, emphasizing the importance of engagement in healthcare to drive quality, close care gaps, and build relationships with members. She also advocates for a village-like approach to establish principles and expectations for payers, urging the audience to consider their own behavioral biases and engage more meaningfully in their health. 

Tune in and learn about the power of engagement in transforming healthcare outcomes and reducing costs!