Anamaria Ungureanu: Building Self-Awareness in Overly-Technical Product Owners

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The Great Product Owner: The Master Storyteller

Anamaria highlights a Product Owner who excelled at storytelling and vision communication, making every team member feel aligned with project goals. This exceptional PO consistently explained the "why" behind requirements and painted compelling pictures of how the team's current work would create future value. Their storytelling ability kept the team engaged and motivated, demonstrating how great Product Owners apply agile mindset principles to create shared understanding and purpose.

The Bad Product Owner: The Monologue Specialist

Anamaria describes a technically-skilled Product Owner who transitioned from a tech lead role but fell into the anti-pattern of excessive monologuing during sprint planning sessions. This PO, despite good intentions, overwhelmed the team with lengthy technical details, causing developers to withdraw from interactions and leaving them confused about project purposes. Through one-on-one coaching focused on building self-awareness and establishing working agreements, Anamaria helped this PO learn to communicate more effectively and engage collaboratively with the team.

Self-reflection Question: How do you help Product Owners transition from technical expertise to effective team communication, and what signs indicate when detailed explanations become counterproductive monologues?

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About Anamaria Ungureanu

Anamaria Ungureanu is an Agile evangelist driving transformations across IT, airlines, and automotive. She delivers projects with firms like IBM and Airbus, coaches from executives to teams in SAFe and Scrum, leads assessments, customizes workshops, and supports tool adoption, like Jira, and digital whiteboards like MIRO.

You can link with Anamaria Ungureanu on LinkedIn.