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In this episode, we sit down with Sam Addy, founder of the Female Advisory Board (FAB), who is reshaping how women leaders support each other’s business growth. After realising that traditional peer advisory boards had almost no female representation, Sam set out to build the UK's first in-person peer board exclusively for women, creating a space where ambition, accountability, and authenticity come together to drive real impact.
Sam shares the story behind FAB’s creation, the power of structured peer support, and why women in business often need both a safe space and a serious space to grow.
She lifts the lid on what happens inside these curated sessions, where women from different sectors challenge each other, reveal blind spots, and turn insight into action, with results ranging from personal breakthroughs to hundreds of thousands in new revenue.
You’ll hear:
➡️ The moment Sam realised women needed their own peer board
➡️ How structured accountability transforms confidence and performance
➡️ The barriers that stop women investing in themselves
➡️ Why vulnerability is a strategic strength for leaders
➡️ The philosophy behind Sam’s mantra: “Change it, rearrange it”
➡️ What it takes to build equitable spaces where women can thrive, collaborate, and lead with power
Find out more about We Are PoWEr here. 💫
By powered by Simone Roche MBE and Northern PoWEr WomenIn this episode, we sit down with Sam Addy, founder of the Female Advisory Board (FAB), who is reshaping how women leaders support each other’s business growth. After realising that traditional peer advisory boards had almost no female representation, Sam set out to build the UK's first in-person peer board exclusively for women, creating a space where ambition, accountability, and authenticity come together to drive real impact.
Sam shares the story behind FAB’s creation, the power of structured peer support, and why women in business often need both a safe space and a serious space to grow.
She lifts the lid on what happens inside these curated sessions, where women from different sectors challenge each other, reveal blind spots, and turn insight into action, with results ranging from personal breakthroughs to hundreds of thousands in new revenue.
You’ll hear:
➡️ The moment Sam realised women needed their own peer board
➡️ How structured accountability transforms confidence and performance
➡️ The barriers that stop women investing in themselves
➡️ Why vulnerability is a strategic strength for leaders
➡️ The philosophy behind Sam’s mantra: “Change it, rearrange it”
➡️ What it takes to build equitable spaces where women can thrive, collaborate, and lead with power
Find out more about We Are PoWEr here. 💫

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