Building Unshakable

Org charts matter more than you think. Whether you're the only person in your business or you've hired several contractors or team members, you NEED an org chart. In this episode, I talk about why you need one and how you can create a future org chart that you can start using today!

Here are the 3 reasons why you need an org chart for your business:

1. Creating an org chart provides tremendous clarity around how your business is structured and therefore, how your work, projects, files and more should be organized. 2. An org chart assigns clear accountability in your business. It lets you know who is responsible for each and every result, project, task, and ultimately, the management of all of the people along the way. 3. An org chart points out inefficiencies.

Do you already have an org chart? I'll help you create yours today! I share with you a common structure that I implement with my clients.

It would be really helpful to listen to last week's episode where I discuss in detail the four types of people you need to scale to 7-figures.

Your org chart will start with the Visionary, who is typically the founder and CEO, at the top. Below the Visionary is the Integrator or COO who manages the day-to-day and reports directly to the Visionary.

Under the Integrator, I recommend starting with these three departments, all of which will have a director role that serves as a strategist and manager for the department:

1. Growth

This includes marketing and sales. It is responsible for growth in both reach of your prospective clients and revenue.

2. Operations

This handles all necessary functions for running the day-to-day of the business, as well as, efficiency and quality control. It supports both growth and fulfillment initiatives.

3. Fulfillment or Client/Customer Success

This involves delivering the promise made to your clients/customers. Under this department is where all of your services, programs and products are managed and fulfilled. It is responsible for customer experience and retention.

Under each department, list the specific roles for the tacticians in your business. They are the team members who handle specific roles or tasks under each department. When doing this, DO NOT think about the people already on your team or list their names, but instead map out the org chart purely based on roles.

Don't structure your business around your team, align your team members to the structure that your business needs. As a Visionary, you may be serving in multiple roles in your business because you haven't yet hired someone in those roles. By defining your org chart based on roles and not team members, you're able to see where the gaps are.

"Map out your org chart to reflect the team that you need to get to 7-figures, not the team that you have now. One team member at a time, scale your business to 7-figures!" - Kathryn Binkley #theelevateeffect

Let’s Connect

1. See all that Kathryn has to offer at kathrynbinkley.com
2. Connect more with Kathryn on Instagram!

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We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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Building the right team to scale your business will make or break your ability to get to 7 figures without hustle or burnout. In this episode, I share with you the four types of people you need on your team in order to successfully scale your business.

1. Visionary

This refers to the CEO or founder of the business. The Visionary is a high level, conceptual thinker who sees what is possible. They are the creative spark in the company!

More emotionally driven, the Visionary is responsible for casting vision, communicating values and shaping the culture of the business. Building external relationships and learning about their industry are also part of their roles. The Visionary thinks and rethinks what's possible when expanding the business.

If you are an entrepreneur, the Visionary is YOUR role and this is a FULL TIME role. You have to let go of other roles and hire people who are better suited for those roles.

2. Integrator

The Integrator makes it happen. They are the right hand of the Visionary and serve as the COO. Usually behind the scenes, they run the day to day of the business. The Integrator is responsible for growing the business, holding everything together and making sure everyone is held accountable.

They are more focused internally by creating clarity and building consistency in order to drive results. As opposed to the Visionary, the Integrator is more logically driven and creates efficiencies, processes and systems. Since the Visionary sparks a lot of ideas which may create chaos in the business, the Integrator serves as a filter by helping prioritize, removing obstacles and resolving issues.

3. Strategist

You need a Strategist for each major function or department (or even within each of the function or department) in your business. They are responsible for planning, managing and measuring results. They're not best suited to carry out the detailed tasks, that's why you need the fourth type in your business.

4. Tacticians

They are the ones who execute. They are told what needs to be done and they get things done. Tacticians are hard workers who carry out and complete tasks specific to their roles.

Do you have all four types in your business? Right now, you may be serving in all roles in your business and you might think that you are supposed to be great at all of them, but your business needs you in the CEO role. Hiring a team is not an overnight process, but you can start by making a commitment to take steps in the right direction today!

"Until you let go of everything outside the Visionary role, you are absolutely holding your business back from what is truly possible." - Kathryn Binkley #theelevateeffect

Tune in the next episode to learn how to create your future org chart. See you next week!

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In business, "scaling" is a word that's thrown around a lot! But did you know that this word has two very different meanings?

The first definition of scaling is "to climb up and over to reach a certain height". This is like when you do something for the first time, or you figure out what works in order to reach your first 6-figures. You're literally climbing one step at a time- testing different grips and footholds, and trying not to look back or look down. Your journey to 6-figures involves trying different strategies, offers, niches, messaging and more to see what works.

This is the DIY phase of scaling. You may not realize that you're adding too much to your plate and it's weighing you down. In this phase you are likely hustling to make progress. The second definition of scaling is "to increase in proportional dimension" or doing more of what already works and creating repeatable results. This phase is what will get you to 7-figures.

Scaling to 7-figures is what I help my clients with, using the STAR Method:

1. Systems - Creating and documenting systems that work and can be repeated over and over.

2. Team - Entrusting others to run various aspects of your business.

3. Automation - Getting the right tools in place that save you and your team time.

4. Recurring Revenue - Building the safety net of ongoing revenue that you can rely on.

It's important to know what stage you are in because, using scaling strategies that don't match where you are will keep you stuck. Think of the first phase as "addition" while the second phase as "multiplication". Remember that during the first phase, you're still trying to figure out what works. If you use the second phase strategies here, it's like multiplying by zero, hence, you'll get zero results! One of the common mistakes of entrepreneurs is implementing advanced strategies too soon in their business.

Once you're ready to implement the second phase, you can start multiplying but not by using the first phase strategies. It'll be like constantly adding zeros and hoping to see growth in your business. If you continue to hustle, you're going to burnout because it's not getting you where you want to go.

"You need to know where you are in your business, and make sure that you're implementing the strategies that match the stage of scaling that you're in." -Kathryn Binkley #theelevateeffect

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I'm back after a long break with a brand new episode! You might have noticed that my brand has a fresh look. For the past couple of months, I have been busy behind-the-scenes working on my rebranding and it was so hard to wait to share it, but finally, here we are!

My old brand served my business well, from the very beginning... since 2014! During those years, I have grown personally and professionally eventually my business had outgrown my brand. I know that what got me here is not going to get me to where I want to go. And the same is true for you. Some changes will be required for you to step into your role as a 7-figure CEO.

But before we dive into those changes, let's explore what got you here, wherever here is for you. I'm sure you hustled to learn and do a lot of things yourself. You've likely come a long way with your mindset as you've faced many limiting beliefs early in your business. Once you've reached 6-figures, it's natural to think that you should continue what you're doing because it's working.

But let's be real, it's not sustainable for you to keep hustling in order to get to 7-figures. Sure, you needed to take those steps to learn the lessons required to move forward in your business. These lessons helped you see more clearly where you want to be, helped you see that you are good enough, taught you that you always have a choice and that you are responsible for your success.

Here are 6 things that are required if you want to become a 7-figure CEO:

1. You need to know what your VISION is.

Every 7-figure CEO is not the same, and neither are their visions. Each and every one differs on how they run their business and lead their life. You need to be very clear and very specific on your vision.

2. Step into your role as a leader.

There will come a point in your business when you to need to build and cultivate a team, and it may come far sooner than you imagine. You'll need to delegate and lead a team while still taking responsibility for your business.

3. View and treat your business as a company.

This is a massive shift that'll make you show up differently in your business. This'll give you a sense of your company being long-term and having more impact.

4. Focus on only what it will take to get you where you want to go.

As a visionary in your business, you'll think of a million new ideas everyday and you'll want to implement fast. An integrator will help you filter through your big ideas and move forward with the ones that align with your business goals.

5. Create a business that runs without you.

It may sound scary for your business to run without you, but imagine if you could take a couple of weeks off without worrying that your business is going to fall apart? This means putting systems and a team in place, and building a truly self-sustaining, scaleable business that lets you focus on the big picture instead of the day-to-day of your business.

6. Make decisions like a 7-figure CEO would.

Start acting like you're already a 7-figure CEO! Always ask yourself what a 7-figure CEO would do? This will bring clarity on what you should be thinking about and doing in your business.

"Your business today - the team, the structure, the systems - they are all designed to give you the results you are getting right now. If you want different results, you can't keep thinking and doing the same things that got you here. What would the 7-figure CEO inside of you think and do differently?" - Kathryn Binkley

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It's easy to assume that business is cutthroat and there's no room for feelings. In fact, many people in the business world try to suppress and limit their emotions in an attempt to survive the pressures.

In this episode, Rachel Freemon Sowers sheds light on how you can leverage your feelings in your business in order to create more connection to yourself and others, and begin to honor your emotions.

Episode Summary:

• Rachel tells about being an "emotions strategist" and helping people in business leverage their emotions to propel forward and have the life they want.
• Know the line between therapy and coaching, and discover why bridging the gap between your past and your present can lead to healing and moving forward.
• Rachel and I talks about looking within ourselves and identifying and accepting our "light and dark sides" to prevent self-doubt, frustration and overwhelm.
• I talk about my personal take on labeling our emotions as "good" or "bad" and on judging and suppressing our feelings.
• Rachel shares Powerful by Design: The Collective where driven people work through their difficulties when they're having them and consistently take action with fierce confidence to get the result they want.

"Who you are is not what you do. It is separate." - Rachel Freemon Sowers #scaletoseven

"I don't know how the growth will come but I know it will come. My only job is to be ready for it and to be open emotionally and mentally to receive what I know can make a huge impact." - Rachel Freemon Sowers #scaletoseven

About The Guest:

Rachel is a psychotherapist turned business strategist, dynamic speaker, truth teller, and entrepreneur. She is a trusted guide to intelligent, ambitious, and soulful professionals and online entrepreneurs who are looking to a make a massive impact in the world. She holds a Bachelor’s Degree in Human Resource Management, a Masters in Counseling Psychology and specialized PhD education in Mind Body Medicine and Integrative Mental Health. Over the last 18 years, Rachel has honed her craft and developed a highly impactful streamlined process that allows professionals and online entrepreneurs to remove the emotional and strategic barriers that are holding them back from having the business and life they desire.

Where to Find Rachel Online

• Website
• Facebook
• Instagram
• Powerful by Design: The Collective

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Everybody has their own ideal version of what a great leader is. We look up to leaders, put them on a pedestal, and try our best to be like them, but have you ever asked yourself, "how do I become the kind of leader I would follow"?

In this episode, Teresa and I talk about transformational leadership and self-leadership, and how these concepts can guide you in becoming the kind of leader YOU would follow.

Episode Summary:

• Teresa is very passionate about guiding purpose-driven entrepreneurs as they scale their businesses by helping them unlock the power of team. 
• What lights Teresa up is witnessing the "aha's" happen! She's always excited to watch people step further into their purpose and make their dreams come true. 
• Teresa shares her personal journey and catalyst moment that led her to build her own online business and leverage her experience in order to help people who want to make an impact in the world.
• Learn how you can identify the "lights" in your life. This episode makes you reflect on the people who touched your life and how they influenced you in and out of the workplace.
• Teresa discusses transactional vs. transformational leadership and how the latter will inspire you to invest your time and heart to your team as a leader. 
• I share my personal experience about leadership and we chat about how language and communication affects our self-image as a leader.

"When you open your heart, that's an investment of YOU - your energy, your awareness, your love, your care, your time. So when you look at it that way, it's so much more than just dollars for hours." - Teresa Kwon #scaletoseven

"By the end of the day, you know what your leadership is like. The kind of leader that you want to follow is the very kind of leader you can be." - Teresa Kwon #scaletoseven

About The Guest:

Teresa hails from the taco-lovin’ Austin, Texas where she is a high-impact leadership speaker, strategist, coach, and CEO of Daringly Great Leadership. For 25 years she has helped leaders of startups, businesses, and reputable organizations build and scale with aligned and high-performing teams. Teresa holds a Master in Public Administration with a specialization in Strategic Leadership & Management from the Henry W. Bloch School of Business Management and is a Certified Scrum Professional, Certified in Fundraising, and a PMP. Teresa is an avid globetrotter, foodie, philanthropist, bookworm, and nature lover. She is married to her rock and Sushi Chef and is fur-mom to an adorable toy poodle named Blackjack. They were last spotted wandering the Warner Bros. Harry Potter Studios outside London after conquering the GOT glacier in Iceland.

Where to Find Teresa Online

• Website
• Facebook
• Instagram
• Pinterest

Next Steps:

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Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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If you think that spending a lot of time creating a ton of content will attract your dream clients and turn them into paying customers... then you're committing one of the most common mistakes in content marketing! In this episode, I tell you how you can create high quality content that will connect with your audience and convert them into sales. 

Before you post on your social media or plan your next Facebook Live or launch your own podcast, ask yourself these questions and check if your content marketing is really giving you the results you want:

1. Is my content strategic and aligned to my goals?
2. Am I creating quality content AND putting it in front of my audience?
3. Is my content valuable to my audience?
4. Does my content bridge the gap between the needs of my audience and the solution I provide?
5. Am I consistently sharing my content in terms of timing and frequency?
6. Does my content attract my dream clients and keep them coming back for more?
7. Do I have a clearly defined audience?
8. Does my content drive profitable customer action?

"Content marketing can and will grow your business as long as you aren't going about it the wrong way. Your focus should not be on quantity but instead, every piece of content you create should be created with purpose. You need a system to turn content to cash." - Kathryn Binkley #scaletoseven

Content marketing is a very effective tactic that can help your business make more money... but of course, if done right! If you can't easily say yes in each and every one of those questions, the CONTENT TO CASH CHALLENGE is created for you! In this mini-program, you'll learn: 1) a system to create consistent content that turns into cash with ease; 2) 5 costly content mistakes that are draining you and your bank account and how to avoid them; and 3) exact strategies that you need to create the kind of content that will connect with your audience and convert them into customers.

Grab your copy of the Content to Cash 5-Day Challenge HERE!!!

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Tripwire marketing (when done right) can be a great tool to quickly turn leads into customers and create passive income. Today's guest is Eden Fried, the "Digital Product Lady," who specializes in paying the bills with passive income - without working for a boss. 

Episode Summary:

• Eden's passion in teaching is what lights her up! She mostly loves seeing people's transformation and knowing that they are achieving the results they crave. But what makes it more lit is that her business gives her freedom and flexibility to follow her passion on her own terms.
• Eden and I talk about her journey from planning to attend law school to being a "digital product lady", and what it really takes to be a "rebel woman".
• Discover what a tripwire is and how you can enjoy earning passive income online and convert your audience into customers faster.
• Eden shares the step-by-step guide on how to utilize tripwires in your business, and the tools that you need to make it more effective.
• Learn some tips on how to make your tripwires successful and get instant results!

"Break the rules! Even if you think something needs to be a certain way, it doesn't have to. Your creativity is the only limitation here. You can 100% make things the way you want them to be." - Eden Fried

"Keep your mind open to tripwires. This is a great way to just earn a little bit of extra money to cover your ad costs and expenses, and also to branch into passive income." - Eden Fried

About The Guest:

Eden Fried is the "digital product lady!" After bailing on her plan to attend law school back in 2016 (despite paying her seat deposit, securing an apartment, dropping thousands on textbooks), Eden decided to try her hand at entrepreneurship instead. Since then, Eden mastered the art of making a full time income with digital products (things like ebooks, courses, workshops, etc.) Eden is a rebel - she believes that you shouldn't need to work for someone else in order to pay the bills - so she's dedicated her life to inspiring and teaching other rebel women how to turn their passion into a digital product they can sell and make an income from online. She's the host of the Rebel Boss Ladies podcast and the founder of Rebel Boss University, a membership community where she teaches rebels how to create and launch a digital product within 90 days. When Eden's not at work, she can be found at the gym throwing around some moderately heavy weights (emphasis on the word moderately) or rewatching an episode of Friends or How I Met your Mother for the millionth time. 

Where to Find Eden Online

• Website
• Facebook
• Instagram

If you want to learn how to turn your brand new leads into customers instantly with a tripwire, check out Eden's Instant Customer Guide which includes bonus images and process maps that will help you get your tripwire off the ground and running in no time! Grab it for free HERE.

Next Steps:

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Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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If your social media channels are looking like a ghost town, then it's time to shake things up a bit by keeping your social media content flowing!

Coming up with fresh content to publish on social media can be a struggle, and being consistent is another story. So much time can be consumed if you don't have a surefire system for continuously posting new content on your channels

In this episode, I'm sharing four types of social media content which can work together as a simple system to maximize your reach without taking a ton of your time.

1. Newly published content from other platforms

• If you are consistently publishing new content on other platforms such as blog, podcast or even prerecorded video series, let your audience know through social media! This is great to keep them in the loop about what's new to check out.

1. Recurring content

• What's amazing about this type of content is once it's set-up, you're good to go! This is a no sweat way of stretching the reach of your existing content and posting consistently without too much effort because the tool automatically does it for you.

1.  Themed content

• This type works best if you want to promote a free or paid product or service, and drive leads and sales to your business. I recommend choosing one specific theme each week that is aligned with your offer and revolve your content around it.

1. Repurposed content

• All you need to do is be creative when repurposing your old content. For example, share a clip of your Facebook Live on Instagram Stories or a quote from a blog post on your Facebook Page.

"You need to know where your audience is and focus in on one or two social media channels. It's better to focus on one channel and do it really well." - Kathryn Binkley

All four types of content together make planning out your content a repeatable and simple system. But here's the thing, social content is only one aspect of content marketing.

If you want a system for all of your content that connects and converts your audience, the Content to Cash mini-course is perfect for you! I'll teach you step-by-step how to create a plan for your content marketing that converts to cash. Grab your copy of the Content to Cash 5-Day Challenge here!

Resources

• RecurPost (This is the tool I use for my recurring social content.)
• Smarterqueue
• Meet Edgar

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Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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In this episode, Tracey shares some mistakes to avoid and some must-follow tips to create courses that your audience will crave

Episode Summary:

• What lights up Tracey the most in her business is seeing her clients transform and walk away feeling confident, knowing that they're putting out a great course which will teach what they intend to teach.
• Tracey talks about the biggest mistakes made when delivering courses and how to avoid them. Hint: Don't read your slides!
• Are you struggling with what to include and what not to include in your course? Discover how you can create a balance between overdoing it and the fear of missing out (FOMO)!
• Tracey explains how your course can survive your ever changing industry by providing classic customer service and giving quick "wins" to your audience.
• Curious which framework works best for creating and delivering a course? Tracey shares some tips on how your audience can commit lessons into their memory and how you can keep them engaged.

"You need to have an outcome for your course. The idea is to work backwards from your end goal, and everything that you include in your course should contribute in some way to that end goal."  - Tracey Lewis Stoeckel

About The Guest:

Tracey Lewis Stoeckel is an online course consultant and coach. She is a single Mom to a son and a daughter plus a couple of rescue dogs and a menagerie of other critters. She has a love for sarcasm, marketing, cheese, and her hometown baseball team. After years as a serial entrepreneur, and while working as a college instructor, Tracey earned her master’s degree in education. It was around that time that her loves for business and education merged as she started creating online courses for higher education and later for a hospital-based ambulance service. Tracey launched her first service-based business with Tracey Teaches when her need to be present as a parent conflicted with the corporate culture she worked in. When the best boss she ever had announced her retirement, Tracey made the scary move to pursue course-building for small businesses full-time instead of crying in her office on a near-daily basis. A decision she questions only occasionally. Tracey shares her education and business knowledge on her Tracey Teaches Facebook page as well as on her website at www.traceyteaches.biz. In her “free time” Tracey is working on a series of online courses to help single moms get started in a business of their own, and she plans to also launch a new podcast in late 2019.

Where to Find Tracey Online

• Website
• Facebook
• Instagram
• Pinterest
• Youtube

Tracey is offering entrepreneur FREE access to her "Course Outline Mini-Training". Enroll for free! (No promo code required.)

Also, check out her three month "Concept to Completion" package or self-study course "Creating the Course Your Audience Craves" ---> HERE

Next Steps:

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Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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