Building Unshakable

If things look and sound different around here, that's because they are! The difference may not be huge, but it is significant. I am only removing 4 little letters from the name of my podcast and Facebook group but those 4 letters represent a lot as far as what I stand for. 

Here's how all this all got started. I did an interview on another podcast and prepared to share my expertise around marketing and mindset. The interviewer surprised me, however, with the questions they asked. I responded well to the questions, but I still left feeling as though the interviewer missed the bigger picture of the expertise I offer. In some ways, however, I was responsible for the questions being asked at all. 

You see, the focus of the interview centered on gender, and that I am a female entrepreneur working with other female entrepreneurs. It never occurred to me that by focusing on Lit "Ladies" it would appear as though I was averse to working with any other genders or gender identities. 

I contributed to the problem without fully realizing it. Now I am aware, I will no longer be branding my business as the Lit Ladypreneurs, instead, we will just be the entrepreneurs. 

Before I go into my reasoning, I first want to say that this is a very personal decision for me and should have no impact on your business. If you only want to work with women, go for it! But, if after hearing my reasons you feel in your gut you want to make a shift as well, you have my support. I'm not saying it's right or wrong to niche down by gender. What I am saying is that it no longer feels right for me! 

Now, here are the reasons I've made this decision! 

1. I'm an Entrepreneur

• I feel out of alignment with the word, "Ladyprenuer" and other similar phrases. I have never related to the word, "Mompreneur" and while I don't feel offended by any of these, I realized that I do not need these words and phrases to qualify me or my business. I don't want a different arena to play in outside of men, I'm an entrepreneur, being female doesn't play a part!

1. I Don't Need a Safe Place

• I'm not intimidated by men. In fact, I've managed and coached men throughout my career and I don't feel that I need a separate space. I appreciate the differences that men bring and while I value quality, I at no point want to make it appear men don't have a role to play or that they scare women entrepreneurs. Now, a lot of things that have happened to women across the world and throughout history but my business isn't the place to address them!

1. My Coaching isn't About How to Balance Mom Life and Entrepreneurship 

• I'm a damn good mom but my children are not my why and my coaching isn't primarily about how to balance everything or the guilt we face while being working parents. In fact, in my marketing, I don't focus a lot on the fact that I have kids. It's not because I am trying to hide it but that's not the center of my brand, and that's because I love my children and my business and I view them separately!

1. It Doesn't Matter How I Coach My Clients Based on Your Gender 

• This breaks my heart, but someone asked me if I would turn away transgender individuals. I hate that this even had to come up! Gender identity has no bearing on my client's abilities nor my willingness or desire to help them build a wildly profitable business that lights them up!

"If you want to build a successful business, you can't do it in a bubble." - Kathryn Binkley

Next Steps:

• Join The Unshakable Mastermind

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Episode Summary:

• Naphtali is a fourth generation entrepreneur and she shares how she never wanted to own her own business, but when she became a mother, she naturally found her way into entrepreneurship as a marriage and family therapist and fell in love!
• We discuss living a balanced life and what that looks like! Naphtali says that a balanced life is a life full of the things that you prioritize and not full of the things that don't matter to you.
• "You can do anything that you want to do!" I'm sure you've heard of this phrase before! Naphtali shares why she doesn't really believe in that and how that messaging created a limiting belief that she was a failure if she tried something that didn't align with who she really was. Naphtali says that you can't have everything but you can have everything that is important to YOU and aligns with YOU!

"Having that knowledge of who you are is such a core piece of having balance." - Naphtali Roberts

• Are you in alignment in your business and with yourself? Naphtali and I talk about idealizing someone that we can't possibly measure up to. Do the things that align with what feels right for you.

"What expectation am I putting on myself that doesn't align and what belief or fear is driving me there?" - Naphtali Roberts

• We also talk about some common belief in hiring a coach. There is no one way to create success and you want a coach that will walk with you on this journey versus telling you what needs to be done.

"The point of coaching is to get all of the thoughts and beliefs out and reorganizing them." - Naphtali Roberts

• Naphtali gives us tips on what to do when your limiting beliefs start overwhelming your thoughts and stop you from living a balanced life.

About The Guest:

Naphtali Roberts is a life and business coach, therapy practice owner, wife to a creative entrepreneur, and mother to 3 little kids. She wants to live in a world where the pain of the busyness stops feeling more comfortable than the unknown of letting ourselves notice and feel our feelings our fears and seeing where we aren't being in alignment in our life and business. She loves walking with amazing entrepreneurs and creatives as they transform their lives and businesses through the process of On Purpose. She also launched The Everyday Mind Podcast where she explores mindfulness, living a life of notice and purpose and answering the question is it possible to be mindful when you can't even find time to go to the bathroom alone.

Where to Find Naphtali Online:

• Website
• Instagram
• Facebook
• The Everyday Mind Podcast

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

• Follow the Podcast
• Follow The Unshakable Company on Instagram
• Follow Kathryn Binkley on Instagram
• Follow The Unshakable Company on Facebook

Follow & Review on Apple Podcasts:

Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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If there has ever been any part of you that has been wishing, waiting, and hoping for success, then this episode is for you! Do you have big dreams? Maybe you're waiting for the right time for your dreams to come true but what if the right time is now?

Success is no accident! It's not something that just happens. You're not going to wake up one day and have success fall in your lap.

Success is intentional and it's intentional in several different ways. There are different elements of intentionality that you need in order to create success. 

• Be Intentional About Your Purpose 
• When I talk about intentional purpose, I mean that you need to know WHY you want what you want. You need to have a mission and a vision so that you know the impact that you want to make and you know where you are heading.

"The goal itself can't simply be to be successful. You have to know what that means and know what that looks like." - Kathryn Binkley

• Have an Intentional Mindset 
• Your brain may not be wired to view things positively or to respond in an optimistic manner. You might wake up thinking about what can go wrong or what happened in the past. You have to be intentional. Success is a choice and that boils down to waking up every day and doing the mindset work that's required to be successful.
• Intentional Marketing 
• We are talking about running a business here and that's going to require some marketing. Intentional marketing is not just randomly choosing what to work on but, instead, knowing what to focus on. You need to have a very intentional and strategic marketing plan in place so that you can focus on the revenue generating activities that you need to do every day in your business.
• Intentional Action 
• You have to move forward every single day! It is not enough to know WHAT you need to do, you must also take ACTION.

"Success isn't going to happen if you're wishing, waiting, and hoping." - Kathryn Binkley

• Intentional Growth 
• It's easy to create short term success. Creating a sustainable long-term plan that is successful is difficult. Success is found in intentional growth rather than growth for growth's sake. Be intentional and grow your business in a way that will create long-term success.

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

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Follow & Review on Apple Podcasts:

Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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Episode Summary:

• Haley shares the biggest time-stealers that entrepreneurs spend massive amounts of time on in their businesses that do not lead to profit!
• Are you in the content comfort zone? Does going after the sale give you anxiety? Haley talks about what it means to hide behind your content and not make profitable moves.
• We share our thoughts on what it means to hire a business coach, and what your role is in that relationship. Your coach is going to cheer you on but it's going to be YOU who makes your business profitable.
• Work because you want to, not because you have to. Haley shares how it's so important to work when you feel inspired and not when you feel overwhelmed.
• How do you grow in your business when you're dealing with your own personal issues? Haley gets vulnerable with us and talks about a time she became an unhealthy workaholic. It was then that she realized there were things that she needed to heal before her business could grow.

"You are worth so much and already have all of the answers!" - Haley Burkhead #scaletoseven

About The Guest:

Haley Burkhead is the founder of Profit Planner and the host of the CEO Vibes Podcast. She helps emotionally drained, workaholic women find which tasks drive profit so they can transform the hamster wheel they call their business into something simple and automated.

Haley is a consultant, podcast, speaker and educator who has been featured in the Huffington Post, Thrive Global Magazine and Medium.

Find free business automation secrets at profitplanner.co.

Where to Find Haley Online:

• Website
• Facebook Group
• Facebook Page
• FREE Training

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

• Follow the Podcast
• Follow The Unshakable Company on Instagram
• Follow Kathryn Binkley on Instagram
• Follow The Unshakable Company on Facebook

Follow & Review on Apple Podcasts:

Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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There are a lot of people who want overnight success and quick wins. We are in a time in this world when most people want instant gratification. The thing is, you can build your business in one of two ways. You can build your business in a way that will result in quick wins and pray for longevity, or you can build slow and steady in order to win the race.

So, let's talk about how to build a business that lasts. This is one of the core values in my business and I make all of my decisions with this in mind.

Here are four different ways that I make decisions in my business that will help my business last.

Know Right from Wrong 

• Do what's right! Ethics and integrity in business should be a no brainer, but many people will sacrifice these values to win. Letting go of your core values to win is never a good idea and I have made the commitment in my business never to do so.

Faith or Fear

• Make your big business decisions based on faith rather than fear. Making decisions in fear will not help you build a business that lasts. Typically decisions made in fear are due to a sense of desperation rather than strategy. Make sure your business is built on faith, not fear.

Proactive vs. Reactive 

• When you get into the zone of business, there are things thrown at you every day. It can get tiring having to make decisions every day as the CEO of your own company. If you make decisions as they come at you versus anticipating what the future may bring, your business will suffer. If you find yourself making decisions after the fact, then you are reacting to the curveballs thrown your way. A business that is built to last is a business that is built on forward thinking and intentional strategic planning meaning that your decisions are proactive.

Short term vs. long term 

• My advice is to always play the long game! Sure, you might get faster results today with one strategy but they may not be sustainable or scalable. If you build your business in a way that will generate fast cash, then you're likely using a strategy that you cannot maintain. You will end up burned out with a business that is not making money. Instead, play the long game. Building a business that lights you up is a long-term business strategy that requires sacrifice in the short-term in order to build repeatable and lasting results.

"I truly believe that long-lasting success stems from making a decision every day out of a place of faith and not fear." - Kathryn Binkley #theelevateeffect

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

• Follow the Podcast
• Follow The Unshakable Company on Instagram
• Follow Kathryn Binkley on Instagram
• Follow The Unshakable Company on Facebook

Follow & Review on Apple Podcasts:

Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

• Search for the podcast in your podcast app (Building Unshakable)
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Episode Summary:

• To start our conversation, Susie shares her journey into entrepreneurship and how experimentation and digging deep helped her learn what she truly loves to do. That's one of the most wonderful things about being a business owner, we get to choose to do only the things that light us up!
• When it comes to branding, the logo is not the end of your journey, there are so many more things that need to be done. For example, your website and lead pages have to match with your brand.
• Your brand should tell a story, but not just "A" story, YOUR story. We share examples from big-time brands and how they discreetly add their story into their logos.
• Are you just starting out in your business? Susie gives us her best tips on what to do when creating your brand!
• What should you be looking for if you are looking for someone to create your brand? Susie shares her client onboarding process and says it should be more than one phone call with your designer. This is your brand, so the designer should be invested in getting to know your personality and what you represent.

"Really think about your audience, your business, and what you're trying to portray." - Susie Liberatore #theelevateeffect

About The Guest:

Susie Liberatore is the owner, and art director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over ten years of agency and corporate experience, she brings businesses visions to life, while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience. She brings with her a decade of experience as a former art director in the corporate world to the businesses she helps.

Susie specializes in branding development and social media marketing. She is the face and voice of Visions2images. Susie is a true entrepreneur, she owns several businesses and wears many hats for all of them. What truly lights her up is helping businesses thrive and grow by providing a clear and cohesive brand and marketing platform.

Where to Find Susie Online:

• Website
• Facebook
• Instagram

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

• Follow the Podcast
• Follow The Unshakable Company on Instagram
• Follow Kathryn Binkley on Instagram
• Follow The Unshakable Company on Facebook

Follow & Review on Apple Podcasts:

Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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What do you want to be known for?

That was my journal prompt this morning. I want to be known for helping people do the things that they've always wanted to accomplish but never thought possible. I want to be known for helping people view their lives differently, to dream bigger, and never settle.

As I kept writing, I realized that I don't just WANT to be known for these things, I WILL be known for them! The shift in wording may be subtle, but the way it changed my energy and excitement was incredible. Words matter! Your words reflect your inner thoughts and beliefs, but more than that they impact your future beliefs and experiences. By changing your internal conversation, you shift your mindset and your life as well.

What words are you using? 

The way you talk about and describe the events in your life, impacts the way you feel about those experiences and how you will remember them. Your words define your reality, gives it shape, and sets boundaries around it. By altering how you describe your triumphs and struggles, you alter your memory of them and their impact on your future.

"Choose your words wisely!" - Kathryn Binkley

Here's an example: What kind of words did you use after a launch? 

Did you use words like failure, devastated, not good enough, or never going to work? If you attach those negative words to that launch, then those words are what that launch becomes.

But, what if you flipped the script and used words like, learned a lot, resilient, inevitable success, where can I improve? Now you're looking at that launch not as a failure but as a learning experience. When you choose the words you use, you want to limit negativity and exaggeration.

Think of a past decision that dramatically impacted your business life. What words immediately come to mind? Are they negative? Try now to think of this experience in a positive light. How does that change your perception of that event?

Change your response! 

Rather than focusing on changing the steps that led to a particular outcome, consider changing your response. Getting less than spectacular results for one offering or another does not mean that the process was wrong, this just means that the process needs to be tweaked. Look for the positive results and change your mindset about their meaning.

Event + Response = Outcome 

"The way that you respond to the events that happen in your life will change your outcome!" - Kathryn Binkley #scaletoseven

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

• Follow the Podcast
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• Follow Kathryn Binkley on Instagram
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Follow & Review on Apple Podcasts:

Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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Episode Summary:

• Ingrid shares her journey from working with a big corporation to being inspired by working with small businesses.
• One of the things Ingrid helps her clients with is how to niche down in their business. We discuss how finding and narrowing your niche can help you reach your ideal audience.

"Lots of people can hear what you're saying if you're able to make it very specific." - Ingrid Thompson

• When we as consumers are looking to do business with someone, we look for a specialist. If this is true of our experience, then why, as a business owner, are we so scared to commit to a specialty? Ingrid addresses the fears that business owners may experience when they look to niche down.
• If you don't take the time to niche down when building your business, and you later find out that your marketing strategy isn't working, you will end up spending more money by having to recreate your content. Ingrid and I discuss what can happen to your business when you fail to focus on your niche.
• How do you niche down when you're just starting out in your business? Ingrid gives us her tips on how to figure out your niche when you don't have any or many, clients in the beginning. It is about asking yourself who you really enjoy working with.

"If you absolutely sit down with yourself, you already know what niche you want." - Ingrid Thompson

• So, how do you know when you've niched down enough? We discuss getting distracted by "shiny object syndrome." We've all been there, right? Ingrid shares how you can listen to and respond to your audience, while still focusing on your main niche. For example, you don't have to let go of a great idea that you have that may not resonate with your audience, but instead, keep it on the table to be reviewed at a later date.
• Can you niche down too much? Perhaps if you are making no money, then yes. Maybe you take a step back and re-review. That being said, there are people who have very narrow interests, and depending on what you are offering, you may still have an audience.

"If you want to make a lot of money, then what are you prepared to do for that?" - Ingrid Thompson

About The Guest:

Ingrid is an author, educator, mentor, and podcaster. Ingrid’s passion for business combined with her customer service, training, and finance background, helped her develop a proven methodology for starting a business.  Her book "So You Want to Start a Business," takes readers through the steps to consider when getting started in business. Filled with worksheets, activities, and Ingrid's practical "tell it like it is" approach to business, this book is changing the way women are getting into business.

In her very popular podcast - of the same name "So You Want to Start a Business" - Ingrid interviews business owners, who share their business startup stories, and reveal the lessons they learned, and the wins they achieved along the way.

Since leaving the Corporate world 15 years ago, Ingrid has worked with more than 1,000 people to help them get started in their own successful businesses, by developing and implementing strategies for their ongoing viability and success. She is passionate about supporting people in their business growth through the power of exceptional customer service.

Where to Find Ingrid Online:

• LinkedIn
• Facebook
• Twitter
• So You want to Start a Business: The 7 Step Guide to Create, Start and Grow Your Own Business

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

• Follow the Podcast
• Follow The Unshakable Company on Instagram
• Follow Kathryn Binkley on Instagram
• Follow The Unshakable Company on Facebook

Follow & Review on Apple Podcasts:

Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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Coaching is an industry that not many people understand. A lot of people like the idea of hiring a coach and it's becoming more and more popular. But when it comes to coaching, there are always expectations going in and some of them are very unrealistic.

There are some beliefs out there when working with coaches that are just flat out wrong. So, I have 3 common myths that I am going to break down with you. 

1. Coaches Have all the Answers.

Some people hire a coach hoping they will tell you, step by step what to do. They hope that the coach is going to make the hard decisions for them. But, that's based on a belief that there is ONE right way to do something. Truthfully, there is no one way that works. There are a million ways that could work.

On top of that, everyone has a different definition of success. So, how could there be one way if there are an unlimited number of ways to describe success?

Coaching is not at all about having the answers, it's about asking the right questions. If you hire a coach hoping that they are going to give you answers, you're going to be very disappointed. If you go into the process hoping that you are going to get answers, that's fine. You ARE going to get answers, but those answers are already within you. YOU are the one who will make decisions and uncover the answers that you need.

"Coaching is not at all about having the answers, it's about asking the right questions." - Kathryn Binkley

2. The Journey will Be Easy with a Coach 

If you are looking for the easy way out, I am not your girl! I am here to push you, challenge you, and get you out of your comfort zone. Change is not easy, it's freakin' hard! If you think hiring a coach is going to be the "easy" way, it's not going to happen.

We will solve problems together but don't mistake that with your business being problem-free. In fact, the benefit of having a coach is to have support while things are tough. I am not here to make sure that your journey in entrepreneurship is without any challenge, trouble, or pain. If I could do that I certainly would, but unfortunately, that's impossible.

"You have to ask for help. If you don't ask for help when things are hard, that's on you. Coaches can't help if they don't know." - Kathryn Binkley

3. Coaches are Responsible for Your Results

Now, working with a coach will often very naturally lead to improved results and performance. Yes, you will meet or exceed your goals when you work with a coach, but simply hiring a coach will not make that happen. They don't get the results for you.

You have to show up, you have to do the work and believe in yourself, you have to get results! Coaches can't do it for you. Yes, I'm going to provide decision support for you, push you out of your comfort zone, call you out on your BS, but I will never take full credit for your results. That was you!

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

• Follow the Podcast
• Follow The Unshakable Company on Instagram
• Follow Kathryn Binkley on Instagram
• Follow The Unshakable Company on Facebook

Follow & Review on Apple Podcasts:

Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

• Search for the podcast in your podcast app (Building Unshakable)
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Episode Summary:

• Brittany is a twin mama who shares her journey into the online business space. What lights her up in her business is not only watching her children be inspired by her work but also watching her clients thrive with effective systems.
• Brittany and I talk about how to efficiently bring someone onto your team and delegate by creating systems. She says to start documenting your daily tasks so that when you're ready to bring someone on, you can easily pass on that task list to your team.

"You want your customers to go through the same experience every time and if you have messy systems, it's hard to do that." - Brittany Dixon

• Do you have a CRM (Customer Relationship Management) Software? Brittany explains what this is and how important it is to have one in your business. This is where you would keep all of your leads, contacts, networking collaborations, and more.

"If you don't have some sort of structured CRM as a way to keep track of your contacts and follow up, you are leaving money on the table." - Brittany Dixon

About The Guest:

Brittany Dixon is a Business Process & Systems Consultant for Creative Entrepreneurs. She specializes in helping her clients create, document and refine structures and systems in their business to save time, create freedom, generate income and make a big impact in their own way.

A mother herself, of Twin girls Kenna and Layla, Brittany started her Entrepreneurial journey in October 2015 when she started her Professional Organizing business Clutter Control. She then ventured into the online coaching world in March 2017. Prior to starting her businesses, Brittany spent 10 years in Customer Service, Event Planning, and Hospitality.

Brittany loves working with her clients to implement systems and processes that work for their lifestyle, as productivity is not a one size fits all approach. She loves showing women entrepreneurs how to get more work done in less time, more efficiently so they can go back to spending time with their kids!

Where to Find Brittany Online:

• Facebook
• Instagram
• Pinterest
• LinkedIn
• Talk Trello To Me Course

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

• Follow the Podcast
• Follow The Unshakable Company on Instagram
• Follow Kathryn Binkley on Instagram
• Follow The Unshakable Company on Facebook

Follow & Review on Apple Podcasts:

Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

• Search for the podcast in your podcast app (Building Unshakable)
• Scroll down and click 5 stars
• Tap “Write a Review” & enter a brief review
• Press send