Building Unshakable

For 18 months, I was in critical debilitating pain. It wasn't constant. But, when it came on, it was INTENSE. And, for someone with a high tolerance for pain, this was a BIG. DEAL. In those 18 months, I was seen by several specialists and countless tests were done that all came back normal. So, I was given a treatment plan for the symptoms that I was experiencing.

This got me thinking. I see something very similar in business. Entrepreneurs struggle for years. They bounce around from one course, or one coach to another and try every single tactic promised to get that end result that they want. But, they too are simply treating symptoms. The thing is that the symptoms are easy to spot, but the root causes go way deeper.

"What if the problem you're treating isn't the REAL problem?" - Kathryn Binkley

In business, some of those symptoms sound like: 

"I don't know how to grow my audience." 

"I don't know what to talk about."

"My sales calls aren't converting. 

"I don't have enough time." 

Then they say: 

"I tried a webinar, and it didn't work."

"I tried a challenge, Facebook ads, crafting a beautiful Instagram feed... but none of those worked."

They didn't work because you're treating a symptom and not the cause. And treating symptoms doesn't actually get rid of them permanently. They're quick fixes. A band-aid, even. But, in reality, it's hard to know the difference. Sometimes, the same issue can be one person's REAL problem and just symptoms for another person. You've got to figure out which it is for you: the root cause or a symptom?

What are your business struggles? 

When you really think about it - is that the problem that needs to be solved or is it a symptom? If it's a symptom, what could be causing it? List it out. And then decide if your struggles reveal a need to work on your strategy or your mindset.

Let's look at an example. If you decide to go live but you're not sure what to talk about in your business, it could be strategy or mindset as the root cause.

Strategically, you may not know your audience well enough or aren't sure what content works best on a specific platform. On the mindset side, you could be questioning the value that you provide and your self-worth. You may be afraid of success. Or, you have limiting beliefs like this common one: 👉 "Who am I to teach this topic?" Some people think they need a strategy when the mindset is really their missing piece.

I encourage you to look at the patterns when the symptoms remain and talk to someone. Talk to someone who is really going to listen, and dig deeper into the issue with you so you can achieve bigger results in your business.

Need some inspiration? Hit play and tune in.

P.S. I want to hear from you. So tell me: Are you treating the symptoms?

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Episode Summary:

• Mallory shares her journey from starting out in marketing, becoming a life coach, and back into marketing. When she originally became a life coach once she became a mother, she had this dream of wanting to change the world! Things have shifted for her since then and she talks on how she is still able to change the world by helping mom business owners.
• When you go from working at a corporate office and chatting with people you see every day, to becoming an entrepreneur alone in your home office, it can make you feel really lonely. Even if you are chatting with others online. Mallory and I chat more on how you can build a community right in your local surroundings.
• Having virtual and local clients can feel very different. Mallory has both types of clients! She talks on how she started creating a local community and the difference she sees with having online clients. Mallory says that attracting the local client is a great way to test the waters and gets you faster data.
• Mallory shares ideas about where to start when it comes to finding a local community.

1. Collaborate with local businesses.
2. Attend local networking groups.
3. Just reach out! (Create flyers to post on local bulletin boards, for example.)
4. Does your inner circle know exactly what you do?
5. Ask for referrals after delivering results.
6. Make sure you're listed in local directories!
7. Promote other local businesses.

"When you meet someone, and you can meet them locally it supercharges your relationship." - Mallory Schlabach

About The Guest:

Mallory has been helping business owners increase their leads, revenue, and profit for more than 10 years in businesses including entrepreneurs, authors, tech companies, artists, dance studio owners, and health coaches around the world. She's from North Carolina, has four kids under 9, loves bright lipstick, high heels, and tacos.

Where to Find Mallory Online:

• LinkedIn
• Facebook
• Website
• Get Visible Step-by-Step Guide

Next Steps:

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Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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I know you've got some incredible offers, and you have some dream clients who are looking at those offers but not moving forward. You may be wondering what's going on and how to get them to take that next step.

First, reframe this idea of getting them to buy and shift things from convincing to simply giving them what they need to make the right decision for them. In order to do that, I've got six elements that are going to boost your conversion rates by helping your dream clients make a decision NOW.

1. Increase the Clarity of Your Offer

• If you're not converting, take a look at the clarity of your offer. Is it actually really clear what you're offering, what they will get, and what they should expect?

1. Increase Relevancy

• This is all about aligning your offer to your audience. The key here is getting to know your audience. What are they struggling with? Why is this important to them? How is this going to help them? Align your messaging and your offer to your dream clients so that they feel like you are speaking directly to them.

1. Improve your Value Proposition

• Make your offer even more attractive to your audience in one of two ways:

1. Share the benefits of your offer and make sure you're highlighting how it's going to help your audience get what they want or avoid something they don't.
2. Add value by offering bonuses! Use bonuses to tackle their biggest objections related to your offer, to give them the information they need as a prerequisite to your offer, or simply to give them some extra support.
3. Increase Trust

• When it comes to buying, someone has to really trust you and there are a few ways that you can make sure that this happens.

1. Show testimonials and results from real clients. You want to show them that it's possible for them too!
2. Create some kind of guarantee. An example of that would be a 30-day money back guarantee.
3. Ensure a seamless and secure checkout. Keep them on the same domain and make sure your branding is consistent throughout. You want them to feel comfortable.
4. Answer the most frequently asked questions.
5. Remove Distractions 

• Give them an offer without many choices. You don't want to give all kinds of different up sales, down sales, payment plans, etc. You want to offer some payment plans but not too many. Maybe have one payment plan and the offer to pay in full.

1. Increase the Urgency 

• Here are 3 ways that you can do this:

1. Limit the availability of your offer. For example, only 3 spots available.
2. Create a limited time offer. For example, for a limited time, the price is less or there are extra bonuses available.
3. Mostly importantly, help them understand the cost of waiting. If you're going to increase urgency, this is the truest and most motivating urgency and that is helping them understand what they are sacrificing if they do not move forward now. How is it hurting them? How is it delaying their dreams?

"Why should they choose your offer over something else? It doesn't matter if you have more experience, what matters is what's going to be different for them!" - Kathryn Binkley

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

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Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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Episode Summary:

• Kelly shares her journey of building a powerful team. Her passion for teaching others how to sell started when she worked in the corporate world. While working the corporate world for ten years, she reached a point in her life where she wanted to raise a family and decided to build her own business where she dedicated her time helping small business owners succeed.
• Building a team for your business can feel very daunting or time-consuming, especially if you've had a bad experience with hiring someone in the past. Kelly shares some of the steps that you can take to stepping into the CEO role in your company and building a dream team.

"Building a team is an investment for your future." - Kelly Roach

1. Put Bumpers On The Bowling Lane If You Want Your People To Be Successful. 

• Get everything out of your head and documented in systems so your team will have a roadmap to follow.

1. Build A Profitable Team. 

• When creating a job description, make sure the way that you're constructing a role is actually going to be profitable for you. Outlining responsibilities that tie into your bottom line from the very beginning will attract the right kind of people and just like finding your ideal client, you have to have your ideal team member.

1. Create A 90 Day Plan. 

• Have a conversation with your team member about what they are learning and why. You want someone who is going to do more than simply check off tasks... you want them to really understand the WHY behind your business. This empowers them to think independently and make good decisions on behalf of the company.

About The Guest:

Kelly Roach is a business growth strategist, best-selling author and top podcaster who helps business owners around the world achieve rapid, sustainable growth in record time.

Kelly is a regular media favorite on ABC, NBC, Good Day, the CW and in some of the world's leading publications such as Inc., Forbes, Bloomberg Businessweek and dozens of others where she teaches the most powerful, effective and leveraged strategies to scale quickly and profit more with systems for sales, marketing and building a world-class team.

Kelly is committed to ongoing philanthropic work to bring clean drinking water to the billions of people who do not have access and is working to bring positive change to the world as a co-founder of Give Her Courage, a movement to instill courage and confidence in the girls of our future from the start.

Where to Find Kelly Online:

• Get Your Copy of 'Bigger Than You' Now
• Website
• Facebook
• Twitter
• Instagram

Next Steps:

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Let's Connect:

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Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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In our last episode, we talked about 3 reasons why marketing may not be working. We talked about bigger picture strategy and approach. Today, I am going to dive in even deeper and talk about 4 reasons why your content may not be converting. You may feel like you're taking the right approach by showing up and delivering value but still hear crickets and you may start wondering what's wrong. 

Here are 4 different reasons that your content may not be converting into clients for you. 

1. You don't know your audience well enough. 

• You don't know their pain points and desires, and you're not using the language they are using. If you are showing up consistently but you're talking about things that aren't top of mind or really important to them, you're not going to catch their attention. You have to figure out what their pain points and desires are and talk about those! Nothing else is going to matter except what they are struggling with and desire the most.

1. You're giving it all away! 

• Your audience doesn't need to pay you for help because they are getting so much from you for free and they are going to implement your tips on their own. I'm all for giving value, so I'm not saying that you shouldn't show up and help your audience... content marketing is incredible! BUT, you have to give the right kind of value. Think about other types of content that will open their eyes, help them, and point them in the right direction but not teach them how to do it all. Talk about the what and the why, but not the how!

1. You're not giving a call to action. 

• A call to action means an invitation to take the next step. Maybe you're spending all this time creating incredible content and you never ask your audience to do anything. Maybe you feel sales-y promoting anything at all!  No matter the reason, if you're not giving a call to action, you're not going to convert. You're not giving them a reason to move forward.

1. You're moving too fast! 

• When someone hops onto your facebook live or blog are you jumping straight into selling? I'm going to encourage you to slow down. It's just like a relationship! You have to take it one step at a time. So, instead of moving too fast, nurture that relationship. What is the next step that they need to take to get to know you a little bit more?

"Value doesn't have to be how-to content." - Kathryn Binkley

Next Steps:

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Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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Everywhere that you turn online you see advice on the ONE thing that you need to grow your business, attract more clients, and create success. I'm sure you've tried some of them too and you wondered why they didn't work for you. You felt frustrated and you may have even considered throwing in the towel... but all along, it wasn't you! 

You're trying all of these things that you're reading about and you feel that if it worked for others and not you, then it must be something wrong with you! I'm here to tell you... that's not the case! 

I have 3 reasons why your marketing isn't working. 

1. You're basing your marketing off of what worked for someone else. 

• Whether you read a blog post, talked to a friend, or even hired someone, if you make your decisions solely based on the fact that it worked for them, you might be in trouble. Your business, audience, budget, and mindset are all different. So, your marketing approach should be customized based on those elements because your marketing depends on all of these. You need a strategy customized to you.

1. You're doing what you've always done! 

• If you're basing your marketing off what worked for you before, it might not work. Crazy right? Not even what worked for you in the past will always work for you in the future. As the industry, your audience, your business, and marketing evolves, you will need to evolve as well. As they say - "What got you here, won't get you there." So, your strategy will have to adapt.

1. You're missing ingredients. 

• As I said, there is no cookie cutter approach but there is a tried and true formula. It's a framework that outlines the different elements needed within your marketing, while still giving you the flexibility to customize your approach and plan which each element. I'm going in depth on this formula in my program, "Ignite Business Academy" where you'll learn the 4-part formula for attracting more dream client.

"Just because it worked for them, does not mean it's going to work for you!" - Kathryn Binkley

Next Steps:

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Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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It's a brand new year and I've been reflecting on the last year quite a bit. I'm sure you have been too and I bet that there are some lessons that you've learned. For me, it was a really big year in many ways and I can say that without a doubt the rest of my life will look differently because of the lessons I've learned.

One thing I've learned about lessons is that you can look at something as a failure or reframe it as a necessary lesson that you needed to learn in order to be successful. 

All of these lessons are a part of my journey to get to success and I don't look at any of them as massive failures or anything I would want to change.  Maybe I wouldn't have wished for them outright but knowing the lessons I've learned makes it all worth it!  

So here are the lessons I've learned in 2018:

• Even when you think you're playing big, you can go bigger. 
• Playing big or small is relative and it's likely that what was once big and scary is now small and safe. I thought that I was playing big but when I really looked at what was going on, I realized that I was still playing small. Playing bigger was going to require that first, I dreamed bigger! So, this year, I really upleveled my dreams and the actions that are going to be required to get there.
• I want to help more women fulfill their potential and build a business and a life that lights them up! The only way for me to do that was to get a little more uncomfortable and step into the spotlight.

"Even when you think you're playing big, you can go bigger." -Kathryn Binkley

• More equals less and less equals more. 
• I'm sure you've heard of the phrase,"less equals more" quite a bit but this "more equals less" thing was new to me. This year, I got really excited about and distracted by three new programs that I dreamed up. As a visionary in my business, I have absolutely no limit of new ideas. I had to learn how to park those ideas, repurpose them, or simply say no. I learned that creating more offers actually meant spreading myself too thin, splitting up my marketing efforts, confusing potential prospects or even cannibalizing my other programs.
• More equals less! More equals less money and less time. Trying to do more or all the things doesn't work in your favor. What I realized was that I already have everything I need to scale to 7 figures and beyond... I don't need to create another offer to get there.
• Stop saying, "someday" or "someday soon". 
• I knew not to keep saying "someday" but there was this subtle difference in my mind thinking that "someday soon" was ok. I kept feeling like my next breakthrough was almost here, so I would work harder to get there. But it wasn't at all about how hard I worked. If I was operating out of the belief that it was coming verses it was already here, then it doesn't matter how hard I worked. I had to shift and start doing things before I felt that I was ready!
• Asking for help builds relationships! 
• I love that I am independent but it can also be a weakness of mine. I don't like to ask for help! This year, it really helped me to learn how asking for help can build greater relationships. Here are two examples of that.
• Tanya and I met when we were in the same coaching program and at first, we weren't sure about each other. After getting to know one another, asking one another for help and talking about things that were really hard to talk about in our business, we bonded. Now, we've met for over a year every single week as accountability partners, have become biz besties and have built a wonderful friendship as well.
• My second example was when I broke my arm back in August. This was huge for me because breaking my arm meant that I had to ask for a lot of help! I had to ask for help from my husband and I believed it may have saved our marriage! The fact that I wasn't completely independent and actually needed him, changed things for us. I realized there is nothing like actually depending on someone and feeling cared for when they do help you.

"You have the choice to define something as either a failure, or a lesson to help you succeed in the future. Which will it be for you?" - Kathryn Binkley

Next Steps:

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Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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Episode Summary:

• Obesity has been a theme in Melissa's life since childhood and has affected her life in so many ways. One morning, while working as a paralegal, she told her husband that she was going to quit her job and start a business in the nutrition industry and hasn't looked back since!

"I never looked back. I've always felt that this was why I was put on this earth." - Melissa Ronda

• Melissa says that being a ladypreneur to her means that she gets to operate with integrity all the time and no one can ever take that away from her.

"I always want to serve people from a place of love." - Melissa Ronda

• Since it's the new year, we've all heard everyone's goals and the excitement behind them. Although many of us are really great at setting goals, we aren't so much at keeping them. Melissa shares her advice on how we can start keeping these goals throughout the whole year.
• We make decisions from emotion and not critical thinking. Comparisonitis is a great example! We are comparing ourselves to someone else's weight loss journey and want that for us too but, we are really only seeing the highlight and not the true facts! Once you can get real honest with yourself, you'll be able to visualize what you really want for your life and not what someone else has!
• Have you thought about what your WHY is? Melissa shares how she always found it difficult to explain her WHY. So, she created this unique practice and that was to imagine your WHY as an avatar. Create the woman that you want to be and envision yourself as this woman!

"Whoever you want your avatar to be, you've got to start being her now!" - Melissa Ronda

• Slip-ups happen but that shouldn't stop us from achieving our goal! Melissa gives her tips on what to do when we feel like we've "failed". She says that it's a mindset shift and giving up isn't an option!

Grab Melissa's free guide "6 Quick Swaps for Easy Weight Loss" ------> HERE 

About The Guest:

Melissa is the fearlessly forthright weight loss expert who helps busy women lose massive amounts of weight while eating food they actually want to eat. She is a true crime fanatic, podcast junkie, and lover of dresses with pockets. Since launching The Honest Weigh in 2014, Melissa has lead clients to weight loss totaling over 17,000 pounds and counting! But even more important than that, they keep it off with the skills they continue to implement.

Where to Find Melissa Online:

• Website
• Facebook
• Instagram
• YouTube
• Pinterest

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

• Follow the Podcast
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Follow & Review on Apple Podcasts:

Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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Happy New Year! Today, I'm sharing the very first thing that you should do in order to make sure you actually accomplish your goals! 

I recently got back from my business planning retreat where I spent two nights focused solely on my business. There is something really powerful about getting away from your normal routine to focus on your future. 

Part of the process of my planning was setting goals for the new year but, here's the thing - in order to achieve your goals, you have to start by setting better goals. I know we set goals all the time, but we rarely think about our mindset around them and how that can actually impact whether or not we achieve our goals at all. So, here are five steps to help you set better goals. 

1. Narrow your goals. 

• When I started brainstorming, I quickly filled an entire page with things I'd like to accomplish by the end of 2019 and if you're anything like me, I know that you can do the same. Now, If I took on every single one of them as goals, how many do you think that I would actually accomplish? Probably not very many.
• I read some research that says the likelihood of achieving each goal decreases with every new goal you add. Goals require intentional allocation of resources in order to be met. So, you have to narrow your goals. Set 1-3 goals tops, write them down and go all in.

1. Set Goals that Motivate You. 

• The goal itself and the why behind it has to be enough to motivate you. No one else can want it for you! So you need to connect with your vision enough that you will show up to do the work. You have to be honest with yourself about whether you actually want it before setting it as a goal.

1. Set SMART Goals

• The goal itself and the why behind it has to be enough to motivate you. No one else can want it for you! So you need to connect with your vision enough that you will show up to do the work. You have to be honest with yourself about whether you actually want it before setting it as a goal.

1. Your Goal Needs to be Actionable

• When you set your goals, don't say, "I want to." Start saying, "I will!" Then, get clear on the input required for the outcome that you want. Reframe the goal for the actions that you want to consistently take.

1. Give Your Goal an Upper Threshold! 

• Our effort will match the goals that we set. If we are setting a minimum goal, what do you think we are going to put in? The minimum effort! Whatever we think is required to get the number that we said is what we are going to do, even subconsciously.  So, I like to use a good, better, best method for my goals. The minimum number is the good number but then I set two higher numbers so I have a range and when I make my plan to meet that goal, I base the plan off of the best number!

"By adding more, you accomplish less." - Kathryn Binkley #scaletoseven

"The goal itself and the why behind it has to be enough to motivate you." - Kathryn Binkley

Mentioned In This Episode

• Behind the Scenes of My Business Planning Retreat + the 7 Steps I Took to Prep for the New Year
• Setting SMART Goals

Next Steps:

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Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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If you don't think that you can have it all, listen up - because you can! 

I attended my son's class Christmas party recently and I'm beyond grateful for the flexibility to be there. I still remember when I was in my 9-5 and had to decline my son's invitation to his Christmas party. His wide smile quickly faded, and I couldn't help but think about how he felt that day when all of the other parents showed up and his mom wasn't there. This morning, I was reminded of that as I sat across the classroom and watched other kids holding back tears. So many parents were there, but I couldn't help but notice this one little looking around the room. I could immediately tell that his parents weren't there. It made me all the more grateful that everything has changed for me, and my son doesn't have to be that one little boy. 

 I felt guilty when I worked, and I felt guilty when I was with my family. I couldn't win! Have you ever felt this way? Maybe for you, it's not mom guilt but you struggle to find time with a spouse, a friend, or yourself!  

I used to think that I always had to sacrifice something, and I couldn't have it all! It was as if my life was one big pie chart and every time I gave more focus on one area, another had to suffer.

We talk about priorities all the time but we talk about them all wrong and make 3 big mistakes:

1. We Pretend Like it's Possible to Give 100% to Everything!

• If everything is a priority then nothing is the priority! It's impossible to have multiple priorities, and it leads straight to burn out. So instead, align what you say YES to with your values. Figure out what your values are and use that as a guide for what to say yes to and use those same values as a filter for when to say no.

1. We Create Silos Instead of Synergy. 

• Instead of distinct pie pieces, the various areas of our lives can overlap in such a beautiful way. Your day to day activities can accomplish more than one goal at a time. Take your spouse to that personal development conference with you. Work out with a friend. Listen to that podcast while you do your makeup in the morning. There are ways to stretch your time and overlap the things that you want to do in your life.

1. We Let Other People Define Success for Us. 

• Whether they put the pressure on us or we put the pressure on ourselves, we try to measure up to others' definitions of success in every single area of life instead of focusing on our own desires. We create this "ideal" woman who we've literally just dreamt up and we compare ourselves to her! Instead, we need to decide who it is that we want to be!

"If everything is a priority then nothing is the priority!" - Kathryn Binkley

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

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Follow & Review on Apple Podcasts:

Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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