Building Unshakable

What do you wish you could change? I'm sure there is something right? You probably have a list of things you want to change. It's easy to say you want to change all of these things but when it actually comes down to it, we all want to change... but we don't change! We want the end result of what change will bring, but actually making the change can be hard, uncomfortable, or scary! So, we avoid change. But if you change nothing, nothing will change. So my question to you is if you change nothing, where will you be a year from now? In this episode, I share five steps to create a plan for change.

• Set a goal.
• Start by setting one, short-term goal. Break it down and get really specific! What's one short-term goal that you can take action on within 30 to 90 days? Get realistic and set that one goal so you can start taking action without feeling so overwhelmed.
• Determine the input that's required for the outcome that you want. 
• There is a difference between input goals and outcome goals. Most likely, you've set an outcome goal and that's exactly what you should start with. But most of our outcome goals are hard to reach without breaking them down. So, I want you to look at the input required and set a daily or weekly recurring goal. What are the daily actions that you can take that will guarantee that you'll get to that outcome? When you break it down in this way and focus on a list of what you have to do every day, all of a sudden it becomes more manageable!
• Plan for roadblocks.
• They are going to happen ladies! There is no reason to pretend that everything is going to be perfect. I want you to think about what could go wrong. What could derail your progress? What has derailed your progress before? Make a list of those things and plan for how you're going to handle them.

"Plan ahead of time. You will be far better at overcoming obstacles when you've thought about them ahead of time and decided how you're going to respond." -Kathryn Binkley

• Connect for accountability.
• You want to enlist help on this journey! Change is hard! You need help, don't try to do this alone and most importantly, find the right person to help! You need someone who you're going to listen to and someone who will give you some tough love.
• Measure your progress.
• Don't simply say you're going reach a goal at the end of 90 days. Instead, build in a way to track your progress along the way. It's best to have check-ins at regular intervals. Set some milestones for yourself. What you do want to accomplish by when? How will you know you're making progress toward your goal?

"So much can happen in the next year for you! So set your goals and get started!" -Kathryn Binkley

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I remember so clearly the day one of my biggest dreams became a reality, and exactly how I felt when I sat at my computer and typed up my resignation letter to my full-time job! I was so excited but absolutely terrified all at the same time. Do you remember a time when you felt both scared and overwhelmed with excitement? Maybe you're feeling that way right now. What's holding you back today? In this episode, I share three steps to transform fear and turn it into excitement.

"FEAR IS EXCITEMENT WITHOUT THE BREATH!!" - Fritz Perls

• Feel the fear! Instead of ignoring it, allow yourself to really feel it. Get comfortable with fear and know that at every stage, you're going to feel the fear. In business, you might think, "As soon as I overcome fear, I'll be able to do this." but you'll face fear at every level. Fear is never going to just go away.

"Embrace the fear! Work with it, let it drive and motivate you!" - Kathryn Binkley

• Breathe. Slow down! When you're scared, when you're afraid of something big that's going on, take a breath and give yourself some space to slow down, think, and plan your next move!
• Take action! Whatever that next step is, do it! You have to take action. Don't worry about having everything planned out. It's highly unlikely you'll know everything that needs to get done at once. You're lucky to figure out the first step, the next step. Action is the antidote to fear, so simply take action and yes that means taking action even when the fear is still present. Here's the thing, the fear doesn't go away just because you're feeling the fear or took a breath, it's still there but by taking action you're actually working through it. If you wait till the fear is gone, you're going to wait forever!

"When you learn to take action while you're scared, you'll be unstoppable!" - Kathryn Binkley

Next Steps:

• Join The Unshakable Mastermind

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Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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Have you ever received a meeting request from a supervisor with no details? If so, how did you respond? Did you stay up late wondering what it was about? Did you panic?

How about the feeling you get when you thought a launch was tanking but the facts and results were saying the exact opposite? Many of us react to the situation before even looking at the facts. Today, I am going to go over an exercise to do when your feelings and limiting beliefs are taking over. 

• First, I want you to take out a journal, ideally with two blank pages side by side. On the left I want you to write feelings and on the right, I want you to write facts.
• On the left side, you might write things like, "I feel like it's impossible to book a new client!" or "I don't feel pretty enough to do live videos." Journal anything else that is coming up for you this can be about your business or life.
• Now, on the right side, I want you to start looking at each of the things you wrote on the left-hand side but then look for evidence of what is really true! What are the facts?

"Think about how you're feeling right now and separate that from what is actually true." -Kathryn Binkley

• Before spiraling out of control and listening to your limiting beliefs, use this exercise and break down the feelings versus the facts. This will give you the awareness that you need about what you're choosing to belief versus what is actually true.

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

• Follow the Podcast
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Follow & Review on Apple Podcasts:

Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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Do you have a lead magnet but you're not getting the leads that you had hoped for? In this episode, I share why your lead magnet sucks and what you can do to fix it! When I first started out in business, I created more lead magnets that I care to admit. Maybe you can relate... after all of that work, you put it out into the world and get a whopping total of 3 subscribers and that includes yourself and your mom! So what's wrong? Well, you're not alone and I am going to go over some tips on how you can create a lead magnet that YOUR audience finds irresistible! 

1. Make it specific. Your lead magnet can't be vague or focus on many different topics. It has to be super specific focusing on one thing!
2. Provide real value. Some kind of a quick win, for example, a cheat sheet or checklist.
3. Solve a pain point. Give people something they actually want, not simply need! Check out a previous episode where I talk about what your dream clients actually want! Episode 3: What Does Your Dream Client Want?
4. Attract your dream clients. I've seen clients that have created a lead magnet that was too vague or too general. It was something that could help anyone when not everyone is your dream client, right? Remember your ideal client and cater to those people.
5. Demonstrate credibility. Show your expertise and position yourself as someone with authority and experience around whatever it is that they need.
6. Build curiosity. The title of your lead magnet should tease your audience a little! You want your dream clients to read what your lead magnet is but not have the all the answers just by reading the title. Leave a little to the imagination and build curiosity so that they actually want to download it and figure out what's inside.
7. Make sure it looks professional. First impression is everything right? If graphic design isn't your area of expertise, you can still make your lead magnet attractive and professional-looking by using templates on creativemarket.com or by hiring a designer.
8. Make it easily consumable. You want your dream client to be able to skim through it and have some takeaways within minutes. Think, immediate gratification.
9. Make it relevant to the content before and your offer after. When you're promoting your lead magnet, you're going to attract people through content. That content should lead seamlessly to your lead magnet. After they download it and consume it, you want it to lead seamlessly to your offer. This alignment is an absolute must!

"Your lead magnet needs to provide real value that's focused on outcomes and results." - Kathryn Binkley

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

• Follow the Podcast
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• Follow Kathryn Binkley on Instagram
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Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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Today, we are chatting about how to get the most out of your content so you can stop creating new content for every single marketing channel. But first, what is content marketing? According to The Content Marketing Institute, it is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately driving profitable customer action.

• It's really all about providing value throughout a buyer's journey from free access to paid services.
• There's a lot of content that we need in our businesses every single day. Just think about the content that you create for every social media channel. This can get so overwhelming.
• Today, we are going to look at a different approach to creating content. Instead of starting by focusing on each marketing channel, you're going to focus on the message and offer you want to share.
• Once that is all clear, you'll create and repurpose your content, and then distribute it to each marketing channel. One of the ways I like to approach my content creation is through journaling. Each morning I journal right from my heart. Usually, there's some message that I feel will resonate with my audience and I pull it straight from my journal and repurpose it for each platform.

"To get the most out of your content, focus on your message first and marketing channels last." - Kathryn Binkley

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

• Follow the Podcast
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• Follow Kathryn Binkley on Instagram
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Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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In our digital world, you are going to hear advice that can be contradictory! So, how do you deal with it and how do you decide which path to take? I recently spoke to two clients that were at a fork in their business and they asked me for advice. I told one gal to only choose one path and told the other she didn't have to settle and could take both! Confusing, I know... but I explain the difference between the two and why my advice to both women isn't really contradictory.

"Are you even on the right mountain?" -Kathryn Binkley

• Imagine that your goal is a peak of a mountain and maybe you have some new ideas about how to get to the top. Do you go for it? There are so many ways to get to the top! The reality is, all of these ways can eventually get you to the top but some are going to take more time, some are going to require more effort, and some are going to require more resources.
• All of these methods could eventually work, but you know what won't work? What won't work is starting to climb and then deciding that it's too hard so you try another way. You continue with this repetitive routine of starting over again and again.

"There are all of these ways to get to the top of the mountain but you need to choose and you need to commit." -Kathryn Binkley

• Now, when I spoke with one client, I realized that she wasn't even on the right mountain! So, that brings me to six questions for you to answer yourself!

1. Are you on the right mountain?
2. Which mountains do you want to climb?
3. Do you actually believe you can get to the top?
4. What equipment do you have?
5. How big is your mountain?
6. How many bridges have you finished building?

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

• Follow the Podcast
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• Follow Kathryn Binkley on Instagram
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Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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In the first few episodes, I talked about what YOU want but what about what your clients want? Do they know what it is that you're selling? Are you marketing in a way that's compelling to your audience?

• What do you think Crest toothpaste is selling? You're probably answering that question with, toothpaste of course! But, they aren't selling toothpaste, they are selling fresh breath and a clean mouth!
• It's so easy to get this wrong in your marketing messaging by creating one-sided messaging. That means that you are talking about all you... but (#truthbomb) your audience doesn't care about you! The first thing they think about is, "What's in it for me?" What they are really buying is better versions of themselves!
• I explain the difference about features and benefits in detail. Features answer the question, "What is it?" and benefits answer the question, "What does it do?"

"If you want your dream clients to take action, you first have to get their attention!" -Kathryn Binkley

• Sell what your clients want and give them what they need. I don't mean that to be manipulative... let's look at the Crest toothpaste for example. We need that tube of sodium fluoride to brush our teeth with but that's not what we want! We want fresh breath, clean and white teeth.

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

• Follow the Podcast
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• Follow Kathryn Binkley on Instagram
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Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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In the last episode, I talked about how to figure out what you want... but what about when you know what you want and feel like you have to ask for something in order to get it? Well, there are two things that I bet you're asking for in your business or you think you need to ask for that are holding you back!

• Are you waiting for permission to get what you want? I share a story about holding back from a massage that I needed because I felt guilty for allowing myself some self-care. This is something that so many of us struggle with in life and in business, and it's time to stop asking for permission for the things that we want!

"You don't need to ask for permission do to things differently." -Kathryn Binkley

• The second thing you may feel you need to ask for in business is forgiveness! You don't need to ask for forgiveness for unintentionally offending someone on your email list. If they don't like something you've said, they can unsubscribe!

"You don't need to apologize for setting boundaries!" -Kathryn Binkley

• Stop saying your sorry. Stop asking for forgiveness when you don't have to. Remember, you're the boss and YOU make the rules!

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

• Follow the Podcast
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• Follow Kathryn Binkley on Instagram
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Follow & Review on Apple Podcasts:

Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

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Do you really know what you want in life and business? Today, I am sharing five reasons why you need clarity around what you want!

1. You are more likely to get what you want when you actually know what you want!
2. You will make better decisions. When you know what you want, the decisions that you make are going to help you towards your goals.
3. You are going to save time, money, and energy!
4. It's going to narrow your focus.
5. It allows you to create a strategic plan.

• Now, how do figure out what it is that you actually want? Here are some questions that I've used with my clients to help them figure out what they want.
• If you could do anything you wanted to do today, what would you do? Describe in great detail what your perfect day would look like.
• What lights you up? What makes you happy?
• What would you do if you knew you wouldn't fail?
• What would you do with a billion dollars?
• Make a list of things that you DON'T want! But wait, here is the trick. After you've made a list of things that you don't want, flip those around into a list of things that you do want.
• Make a list of at least 30 things that you would spend money on.
• Lastly, after making considering what you want, ask yourself this, "DO YOU REALLY WANT IT?"

Next Steps:

• Join The Unshakable Mastermind

Let's Connect:

• Follow the Podcast
• Follow The Unshakable Company on Instagram
• Follow Kathryn Binkley on Instagram
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Follow & Review on Apple Podcasts:

Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one. 

• Search for the podcast in your podcast app (Building Unshakable)
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