The Wow Factor

Building Wealth Beyond Retirement | Derek Coburn on Purpose, Planning, and Redefining the Future


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Derek Coburn is a financial advisor, entrepreneur, and author of Let's Retire Retirement, a book that challenges the traditional idea of retirement and encourages people to think more intentionally about wealth, work, purpose, and the future. Through his work, Derek helps leaders and families rethink what it means to plan well, live generously, and build a meaningful life beyond financial success.

In this episode, Brad and Derek Coburn explore why the old model of retirement may no longer serve people well and how a more purposeful approach can lead to greater fulfillment. Derek shares his perspective on financial planning, stewardship, entrepreneurship, and designing a life that is not centered on simply stopping work, but on continuing to grow, contribute, and make an impact. The conversation dives into legacy, generosity, long-term thinking, and the importance of aligning money with values.

"Retirement should not be the goal. A meaningful life should be the goal." – Derek Coburn

"Money is a tool, but purpose is what gives it direction." – Derek Coburn

"The future is not just something we prepare for financially, it is something we design intentionally." – Derek Coburn

This Week on The Wow Factor:

  • Why Derek believes it is time to rethink the traditional idea of retirement

  • The message behind Let's Retire Retirement

  • How financial planning changes when purpose becomes the focus

  • Why wealth should be connected to values, stewardship, and impact

  • The importance of designing a life you do not want to retire from

  • How leaders can think differently about legacy and long-term contribution

  • The role of generosity in building a meaningful financial future

  • Practical ways to align money, purpose, and everyday decisions

Derek Coburn's Word of Wisdom:

Do not make retirement the finish line. Build a life with so much purpose, meaning, and impact that you are not simply waiting to step away from it. Use your resources wisely, stay connected to what matters most, and think intentionally about the kind of future you are creating.

Connect With Derek Coburn:
  • Derek Coburn Website

  • Let's Retire Retirement

  • Derek Coburn on LinkedIn

  • Derek Coburn on Facebook

Connect With Cadre:

  • Cadre Website

Connect With Brad Formsma:

  • WOW Factor Website

  • Brad Formsma on LinkedIn

  • Brad Formsma on Instagram

  • Brad Formsma on Facebook

  • Brad Formsma on X

...more
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The Wow FactorBy Brad Formsma

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