Lee Greenwood is an award-winning recording artist, songwriter, and American icon best known for writing and performing "God Bless the USA," one of the most recognized patriotic songs in American history. With a career spanning decades, Lee has earned numerous industry honors, including multiple Male Vocalist of the Year awards, while using his platform to celebrate faith, family, freedom, and service. From his early days growing up on a sharecropper's farm to performing for presidents and supporting America's military families, Lee's journey is a testament to perseverance, gratitude, and the power of staying faithful to your calling.

Lee joins me today to discuss his early years growing up in California, finding his passion for music, and the hard work that eventually led him to Nashville. He shares the story behind writing "God Bless the USA," how his faith became a guiding force in his life, and why he believes America continues to be a place of opportunity and redemption. Lee also reflects on the importance of giving back, supporting veterans, and living in a way that positively influences others.

"You'll never be disappointed in hard work." - Lee Greenwood

"When you live life as a Christian, I believe you influence others even if they didn't ask for it. It's how you live, not how you tell people you live." - Lee Greenwood

"I wasn't about the money. I wasn't about fame. I was about existing. And this is a free country." - Lee Greenwood

This week on The Wow Factor:

• How Lee's childhood on a sharecropper's farm shaped his work ethic
• Why faith and music became such important parts of Lee's life
• The journey from playing piano in Las Vegas to becoming a Nashville recording artist
• The divine appointments that helped guide Lee's career
• The story behind writing "God Bless the USA" and why the message continues to resonate
• Lee's experiences performing for and building relationships with U.S. presidents
• Why generosity, service, and supporting others remain central to Lee's mission

Lee Greenwood's Words of Wisdom:

You'll never be disappointed by hard work. Use your gifts, stay productive, be wise with what you've been given, and always look for opportunities to help others.

Connect with Lee Greenwood:

• Lee Greenwood's Website
• Lee Greenwood's Tour Schedule
• Lee Greenwood's YouTube
• Lee Greenwood's Music on Spotify
• God Bless The USA Bibles

Connect With Brad Formsma:

• WOW Factor Website
• Brad Formsma on LinkedIn
• Brad Formsma on Instagram
• Brad Formsma on Facebook

In honor of the life and legacy of Bob Woodson, we are re-airing this special conversation. Bob, Founder and President of the Woodson Center and 1776 Unites, dedicated his life to poverty alleviation and empowering disadvantaged communities to become agents of their own uplift. His decades of service, wisdom, and commitment to helping communities discover their own solutions left a lasting impact on countless lives.

Bob Woodson was an influential leader on issues of poverty alleviation and empowering disadvantaged communities to become agents of their own uplift. Woodson was a frequent advisor to local, state and federal government officials as well as business and philanthropic organizations. His social activism dated back to the 1960s, when as a young civil rights activist he developed and coordinated national and local community revitalization programs. During the 1970's he directed the National Urban League's Administration of Justice division. Later he served as a Resident Fellow at the American Enterprise Institute. As Founder and President of The Woodson Center, Bob was on a mission to help residents of low-income neighborhoods address the problems of their communities.

Bob joins me today to discuss his approach to dealing with race relations in America and what he believes is a huge problem; the disconnection between work and income, in underserved communities.

"People are inspired to change and improve and cooperate when you can show them examples of victories that are possible, not always reminding them of injuries to be avoided." - Bob Woodson

One of the most powerful metaphors about that makes a difference is that to some on the left, Hank Aaron was the strikeout king. But to some of us who look at the glass as being half full, he was the home run king. It depends upon what your perspective is. - Bob Woodson

"You should always look for antibodies. Even in the worst communities, there are healthy elements that I call community antibodies. If you say that 70% of the people in that community are raising children that are dysfunctional, it means 30% or not. You can learn nothing from studying failure except how to create failure." - Bob Woodson

This week on The Wow Factor:

• How Bob's upbringing inspired him to work in Civil Rights

• The breakdown of the traditional American Family

• Why you can't define Black America by slavery

• The importance of looking for the solution to every problem

• Why you can't judge people by their past

• When you give freely, don't give with the expectation that you will be thanked

• Why you must stay faithful to what you do and not be so attached to the outcome of what you're doing

• Why America is a country of redemption

Bob Woodson's Words of Wisdom:

When you give freely, don't give with the expectation that you're going to be thanked. Give out of Godly responsibility, rather than compassion.

Connect with Bob Woodson:

• The Woodson Center

• The Woodson Center Facebook

• The Woodson Center LinkedIn

• The Woodson Center Instagram

• The Woodson Center YouTube

• 1776 Unites

Connect With Brad Formsma:

• WOW Factor Website

• Brad Formsma on LinkedIn

• Brad Formsma on Instagram

• Brad Formsma on Facebook

Governor Kevin Stitt is the 28th Governor of Oklahoma, entrepreneur, business leader, husband, and father of six. Before entering public service, Governor Stitt founded Gateway Mortgage with just $1,000 and a computer, growing it into a nationwide financial services company with more than 1,000 employees. Guided by his faith, commitment to family, and belief in the American Dream, Governor Stitt has focused his leadership on creating opportunity, strengthening communities, and encouraging the next generation to pursue their God-given potential.

In this episode, Brad and Governor Kevin Stitt explore the connection between faith, leadership, generosity, and creating lasting change. Governor Stitt shares his journey from building a business to stepping into public service, the role prayer played in his decision to run for governor, and the lessons he has learned while leading Oklahoma. The conversation dives into family values, fostering hope in young people, the importance of gratitude and generosity, restoring opportunity through community involvement, and why strong families and personal responsibility are foundational to a thriving culture.

"When God puts a dream or desire in your heart, I think it was there from a long time ago." – Governor Kevin Stitt

"Your future can be better than your present because we can get you with mentors and we can say, 'Hey, here's how you step forward." – Governor Kevin Stitt

"If you set out to be the best version you can, that's success. I think everybody can be successful in whatever God has put in front of them." – Governor Kevin Stitt

This Week on The Wow Factor:

• Governor Stitt's upbringing in Oklahoma and the faith foundation that shaped his leadership

• How he started a company with $1,000 and grew it into a national business

• The role prayer, calling, and courage played in his decision to run for governor

• Why hope is a powerful tool for helping young people create a better future

• The importance of faith, family, churches, and communities working together

• How gratitude and generosity shift our focus away from ourselves and toward others

• Why Governor Stitt believes the American Dream is still alive for the next generation

Governor Kevin Stitt's Word of Wisdom:

Do not underestimate the dreams and opportunities God places in front of you. Your circumstances do not define your future, and success is not measured only by wealth, status, or recognition.

Connect With Governor Kevin Stitt:

• Governor Kevin Stitt Official Website

• Governor Kevin Stitt Facebook

• Governor Kevin Stitt X Account

• Governor Kevin Stitt YouTube

Connect With Brad Formsma:

• WOW Factor Website

• Brad Formsma on LinkedIn

• Brad Formsma on Instagram

• Brad Formsma on Facebook

Ines Franklin is a teaching pastor, speaker, and author of Blended and Blessed and Uncharted: Navigating Your Unique Journey of Faith. Originally from Puerto Rico, Ines has experienced firsthand the complexities of brokenness, blended family life, redemption, and restoration. Through her writing and ministry, she helps families navigate difficult seasons with honesty, grace, and a faith-centered perspective rooted in the teachings of Jesus.

In this episode, Brad and Ines Franklin explore the realities of blended family life, the emotional weight of divorce and rebuilding trust, and the ways God brings healing through vulnerability, empathy, and perseverance. Ines shares her personal story of abuse, addiction, divorce, and restoration, along with how she and her husband Jim built a unified family rooted in grace and faith. The conversation dives into the Beatitudes, emotional healing, family dynamics, forgiveness, leadership within the home, and how blended families can become powerful examples of redemption and hope.

"Jesus does not turn away from messy situations. He steps into them with grace and redemption." – Ines Franklin

"Blended families are not second-class families. God can bring healing, unity, and purpose even through brokenness." – Ines Franklin

"Every family has dysfunction somewhere. The goal is not perfection. The goal is movement toward healing, wholeness, and unity." – Ines Franklin

• Ines' journey from Puerto Rico to California and learning English as a teenager

• Her experiences with abuse, divorce, addiction, and hitting rock bottom

• How faith and church became the turning point in her healing journey

• The meaning behind blended families and the hidden grief many families carry

• Why the Beatitudes became the framework for Blended and Blessed

• The importance of vulnerability, empathy, and keeping short accounts in family relationships

• How blended families can reflect God's redemption and become a light for others

Do not let shame, brokenness, or past mistakes convince you that your family cannot heal. God works through imperfect people and messy situations. Healing often happens one step at a time through honesty, grace, forgiveness, and a willingness to keep moving toward unity even when it feels difficult.

• Ines Franklin Website

• Ines Franklin on Instagram

• Ines Franklin on Facebook

• Ines Franklin on LinkedIn

• Buy Ines Franklins Books

• The Journey We Share | Faith and Life Uncharted Podcast

Connect With Brad Formsma:

• WOW Factor Website

• Brad Formsma on LinkedIn

• Brad Formsma on Instagram

• Brad Formsma on Facebook

• Brad Formsma on X

Heather Rice-Minus is the President and CEO of Prison Fellowship, the nation's largest ministry serving those impacted by incarceration. With a background in law, public policy, and justice reform, Heather has dedicated her career to helping people encounter hope, dignity, and restoration through faith and community. Through her leadership, Prison Fellowship continues to expand its mission of supporting incarcerated individuals, their families, and the churches and volunteers who walk alongside them.

In this episode, Brad and Heather Rice-Minus explore the mission and impact of Prison Fellowship, the organization founded by Chuck Colson after his experience in prison following Watergate. Heather shares her journey from seeing herself as a secondary leader to stepping into the role of CEO, along with the importance of mentorship, vision, and empowering others. The conversation dives into prison ministry, Angel Tree, justice reform, leadership development, generosity, and the powerful ways lives can be transformed through faith, presence, and purpose.

"Sometimes the people you least expect to teach you about grace are the very people who understand it most deeply." – Heather Rice-Minus

"Leadership is not about doing everything yourself. It is about equipping others to thrive and succeed." – Heather Rice-Minus

"We are not just serving people impacted by incarceration. We are witnessing God transform lives both inside and outside prison walls." – Heather Rice-Minus

• Heather's journey from policy work and law school to leading Prison Fellowship

• How mentorship and encouragement helped Heather step into leadership

• The origin story of Prison Fellowship and Chuck Colson's transformation after Watergate

• The impact of Angel Tree and supporting children with incarcerated parents

• Why prison ministry is about presence, dignity, and restoration

• The role churches play in serving families impacted by incarceration

• Heather's vision for the future of Prison Fellowship and the next generation of leaders

Do not underestimate the power of vision, encouragement, and showing up consistently for people. Leadership is about helping others discover their purpose, staying faithful to the mission in front of you, and continuing to point people toward hope, restoration, and lasting impact.

• Prison Fellowship Website

• Prison Fellowship Facebook

• Prison Fellowship Instagram

• Prison Fellowship YouTube

• Heather Rice-Minus on LinkedIn

Connect With Brad Formsma:

• WOW Factor Website

• Brad Formsma on LinkedIn

• Brad Formsma on Instagram

• Brad Formsma on Facebook

• Brad Formsma on X

Derek Coburn is a financial advisor, entrepreneur, and author of Let's Retire Retirement, a book that challenges the traditional idea of retirement and encourages people to think more intentionally about wealth, work, purpose, and the future. Through his work, Derek helps leaders and families rethink what it means to plan well, live generously, and build a meaningful life beyond financial success.

In this episode, Brad and Derek Coburn explore why the old model of retirement may no longer serve people well and how a more purposeful approach can lead to greater fulfillment. Derek shares his perspective on financial planning, stewardship, entrepreneurship, and designing a life that is not centered on simply stopping work, but on continuing to grow, contribute, and make an impact. The conversation dives into legacy, generosity, long-term thinking, and the importance of aligning money with values.

"Retirement should not be the goal. A meaningful life should be the goal." – Derek Coburn

"Money is a tool, but purpose is what gives it direction." – Derek Coburn

"The future is not just something we prepare for financially, it is something we design intentionally." – Derek Coburn

This Week on The Wow Factor:

• Why Derek believes it is time to rethink the traditional idea of retirement

• The message behind Let's Retire Retirement

• How financial planning changes when purpose becomes the focus

• Why wealth should be connected to values, stewardship, and impact

• The importance of designing a life you do not want to retire from

• How leaders can think differently about legacy and long-term contribution

• The role of generosity in building a meaningful financial future

• Practical ways to align money, purpose, and everyday decisions

Derek Coburn's Word of Wisdom:

Do not make retirement the finish line. Build a life with so much purpose, meaning, and impact that you are not simply waiting to step away from it. Use your resources wisely, stay connected to what matters most, and think intentionally about the kind of future you are creating.

• Derek Coburn Website

• Let's Retire Retirement

• Derek Coburn on LinkedIn

• Derek Coburn on Facebook

Connect With Cadre:

• Cadre Website

Connect With Brad Formsma:

• WOW Factor Website

• Brad Formsma on LinkedIn

• Brad Formsma on Instagram

• Brad Formsma on Facebook

• Brad Formsma on X

Jennie Groff is a co-founder and leader behind Stroopies, a purpose-driven business rooted in Lancaster, Pennsylvania, that creates handcrafted stroopwafels while providing meaningful employment opportunities for resettled refugee women. Raised on a dairy farm, Jennie's journey into entrepreneurship wasn't traditional, but through faith, persistence, and a deep commitment to community, she and her husband transformed a simple idea into a growing business that blends quality products with real human impact.

In this episode, Brad and Jennie Groff explore the story behind Stroopies beginnings, from humble roots and early uncertainty to building a thriving operation that now produces tens of thousands of stroopwafels each month. Jennie shares how the business evolved from a small, faith-led idea into a scalable model that supports women from around the world. The conversation dives into entrepreneurship, leadership, cultural diversity in the workplace, and the lessons learned through trial, faith, and steady progress. Jennie also reflects on gratitude, community, and the deeper purpose behind building something that serves others.

"Life is better if we share what we have." – Jennie Groff

"Sometimes you just don't know. You try things, some work, some don't." – Jennie Groff

"Just don't bury the seed, keep going, even if it's not perfect." – Jennie Groff

This Week on The Wow Factor:

• Jennie's upbringing on a dairy farm and early entrepreneurial instincts
• The origin story of Stroopies and its mission to support refugee communities
• Turning a European treat into a scalable, purpose-driven business
• The challenges and uncertainty of building a business from the ground up
• Creating a workplace that bridges cultures, languages, and backgrounds
• The role of faith, prayer, and persistence in decision-making and growth
• How small moments and "sign markers" helped guide the business forward

Jennie Groff's Word of Wisdom:

Don't bury the gifts you've been given. You don't have to do things perfectly to move forward, what matters is that you keep going. Growth comes through trying, learning, and staying committed, even when the path isn't clear. Keep planting, keep working, and trust that progress happens over time.

Connect with Stroopies:

• Stroopies Website
• Stroopies Instagram
• Stroopies Facebook
• Place a Stroopies Order

Connect With Brad Formsma:

• WOW Factor Website
• Brad Formsma on LinkedIn
• Brad Formsma on Instagram
• Brad Formsma on Facebook
• Brad Formsma on X

Steve Hochman is a fitness entrepreneur, coach, and international bestselling author of The 3, known for helping thousands achieve lasting fat loss and improved health without restrictive dieting. As the founder of OC Fit Body, a multi-location fitness and coaching business, Steve has spent over two decades helping clients transform their bodies and reverse chronic conditions like type 2 diabetes through simple, science-backed methods.

In this episode, Brad and Steve Hochman unpack a powerful journey of adversity, breakthrough, and purpose-driven work. Steve shares his early struggles with Tourette Syndrome, homelessness, and severe anxiety, along with the defining moment that forced him to change the trajectory of his life.

The conversation dives deep into the science behind the glycemic index and why most people are unknowingly working against their bodies when it comes to fat loss and health. Steve also breaks down the philosophy behind his book The 3: How To Shred Fat, Get Healthy, and Be Fit Without Counting Calories, Calculating Macros, or Starving—and Keep Eating the Delicious Foods You Love, a system designed to simplify nutrition while delivering real, sustainable results. From building a global fitness business to stepping away and rediscovering his purpose, Steve shares lessons on discipline, identity, and what it really takes to create lasting change.

"Every problem you solve with yourself, you now have a solution to give to others." - Steve Hochman

"You can't give what you don't have. Solving your own problems is how you serve other people." - Steve Hochman

"Stop focusing on what you want. Appreciate what you've been given, and just do the work." - Steve Hochman

This Week on The Wow Factor:

• Steve's early life challenges, including Tourette Syndrome and social isolation
• The turning point that pulled him out of homelessness and into purpose
• How the glycemic index works—and why it matters more than calories
• The truth about "healthy" foods and misleading nutrition labels
• Building and scaling a global fitness franchise—and the lessons learned
• Why purpose—not money—became the foundation for his life and work
• How simple ingredient swaps can lead to fat loss and diabetes reversal
• The role of strength training, fasting, and consistency in long-term health

Steve Hochman's Word of Wisdom:

Your purpose has to be bigger than yourself. When your life is anchored to something greater; serving others, giving value, or making an impact, you stay aligned even when things get difficult. Pair that with gratitude, and you create a foundation that keeps you grounded, focused, and moving forward.

Connect with Steve Hochman:

• OC FIT
• Steve's LinkedIn
• Steve's Instagram
• Steve's Book - The 3: How To Shred Fat, Get Healthy, and Be Fit Without Counting Calories, Calculating Macros, or Starving and Keep Eating the Delicious Foods You Love

Connect With Brad Formsma:

• WOW Factor Website
• Brad Formsma on LinkedIn
• Brad Formsma on Instagram
• Brad Formsma on Facebook
• Brad Formsma on X

Mark Batterson is the lead pastor of National Community Church in Washington, D.C., and a prolific bestselling author known for his ability to blend faith, leadership, and personal growth into practical, lived-out wisdom. With more than two decades of writing and nearly 30 years of pastoral leadership, Mark has built a legacy centered on long obedience, bold vision, and unwavering trust in God's timing. In this episode, he joins Brad to unpack the core idea behind his latest message: "gradually, then suddenly."

Brad and Mark explore the tension between patience and ambition, and why most meaningful growth in life and leadership doesn't happen overnight. They talk through the discipline of long-term vision, the importance of honoring those who came before us, and how setbacks often become the catalyst for greater opportunities. Mark shares stories from his own journey, from starting with just 19 people and $2,000 a month to leading a thriving, debt-free organization, and reflects on the deeper meaning of legacy: not what you accomplish, but what others accomplish because of you.

"God has a way of showing up and showing off, almost every 'suddenly' is preceded by a whole lot of 'gradually." - Mark Batterson

"We overestimate what we can do in a year or two, but we underestimate what God can do in 10, 20, or 30." - Mark Batterson

"Legacy is not what you accomplish; it's what others accomplish because of you." - Mark Batterson

This Week on The Wow Factor:

• The concept of "gradually, then suddenly" and how it applies to faith, leadership, and long-term success
• Why we overestimate what we can do in the short term and underestimate what's possible over decades
• The discipline of "long obedience in the same direction" and resisting the pull of instant results
• How honoring mentors and spiritual leaders can shape your path and perspective
• Why most "overnight success" stories are actually built over 10–20 years behind the scenes
• The difference between action regret and inaction regret, and why missed opportunities matter most over time
• How to think about legacy as influence that multiplies through others, not just personal achievement

Mark Batterson's Wow Moment:

Mark reminds us that real growth, impact, and transformation rarely happen on our timeline. The most meaningful things in life, faith, leadership, relationships, and legacy, are built slowly, through consistent inputs and daily obedience.

Connect With Mark Batterson:

• Mark's Website
• Mark's Books
• Mark's Facebook
• Mark's Instagram

Connect With National Community Church:

• National Community Church Website
• National Community Church Instagram
• National Community Church YouTube

Connect With Brad Formsma:

• WOW Factor Website
• Brad Formsma on LinkedIn
• Brad Formsma on Instagram
• Brad Formsma on Facebook
• Brad Formsma on X

Josh Block is the longtime leader of Block Imaging, a global healthcare equipment company known for its distinctive people-first culture and multigenerational family leadership. After unexpectedly stepping into the president's role at just 29 years old, Josh spent the next decade and a half guiding the organization's growth from a $30 million business into a thriving enterprise of over 425 team members. In this episode, he joins Brad to share insights from his new book, People Matter at Work, a practical framework for helping leaders create cultures where team members feel safe, seen, and successful, and where the organization wins as a result.

Brad and Josh talk through the pivotal backyard moment that changed the course of Josh's life overnight, what it was like to suddenly lead people decades older than him, and how humility became the essential ingredient that shaped his leadership. They explore the "Me Cycle" vs. the "We Cycle," why so many workplaces get stuck in unhealthy patterns, and how transparency, thoughtful leadership, and tough-but-kind conversations can turn a culture around. Josh also shares real stories from inside Block Imaging, the importance of organizational identity, and what it looks like to democratize leadership as a company grows far beyond the founder's reach.

This Week on The Wow Factor:

• Josh's early roots in Lansing, Michigan, selling strawberries door-to-door and discovering a love for entrepreneurship at a young age
• The unexpected Friday-to-Monday transition from sales rep to president, and how humility shaped his early leadership
• What the Me Cycle looks like inside companies, and why leaders unintentionally create cultures where people stop caring
• The We Cycle: how safety, transparency, and shared purpose turn individuals into a thriving team
• Why organizational identity matters, and how a clear mission draws the right people and gently repels the wrong ones
• How Block Imaging grew from 30 employees to more than 425, and why growth creates opportunities for others, not just leadership
• A real-time story from this week: how Josh coached a leader through caring for a team member facing trauma at home
• Why clear, honest feedback is generosity, and how "closing the gap" conversations can transform careers

"Leadership is accomplishing things through others, and that begins with humility." - Josh Block

"If you're glad you're here today, it's because someone before you didn't stop the growth. That's the invitation to keep building for the next person." - Josh Block

"When people feel safe, seen, and successful, they give back. It gets lighter for everyone because the work is shared." - Josh Block

Josh Block's Wow Moment:

Josh reminds us that technical skill doesn't automatically translate into strong leadership. Leading well takes humility, curiosity, and a commitment to building a culture where people truly matter. His core message is simple: people are worth it. When leaders slow down, care intentionally, and lead transparently, the impact reaches far beyond the work itself.

Connect With Block Imaging

• Block Imaging Website
• Block Imaging Facebook
• Block Imaging LinkedIn
• Block Imaging YouTube
• Block Imaging Instagram

Connect With People Matter at Work

• People Matter at Work Website
• People Matter at Work Book
• Book Josh Block To Speak

Connect With Brad Formsma:

• WOW Factor Website
• Brad Formsma on LinkedIn
• Brad Formsma on Instagram
• Brad Formsma on Facebook
• Brad Formsma on X