Brendon Forrest, Allen Fennewald and Wes Temple from Gorilla 76 show you how to build marketing budgets leadership will approve. Learn to work backwards from revenue goals, calculate cost-per-lead and balance digital versus traditional spend.

We'll cover:

- Working backwards from revenue goals to determine actual budget needs

- Calculating close rates, SQL conversion and cost-per-lead to justify spend

- Balancing brand building with demand capture spend

- Using digital-first budgeting to show what works

- Avoiding mistakes like building budgets in silos and skipping experimentation funds

- Tracking expenses throughout the year to strengthen future planning

If you run marketing at a manufacturing company this conversation delivers methods for budget planning backed by real data you can defend.

For industrial marketers, manufacturing marketing managers and B2B marketing leaders preparing for 2026.