In this special episode of The Lawyers Weekly Show, produced in partnership with TransPerfect, we explore how legal professionals can reframe their thinking and approaches to business development in the new normal. Host Jerome Doraisamy speaks with TransPerfect Director Tom Balmer, who is responsible for the legal technology provider’s rapid growth in Australia, about why branding and BD is such an important conversation for lawyers in the current climate. Tom also details some of the lessons he’s learnt about branding and BD from his career in sales, top tips for utilising social media platforms, improving in-person networking skills, and the mindset shift that lawyers need to have in order to meaningfully collaborate and succeed in the post-pandemic market. To learn more about TransPerfect, click here. If you like this episode, show your support by rating us or leaving a review on Apple Podcasts (The Lawyers Weekly Show) and by following Lawyers Weekly on social media: Facebook, Twitter and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend your voice to the show, email [email protected] for more insights!