Building Your Empire With SophieZo

We are concluding our mindset series with a discussion of one of the greatest success stories in history- PT Barnum.

They made a movie about his incredible life a few years ago, and I AM OBSESSED!!! The Greatest Showman is an inspiring story of pursuing a dream, overcoming great obstacles, losing it all, and building it back better than before.

I love everything about this movie- it’s filled with amazing talent, gorgeous sets, mind-blowing dance moves and songs I listen to on repeat. But what really keeps me hooked is the message.

 It reinforces my belief that we are capable of ANYTHING, but our choices and our mindset determines whether or not we’ll actually achieve it.

I also relate to this story on a really personal level. I know all about making choices that don’t reflect your vision for your life. I’ve experienced losing it all, and I know that it sometimes takes a catastrophic wake-up call to shift your mindset so that you can create something bigger and better that stays true to your vision.

Check it out, then visit me at www.sophiezo.com and on Facebook, Twitter, LinkedIn, and Instagram!

It’s book club week and I’m sharing my favorite business books! These inspirational classics show you how to change your thinking and empower yourself to change your life. Each one presents unique, time-tested ideas that teach you to use your innate power to create the life and success that you want.

We’re taking a look at 4 top-shelf choices that have truly impacted my life and the way I run my business.

• Think and Grow Rich by Napoleon Hill has been inspiring entrepreneurs for nearly a century, and it’s known as “The Grandaddy of all motivational literature”!
• The Science of Getting Rich by Wallace D. Wattles focuses on attracting the prosperity you deserve, making the contribution to the world that only YOU can make, and enjoying the abundance you’ll receive in return.
• Your Greatest Power by J. Martin Kohe is a short, but incredibly powerful read that explains your greatest power- the power to choose.
• As a Man Thinketh by James Allen takes a close look at the connection between our thoughts and our happiness.

There are hundreds of incredible business books out there, but if you only have time for a few, these are the ones I’d choose every time!

Most have been around for nearly a century, but their advice is as useful today as it was the day it was written.

Listen to learn more about how I use the time-tested philosophies presented in these books in my life and business!

Join us every week for top business tips, strategies for reclaiming your time and living your best life, and don’t forget to subscribe! Check us out at www.sophiezo.com and on Facebook, Twitter, LinkedIn, and Instagram!

This week, we’re taking on part 2 of our series on the mindset of success! On today’s show, we’re talking about the habits of highly successful people and the power of positive thinking.

Developing a mindset of success takes practice. There are actions you can take in your day to day life to help pave your path to the top.

• Set short-term and long-term goals for your business and your life
• Create a roadmap to reach each goal
• Set a schedule for each day that prioritizes your most important task
• Celebrate your accomplishments- even smile milestones deserve recognition

Once you’ve incorporated the habits of success, it’s time to work on the mental aspect! Positive thinking is powerful. It can help you power through challenges and keep going until you reach the amazing goals you’ve set for yourself.

• Don’t dwell on mistakes- learn from them and move on
• Be flexible when plans change, or things don’t go as expected
• Be your own cheerleader- believe in yourself, your ideas and your worth
• Practice positive thinking by practicing gratitude, and acknowledging your accomplishments
• Banish negativity and don’t bully yourself with negative self-talk

Tune in to learn more about developing the mindset that helps you reach the top!

Remember to subscribe so you don’t miss a minute of the top business building tips and strategies for living your best life! You can also check us out at www.sophiezo.com and on Facebook, Twitter, LinkedIn, and Instagram!

This week, we’re beginning a series about the mindset of success. Today’s show takes a closer look at the 3 types of people you need in your support network- and the naysayers that need to be booted from your inner circle!

Every successful business owner needs plenty of support, and that comes in a lot of different forms. I’m breaking it down into the 3 basic layers:

• The people that inspire you

This group consists of the people that have already achieved the kind of success that you want for yourself. They are top business owners, leaders and visionaries that inspire you with their achievements.

• The people that understand you

This group is filled with people that are in the same place you are- namely business owners that are working hard to grow and expand their brand. You understand each other’s frustrations and struggles, share ideas and advice, and celebrate each other’s accomplishments.

• The people that love you

This group is by far the most personal and the most important. This group holds the friends, family, and loved ones that are by your side no matter what. They believe in you and support your goals and ambitions, and they’ve got your back through anything!

Once you’ve created your 3-part support network, it’s time to clear out the sources of negativity in your life! After all, if a person doesn’t support your vision for your life, do they really deserve a place in it?

Tune in to learn more about building a support network to help you achieve the success you deserve, and don’t forget to subscribe!

After listening, please visit me at sophiezo.com as well as on Facebook, Twitter, LinkedIn, and Instagram. I’d love to talk about how I can help you achieve your dreams for your business!

This week we’re focusing on one of your business’s most important assets- your online community.

A virtual community comprised of peers, colleagues, and potential customers is essential to a growing business. A thriving online community offers support, advice, and an ever-widening pool of potential leads.

Today we’re discussing ways to:

• Make new connections to expand your online community
• Strengthen your relationships by offering advice, help, and valuable resources
• Nurture and maintain your community to promote lasting relationships and loyalty

We’re discovering how to establish online connections through social media and industry-based Facebook groups.

We’ll discuss relationship-building tips that keep your community active and engaged and examine the type of valuable content that keeps your audience coming back for more.

Then we’ll look at the ways you can support your communities through encouragement, advice, and shared strategies and solutions.

Join me for today’s episode and don’t forget to subscribe! We have helpful tips and ideas for building and maintaining a thriving business.

If you’d like to learn more about me, you can find me at sophiezo.com as well as on Facebook, Twitter, LinkedIn, and Instagram. I’d love to talk to you about growing your business and creating the life you want! 

Welcome back to Building Your Empire with SophieZo! Today, we're talking all things tech - the tech you need to run your business, that is.

Technology has come a long way; 30 years ago, businesses communicated via fax. Today, we can practically run an entire business from a laptop or mobile device! It's essential that we choose the right tech options for our businesses though, and there are a lot to choose from.

In today's episode, I'll give you the lowdown on my favorite tech options as well as why I like them. I'll also link them so you can check them out for yourself. (Note: affiliate links may appear on this page). I hope this will help you narrow the field!

To keep your finances straight, I recommend the following. 

• Quickbooks
• GoDaddy Bookkeeping

For team communication, I like these:

• Slack
• Skype
• Voxer
• WhatsApp

If you need a project management tool, check out:

• Asana (my favorite by far!)

Customer Relation Management (CRM) options include:

• MailChimp
• ActiveCampaign
• SalesForce
• Monday.com
• HubSpot

Marketing options I like:

• Kajabi 
• Kartra
• MailChimp
• ActiveCampaign

To keep up with your social media scheduling, you'll want to look into:

• Buffer
• MeetEdgar

And if you're thinking of hosting webinars, you'll love these:

• Zoom Webinar
• WebinarJam
• Webex
• GoToWebinar
• BlueJeans

If you're looking for anything else:

• Kajabi or AccessAlly - Learning Management System (LMS)
• Yeti by Blue, the Wave 3 by Elgato,or the Podcaster by RØDE - podcast microphones (you can find all of these on Amazon)
• Audacity and Ocenaudio - audio editing programs (and they're free!)
• Buzzsprout, Captivate, or Transistor - podcast hosting

Come on and join me for this episode and be sure to subscribe! We have a lot of great tips, strategies, and encouragement to share, and we’d love for you to grow with us.

If you’d like to learn more about me, you can find me at sophiezo.com as well as on Facebook, Twitter, LinkedIn, and Instagram. Feel free to reach out, whether it’s just to say “hi” or to find out more about how you can grow your business and create the life you want. See you soon!

Thanks for joining me on Building Your Empire with SophieZo! Today, we're going to talk about different ways you can scale your business by sharing your genius.

You see, sharing your experience, insights, tips and tricks can not only give you a chance to mentor up and coming business owners, but it can also help you scale your own business.

This used to be challenging to do on a large scale; now, everything you need is at your fingertips!

There are a lot of formats you can use to deliver your content, but today we're going to focus on three main options:

• Webinars
• Online courses
• Memberships

Many people find webinars to be the easiest option to start with. You can choose one topic, do one recording, and you're done.

Today, we'll talk about how to narrow down your topic, how to get people excited to come, and what to do afterward.

Once you're comfortable with a webinar format, you may want to venture into creating an online course. Courses have a lot of benefits; you can make it evergreen, so it's available all the time. They're also a lot easier to monetize.

In this episode, we'll discuss how to choose your topic, develop your course outline, market your course, and more. You might be surprised to find out how much of a benefit a webinar or online course can be to your business!

Come on and join me for this episode and be sure to subscribe! We have a lot of great tips, strategies, and encouragement to share, and we’d love for you to grow with us.

If you’d like to learn more about me, you can find me at sophiezo.com as well as on Facebook, Twitter, LinkedIn, and Instagram. Feel free to reach out, whether it’s just to say “hi” or to find out more about how you can grow your business and create the life you want. See you soon!

Welcome to Building Your Empire with SophieZo! Today, we're talking all about leads - how to find them, how to nurture them, and how to convert them to sales or clients.

For a business to be successful, it has to have sales...and to have sales, you must have leads. Keeping your sales pipeline full is essential. This makes sense, but how do you find them? 

Well, that's what we're going to discuss today. I'm glad you've joined me!

A lot of business have gone through a slowdown this year, with Covid and all the changes that have hit. Even if your business has been booming, you need to make sure you're using all the tools at your disposal to bring in fresh leads.

This can include a lot of different strategies, including:

• Reaching out to past clients
• Email newsletter
• Social media (there are a lot of opportunities here!)
• Lead magnet and a strong nurture sequence
• Audience polls
• and more!

Once you have your leads, you can't just expect them to line up and buy...you have to nurture them and let them get to know you. Build a sense of trust and show them how you can serve their needs and solve their problems.

Every piece of your marketing plan needs to work together - and we'll talk about how to do that.

Then, we'll discuss how to gauge where your leads are in the sales process. You don't want to rush them, but you also don't want to leave them hanging.

We'll talk about how to build engagement, track your leads, and determine when the right time to offer your product or services might be. This is much more important than you might think!

Any questions? Feel free to reach out by email or DM! My team and I are here to help.

Thanks for joining me for this episode, and be sure to subscribe! We have a lot of great tips, strategies, and encouragement to share, and we’d love for you to grow with us.

If you’d like to learn more about me, you can find me at sophiezo.com as well as on Facebook, Twitter, LinkedIn, and Instagram. Feel free to reach out, whether it’s just to say “hi” or to find out more about how you can grow your business and create the life you want. See you soon!

As a business owner, you probably already know that social media is a must for building your brand and growing your community...but what should you actually do with it?

This is a good question. Many of us use social media for our personal profiles, but using it for business is a bit different. This can make it seem intimidating, but it doesn’t have to be!

Today, I’m going to show you how to make social media fun and use it to row your business. 

In this episode, you’ll discover how you can connect with your ideal audience - and how you can show your personality in ways your audience will appreciate. I’ll show you how to connect with your audience in ways that will grow your reach without taking tons of time on your end.

We’ll also talk about the balance between posting more “serious” business stuff and entertaining your readers.

Have you considered using videos in your social media calendar? You should - and we’ll talk about why. There is a huge range of things you can do with your videos, ranging from viral challenges for a cause you support to apps that will create videos without you having to star in them. The opportunities are endless!

And of course, we’ll talk about how to use social media to celebrate everything from your business or client wins to your favorite “holidays” (both the big and the small ones). You can use all of these in your strategy!

Come on and join me for this episode and be sure to subscribe! We have a lot of great tips, strategies, and encouragement to share, and we’d love for you to grow with us.

If you’d like to learn more about me, you can find me at sophiezo.com as well as on Facebook, Twitter, LinkedIn, and Instagram. Feel free to reach out, whether it’s just to say “hi” or to find out more about how you can grow your business and create the life you want. See you soon!

Welcome back to Building Your Empire with SophieZo! In today’s episode, we’re going to talk about something very important - how to avoid the major mistakes that business owners tend to fall into. 

Not only can these mistakes damage your business, they can also make your life a lot harder.

I’m here to help you thrive!

When you first started your business, you probably did what most of us do - you bootstrapped everything by yourself. You were CEO, admin, customer service, social media manager, and sales & marketing. You didn’t sleep a lot, but your business grew.

This is the first problem that many business owners fall into - taking on too much. It’s often necessary at first, but don’t stay there.

Now, it’s time to take some of those responsibilities off your plate, to give yourself the time and ability to focus on what you do best. To do this, you need an amazing team...but you also need to learn how to work well with your team. (After all, you hired them for a reason!)

In this episode, you’ll learn how making the most of your team (and learning to let them support you) can help you scale your business and build the life you truly want. After all, as you continue to grow, you’re going to need a team that can back you up and help your business run smoothly.

You’ll discover how to finally figure out what to delegate and what to keep - and why it matters. If you really want to grow, you can’t keep doing it all. Focus on what you love to do and what brings you the greatest return!

We’ll also talk about the importance of self-care and really living your life. I know, everyone talks about it, but how many business owners actually do it? It really is an important part of your day, promise!

Come on and join me for this episode and be sure to subscribe! We have a lot of great tips, strategies, and encouragement to share, and we’d love for you to grow with us.

If you’d like to learn more about me, you can find me at sophiezo.com as well as on Facebook, Twitter, LinkedIn, and Instagram. Feel free to reach out, whether it’s just to say “hi” or to find out more about how you can grow your business and create the life you want. See you soon!