If you’re running a business, you need to have a social media presence. It’s where people will find you, engage with you, and check out your company. 

It’s also where you can build a brand - and a community around that brand.

There’s a bit more to it though; you also need a strong content and posting strategy. 

Each platform has different best practices, and you’ll want to make sure that you’re taking advantage of them. Developing the right type of content and posting plan for Facebook, Instagram, Twitter, and LinkedIn will make a big difference.

In this episode of Building Your Empire with SophieZo, you’ll find out: 

• How to build your brand and your customer base on social media. 
• How to develop a content and posting strategy - and what to outsource. 
• How to differentiate your strategy for each platform - when to post, what to post, and what to expect. 
• How to figure out what content your audience is looking for and when they’re likely to be online
• How to creatively repurpose your existing content to save you time while expanding your social media presence
• And much more!

In addition to knowing what and when to post, you also need a way to be present on social media without taking up your entire day. You’re busy building your business and creating the life you want - you don’t have time to be posting and engaging for hours on end!

If my team and I can help you make the most of your social media, just let me know! We’re here to help you grow your community and scale your business.

I hope you enjoy this episode! Be sure to subscribe - I’ve got a lot of great episodes planned, and I’d love for you to join me!

Oh - if you’d like the links to the social media schedulers I mentioned, they’re right here:

• Buffer.com
• MeetEdgar.com
• Later.com

If you’d like to learn more about me, you can find me at sophiezo.com as well as on Facebook, Twitter, LinkedIn, and Instagram. Feel free to reach out, whether it’s just to say “hi” or to find out more about how you can grow your business and create the life you want. See you soon!

When you’re running your own business, you have a lot to keep track of - and a lot to get done. You need to maximize your productivity to keep everything running smoothly.

In today’s episode, I’m here to help you do just that!

First, we’ll talk about the importance of scheduling and time blocking; these might seem like obvious things, they are also a necessary foundation.

This is especially important if your kids will be doing distance learning or homeschooling this year!

We’ll also talk about how to conduct a time audit to minimize your distractions and maximize your productive time. You’ll be surprised at the difference this can make!

Then, we’ll tackle an area that you might not expect - your workspace. Do you know how essential your workspace is to your productivity, especially if your family is home during your work hours?

Choosing your space wisely, organizing it effectively, and keeping it organized will help you skyrocket your productivity. 

Lastly, we’ll discuss how being productive can help you reach your ultimate goals - scaling your business and living the life you truly want to live.

Find all this and more in this episode, and be sure to subscribe so you don’t miss future episodes!

If I can help you put your team together, just let me know! You can find me at sophiezo.com as well as on Facebook, Twitter, LinkedIn, and Instagram. Feel free to reach out, whether it’s just to say “hi” or to find out more about how you can grow your business and create the life you want. See you soon!

Welcome back to Building Your Empire with SophieZo!

In my last episode, we talked about building your admin team - the team that keeps you on track, sane, and ready to grow.

This week, we’re going to talk about the other half of the equation - your marketing team.

Now, you might be asking...do I really need a marketing team?

Well, that depends. If you want to grow your business without having to figure out all of the logistics behind messaging, graphics, social media, advertising, site design, and more...then yes, you need a marketing team. 

Your admin team prepares you to grow, while your marketing team actively works to bring you the brand awareness, engagement, and leads that will allow you to grow.

So, who makes up your marketing team, and what should you look for?

The details are flexible depending on what you need; different businesses at different stages have different needs. To start out, you should ask yourself - what do I love to do, what do I hate to do, and what am I able to do?

Your marketing team will consist of any (or all) of the following:

• Marketing manager or marketing assistant
• Social media manager
• Copywriter
• SEO specialist
• Graphic designer and/or web designer

Your marketing manager will develop the right strategy, stay on top of market and platform trends, and bring a mix of creativity and experience to your brand. 

Meanwhile, your social media manager will handle your posting strategy, content curation, engagement, platform analytics, and more. They’re your “voice” on social media (so you don’t have to stay glued to your phone).

Your copywriter will write your blog posts, podcast show notes, newsletters, sales pages, and more. They’ll learn your services and products, your unique voice, and what sets you apart - and then they’ll put that to paper and save you a ton of time.

If you want Google to be a strong source of traffic for you (and you don’t have time to learn all the crazy details of SEO), you’ll want an SEO specialist. This person stays on top of trends, algorithm changes, and best practices in order to position you for visibility and success.

Finally, if design isn’t your thing - or you need to focus on other things - your graphic designer and web designer have the creativity, skills, and experience to bring your brand to life in visual form and guide your customers to do business with you.

Your admin and marketing teams work in tandem to keep you organized, help you gain visibility, and scale your business effectively, and your Online Business Manager keeps the team running smoothly. Listen in to find out how!

If I can help you put your team together, just let me know! You can find me at sophiezo.com as well as on Facebook, Twitter, LinkedIn, and Instagram. Feel free to reach out, whether it’s just to say “hi” or to find out more about how you can grow your business and create the life you want. See you soon!

As a business owner, you’ve got a lot on your plate. 

Of course, there are the daily, money-making tasks that you do, and you do well. You serve your clients, develop your products, courses, or services, and shine in your areas of excellence.

Or so you’d hope.

Many business owners spend far too much time on the daily logistics - answering emails, fielding calls, managing content, and oh yeah - trying to be present, at least somewhat, on social media.

And then there’s networking, tech tasks, and the list goes on. 

At the end of the day, how much time are you really able to spend on the parts of your business that you should be focusing on?

This is where your admin team comes in.

This might not be anything that you’d consider when determining your business needs and costs, but a great admin team is really the backbone of your company.

Whether you’re trying to do it all yourself (face it, we all start out doing this) or you’re finding that you need more help as you scale, your admin team is the behind-the-scenes magic that makes it all work.

Imagine what your day would be like if you didn’t have to worry about all of the admin tasks that aren’t really your expertise. 

Imagine checking an inbox that’s always organized, with anything that actually needs your attention already starred for you. Imagine a calendar that’s always in order with your appointments confirmed. 

Imagine being able to focus on the tasks and projects that will advance your brand and bring you satisfaction.

That’s what a rockstar admin team allows you to do!

In this episode, you’ll learn how to put together a strong admin team, from your Virtual Assistant(s) to your Online Business Manager. Find out what each person does, what to look for, and how they can make your life easier.

If I can help you put your team together, just let me know! You can find me at sophiezo.com as well as on Facebook, Twitter, LinkedIn, and Instagram. Feel free to reach out, whether it’s just to say “hi” or to find out more about how you can grow your business and create the life you want. See you soon!

Building a business is an amazing adventure - full of huge dreams and plenty of twists and turns. Sometimes It seems like you’ve got everything under control, while at others you might wish there was a blueprint to follow.

Well, I don’t have a specific, step-by-step blueprint for you...every business is different, and what works well for one may not be the golden ticket for another.

I do have some valuable lessons to share, though - lessons that I’ve learned over more than a decade of building and running my own business and helping other business owners scale their companies. These lessons are the basis of what I have now - a business I love and clients that I truly look forward to working with.

Do you want to know the best part? You can use these lessons to advance your business, no matter what stage you’re at. If you’re just starting out and running everything from the kitchen table, I’ve got you covered.

If you’ve been in business a while and are ready to scale,  I’m sharing the steps to help you do so, starting with the ups and downs I’ve experienced. 

Here’s a sneak peek of what you’ll find in this episode:

• Get some great tips to help you learn to  network and use your connections in ways that will kickstart your business growth without feeling “salesy.”
• Discover the  importance of setting - and setting up systems to reach - BIG goals. Huge. Right from the start.
• Learn how important a great coach can be to your business journey and why the right coach is a necessary investment. (You’ll also find some of my favorite resources from my coach in the show notes - make sure to read to the bottom!
• Find out how to build a strong professional community in order to learn from your peers, build a strong network and support system, and share your expertise with other business owners. You’ll be surprised to learn how valuable this step is!
• Every business has its ups and downs...the success of your business is often determined by how you respond to and learn from them. Discover how to frame both your successes and your low points in order to keep your mindset strong and make the choices that will benefit both your business and your life.
• Learn how to pivot effectively when you need to. Most of us would love to be able to just make a plan and have it run on autopilot, but life (and business) don’t really work like that. Being willing - and able - to pivot effectively makes a huge difference!
• You’ll also discover my number one tip - the one I couldn’t run my business without. 

What are you waiting for? It’s time to click “play” and learn how to build a strong foundation for your business so that you can create the life you want to live! 

And be sure to subscribe - I’ve got a lot of great episodes planned, and I’d love for you to join me!

Here are the links I promised to David Neagle’s resources. I highly recommend him!

• DavidNeagle.com
• The Successful Mind Podcast
• David Neagle’s Youtube Channel 

If you’d like to learn more about me, you can find me at sophiezo.com as well as on Facebook, Twitter, LinkedIn, and Instagram. Feel free to reach out, whether it’s just to say “hi” or to find out more about how you can grow your business and create the life you want. See you soon!

Welcome to Building Your Empire with SophieZo! I’m Sophie, your host, and every week I’ll be sharing practical tips and strategies to help you scale your business while creating a life you can enjoy.

I get it. You have a big idea and huge plans, and you’re working hard to make them become reality. Whether you’re still figuring things out or already seeing results, there are always bumps along the way. I’m here to help.

That’s why I’m so excited to be launching this podcast! It gives me a chance to share what I’ve learned over more than a decade of running my own business and helping business owners at every stage. 

In each episode of Building Your Empire, I’ll share ideas to help you keep the logistics and details under control so that you can run your business (instead of letting it run you). I’ll be there to help you figure out when it’s time to outsource, how to build an amazing team, how to find more time for the things that really matter to you, and so much more.

Every step of the way, I’ll be cheering you on. You’re building your empire with vision and courage. What you’re doing is amazing, and you deserve a lot of credit!

I hope you’ll join me! I’m all for saving you time, so each episode will be packed with value but short enough for you to listen to while running errands or getting ready for your day. Just click “subscribe” so you don’t miss an episode. 

If you’d like to learn more about me, you can find me at sophiezo.com as well as on Facebook, Twitter, LinkedIn, and Instagram. Feel free to reach out, whether it’s just to say “hi” or to find out more about how you can grow your business and create the life you want. See you soon!