The Hotel Florist

Building Your Portfolio, Costing Out Designs: What it Takes to do an Actual Hotel Installation


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In today's episode, I'm excited to share my journey from the corporate world to becoming an entrepreneur.

I'll talk about ways you can build a portfolio before ever landing a hotel contract and what you should be doing for business development and inspiration. We'll also cover exercises on how to cost out designs and how my process for hotel installations has evolved over time.

If you are looking for inspiration and practical tips to get started as a hotel florist, this episode is for you!

1:00 My evolution from corporate to entrepreneurship

4:27 Mistakes I made when trying to build a portfolio and what to do instead

6:08 What I do for business development and portfolio-building inspiration

8:51 How I cost out designs 11:30 How I do my hotel installs now vs. then

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

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The Hotel FloristBy Franceska McCaughan

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