Built on Passion

Josh sits down with Climbing Magazine editor-in-chief Matt Samet. For decades Climbing Magazine has delivered some exceptionally captivating stories, reporting, reviews, and features keeping us entertained and connected with the climbing world but, have you ever wondered what goes on behind the scenes of all those captivating headlines? For current editor-in-chief Matt Samet, his introduction to climbing magazine was a mix of great timing and the drive to follow his true passion, climbing. Having continued building the Climbing Magazine reach and community, he was also fortunate to help build an online video series aimed at improving backpacking, climbing, skiing, and overall backcountry skills, aptly named AIM Adventure U. With the climbing community seeing a major boom in entry-level climbers, AIM Adventure U is perfect to help hone your skills as a climber but, what exactly when into rounding up each athlete and building the coursework? You’ll have to tune in to find out!

Josh sits down with Climb-On Maps co-founders Stefani Dawn & Rick Momsen. Climb-On Maps is a brand making ultra detailed maps to help you find your favorite climbing routes faster so you can cut straight to the climbing even quicker. After countless vacations of wasting precious climbing time trying to find routes, Rick and Stefani decided to hop in their van and drive to some of the best climbing areas, including Joshua Tree and Red Rocks, to completely map out these destinations in great detail. Climb-On Maps doesn’t just make it easier for climbers to get to their desired climbing destination, it also helps them plan their days better, and helps add a reference point of direction which adds a serious element of safety when heading off the beaten path. In this episode of the ReddyYeti podcast we take a closer look at how Stefani and Rick developed Climb-On Maps...

Josh sits down with Alpine Start founder Matt Segal. Alpine Start is a coffee brand offering an incredibly delicious instant coffee that will change the game of mornings in the backcountry. As a pro climber (and coffee enthusiast) Segal has spent his fair share of days drinking instant coffee. It wouldn’t be until he drank one too many rough cups of coffee to make him seek out a better option. Within the span of six months from the idea of conception, he partnered with Alex Hanifin and spent over a year of drinking just about every other instant coffee brand to better their scope on the instant coffee market and really fine-tune what they were looking for. After becoming experts in the instant coffee world and having their product perfected a year later, it wasn’t long before their took off landing themselves on the shelves of REI.

Josh sits down with Growlerwerks co-founder Shawn Huff. There's something about getting outdoors that makes you crave a tasty beer, but when storing freshly poured craft beer in a glass growler, chances are it’s going to lose some of its gusto by the time you’re ready to drink it. Growlerwerks is a company saving beer enthusiasts by introducing the uKeg, a growler designed to perfectly store beer so that it’s freshness is never lost. Having successfully completed one of the most successful Kickstarters to date, raising well over 1.5 million dollars, it’s no wonder such a fantastic product idea has taken off. Not only is Growlerwerks a savior of the beer industry, it’s perfect for outdoors/travel enthusiasts who want to enjoy a fresh beer after a day on the trail or mountain without having to worry about stale, skunked swill.

Josh sits down with Two Wheel Gear owner Reid Hemsing. Two Wheel Gear makes bike bags and packs for the everyday commuter. Although Two Wheel Gear, founded by Ken MacLean and Craig Coulombe originally got its start in 1999, Reid Hemsing, owner, and president of Two Wheel Gear has successfully brought this rising star of a company into the 21st century. With more and more bike commuters searching for a practical, stylish, functional bag, Two Wheel Gear’s revitalization has sent it soaring but, what comes next, you’ll have to tune in to find out.