Built on Passion

Josh sits down with Western Owl Outfitters founder Feras Almusa. Western Owl Outfitters is an outdoor company born to improve on existing gear on the current market, starting with sleeping pads. Long time entrepreneur and outdoors enthusiast Feras Almusa originally started Western Owl to encourage people to engage in nature and, immerse themselves in the beauty this planet has to offer. Feras chose to start with sleeping pads because it was a piece of gear that needed a serious upgrade in terms of quality and performance however, this is just the beginning for this booming brand with many great products on the horizon. Join us as we put Western Owl Outfitters under the microscope to examine it’s past, present, and future.

Josh sits down with CNOC Outdoors founder Gilad Nachmani. CNOC Outdoors is an outdoor brand with the mission of creating the perfect gear will keeping the consumer front of mind. After breaking five sets of hiking poles in two years, Gilad quickly rose to solve this issue. From there it was easier for him to identity other hiking products that could use a facelift, like CNOC’s recently released Vector water container. With his lightweight yet durable trekking poles launching CNOC and the Vector Water container taking things to the next level we are ecstatic to be getting a front row seat for what comes next!

Josh sits down with aTana Bags co-founder Todd Hakanson. ‘aTana’ is the Sanskrit word for wander and, that’s exactly the spirit that Angie and Todd Hakanson wanted to capture when they started their eco-friendly line of high-end bags and accessories, aptly named aTana. This budding bag brand, born from wanderlust is meant to be able to stay with you from the wilds of the great outdoors to the hustle and bustle of a city subway. Tune in for this week's episode as we dig deeper into aTana’s past, present, and future.

Josh sits down with Natti Bar co-founder Fabrice Le Det. Natti Bar is a snack bar made from bananas. That’s it. One ingredient that is global celebrated. Made from dehydrated bananas paste with bananas that would otherwise go to waste, Natti Bar stands out with it’s simplicity and stands tall being a delicious and nutritious snack Fabrice and his partner Francois Carrete came up with the idea on surf trip in Mexico. It wasn’t long before the pair used their prior expertise to get the ball rolling and only 10 months later, they were ready to go to market. Join us as we put Natti Bar under the lens and see what makes them tick.

Josh sits down with Grassracks co-founder Evan Hajas & Andrew Lees. Grassracks makes sturdy, sustainability made racks with a beautiful aesthetic to give your boards/skis/outdoor gear a spot to be celebrated around your home. Although Grassracks is a young company, Evan and Andy are long time friends who originally sought out to chase their passion and create something that they needed and liked. Now they continue to chase their passion for the outdoors while delivering a serious solution for other like-minded outdoor junkies.