Built on Passion

When you go on vacation, there is a thin line between having a good time and being uncomfortable because of the personal hygiene kits provided by your lodge.

Many travelers have different preferences for bathing soaps and sprays, but do hotels and lodges consider this for each individual? Obviously not.

As a result, Anthe created the Onerio, her long dreamt brand, to help travelers have a fulfilling trip by providing clean self-care essentials in eco-friendly, travel-sized containers.

How did all this happen? 

In this episode Anthe Angelides, Founder of Oneiro along with Amy Reed, Marketing Director at Oneiro, explains how she grew up with the passion to help travelers have fulfilling trips. And how she could turn it into a scalable brand that is gaining traction in the eco-friendly industry decades later.

Listen now!

Show highlights include:

• How to transform your brand from a liability to an asset to your customers using a simple mindset shift. (1:20) 
• Why creating high-quality products (even if they take time) is the best way to build a scalable brand with positive feedback. (6:51) 
• How to gradually turn an idea into a brand without skipping necessary steps. (7:12)
• The “leverage” approach you can use to build a brand from scratch to multiple figures if all you have is your passion and no experiences. (8:48)
• Why it's unethical to throw away your mission for quick profits (and what to do if you find yourself in a similar scenario). (18:08)
• How to increase your product distribution without being everywhere. (19:01)

We all want to follow our dreams, but sometimes, dreams are just stepping stones to becoming who we truly want to be. As a result, we keep pushing forward and letting our curiosity lead us to a path worth following.

If you've tried something and ended up with another thing entirely, you're not different from Brad  — a former triathlete turned stretch coach.

Just like everyone else with a dream, Brad wants to be a triathlete, but after hearing about stretching, he fell in love with it, became a good stretcher, and made it his career to teach others how to stretch.

This is clearly not a one-day effort, as it takes decades of work to achieve a massive result like Brad's.

But you know what? You can be anything too when you listen to today’s episode. 

In this episode, Brad Walker, CEO of Stretchcoach.com, explains how he went from being a triathlete to becoming a stretch coach. And how you can follow your innate curiosity to create a multimillion dollar business.  

Listen now!

Show highlights include:

• How you can go from a newbie to an expert in any industry by doing proper research and taking massive action. (1:36) 
• How to reach your various types of audiences without stress by creating specific messages for each of them. (9:39) 
• The “Less is more” strategy you need to adopt as a stretcher if you want to avoid tearing your body apart. (16:54)
• How stretching (even if you're not an athlete) can help your joints move through their full range of motion. (20:45)
• The problem-research step you need to take firstly before launching any product to ensure complete market penetration. (22:44)

Running a clothing brand is a struggle in today's world. And it becomes even more difficult if you sell random shorts and tops like most brands in the industry.

But you don’t have to run your brand like everyone else runs theirs. In fact, some brands like Woodbottom maintain 5-7 new drops each month. And they also raised funds from Angel Investors to sustain their high inventory business.

And you know what? You can too when you listen to today’s episode. 

In this episode, Than Ruyle, CEO of Woodbottom, explains how he’s kept his apparel company on a 10X growth monthly with proper positioning and a small team. 

You’ll discover Than’s secret for growing in a saturated market (and how to apply these insights to your business).

Listen now!

Show highlights include:

• How to start a multi-figure brand by solving your immediate problems (Unlike many others who are looking for their next big idea,). (2:11)
• How to structure a good “FOMO” strategy to skyrocket demand for each product in your store. (8:27) 
• The mindset you must cultivate in order to be among the top 1% of your industry and attract more opportunities) (11:05)
• The cash flow problem that is killing many high-inventory businesses, and how to avoid losing yours.. (14:35)
• How to avoid failure by spreading your energy into different advertising channels. (17:50)

95% of businesses fail within their first five years of operation. But Barrie House Coffee has been in operation for over eight decades. 

How? 

Simply by having the right structure  and leadership coupled with the obsession to grow in all areas of the business.

In this episode, you'll hear from Craig James, CEO of Barrie House Coffee, and discover his leadership and growth secrets that will help your business last for decades.  

Ready to tap into Craig's years of business experience and use it for your own success? Listen now. 

Show highlights include:

• The two things your company needs right now to last longer than your competitors (even in a saturated market) (2:58) 
• Why most startups don't last more than a couple of years before folding (and how to make your startup last decades)  (4:30) 
• How to have an unfair advantage over your competitors by being a customer centric brand (that cares about your users results with your product). (6:21)
• What you need to have the perfect product none of your customers complain about.  (10:41)
• How to "ethically steal" other people's success to grow your business  (12:49)

Running a business is tough. It’s even tougher when you’re in an industry with no clearly defined path to success. You could spend years working in your dingy little garage with nothing to show for it. 

On today’s episode, you’ll discover the exact method Travis Phillips, co-founder of Little Tree Labs, used to exponentially grow his business from garage to thriving million dollar operation. 

Listen now!

Show Highlights:

• How to jumpstart your brand’s sales by reviewing your competitor’s password-protected Excel spreadsheets (3:04)
• The 100% legal way to steal ideas from your competitors by talking “one-on one” (without facing the possibility of prison) (4:07)
• How to uncover your next million dollar idea by trimming hedges, taking out the trash, and talking to a docile farmer (10:59)
• Why reading a 500-word testimonial ignites your passion and drive to create a successful brand (19:11)
• The “YouTube Comment Section” secret for building a foolproof business (22:07)

One of our everyday products is packaged in disposable plastic, which does not biodegrade but instead breaks down into micro particles that pollute our environment.

And we are all aware that its effects compound to produce a negative climate impact that affects the masses.

So, how do we get rid of disposable packaging in order to build long-lasting reusable ones that will help sustain our environment?

Today's guest, Lindsey McCoy, explains how they're using a circular product life cycle to reduce plastic waste in the personal care industry. You'll also learn how they used partnership and the right marketing messages to reach their target audience.

Listen now!

Show Highlights:

• How Lindsey transitioned from the Non profit sector to building a personal care brand with her sister. (1:12)
• Reasons why some shampoo is four dollars for a giant bottle. (5:11)
• The different reusable packaging they tried until they found the best. (13:03)
• How the right marketing messages can set you apart from your competitors. (15:45)
• How to Stand out in a broad Industry like Personal Care.(18:55)
• Challenges faced when trying to relate plaine products to its customers. (17:18)
• What our goals are when creating plaine products. (18:29)
• The Impact of the subscription model on our brand. (21:00) 
• How we came up with the name “Plaine Products” (25: 42)

From the garage to the stock exchange, many entrepreneurs dream of owning a multi-million dollar brand with world-class products. But the road to success is paved with an endless amount of obstacles. That’s why 95% of new businesses crash and burn before hitting the 10-year mark. 

But not all is lost. There is a way to achieve near-certain business success every single time. 

On today’s episode, you’ll discover the secret to running a multi-million dollar brand. 

Listen now!

Show Highlights:

• How to slash your product costs, scale your profits, and work less by saying no to China (5:46)
• The simple way pricing your products at sub $1,000 allows you to become to most recognizable brand in your niche (9:25)
• How to find your next million dollar product by by taking an active interest in your customers (10:16)
• Why sacrificing “early adopters” in the name of innovation forces you to create world-class products (13:29)

Running a Kickstarter campaign is hard. And with 9% of all Kickstarter campaigns failing, it’s no easy feat. Bad timing, funding goals that are out of reach, rewards that are too pricey, and a multitude of other things can throw off your Kickstarter campaign. 

Kickstarter campaigns are integral to bleeding-edge businesses, as it validates the need for a product — Unlocking millions in savings.

So it begs the question.

What if there was a way you could succeed every single time?

Today’s guest, Jorge Barros, Founder of Graphene-X, reveals how he leverages Kickstarter to fund all of his successful products. You’ll also discover how to find dream investors (and ensure business success every single time).

Listen now!

Show Highlights:

• How to steal F1 technology to invent a new, highly profitable product (4:26)
• The “homework” method to raise over $500,000 (and be in the top 0.3% Kickstarter campaigns of all time)  (7:41)
• 2 little-known steps to run a successful Kickstarter campaign (and attract angel investors) (9:25)
• Why Kickstarter legally stealing 5% of your revenue will rapidly grow your business and give you instant cash flow (11:41)
• How you can lose $20 million by not ignoring a guy from the other side of the world (12:49)
• The secret to never receiving a negative complaint from a pre-order sale revealed (13:51)

Creating a physical product from scratch is a nightmare. There’s countless hours spent on design, manufacturing, testing, and R&D. Not to mention, how expensive (and emotionally draining) it is to make changes on the fly. Even the smallest and most insignificant changes can cost hundreds of thousands, if not millions, of dollars.

So how do you make sure you nail your product’s launch – and avoid millions of dollars in mistakes?

Today’s guest, Sheera Goren, reveals a sneaky way to “fundraise” hundreds of thousands of dollars for your product (without sacrificing  ownership of your company). You’ll also discover a simple 5-step process to take your product idea from a napkin to the real world. 

Listen now!

Show Highlights:

• How to find and develop a profitable product in any market by spending time with your grandma (1:48)
• The 100% legal way to steal the structure of an already successful business and profit wildly (2:13)
• A sneaky way to “fundraise” hundreds of thousands of dollars for your product (and retain full ownership of your company) (3:13)
• The 5-step process to transform  your product from scribbles on a napkin to a real product  (5:30)
• An interesting way to flip your product’s negatives into positives and discover an untapped market (8:18)
• How to make game-changing improvements to your physical products on the fly (and keep costs and tooling to an absolute minimum) (10:19)

Building a business you’re passionate about can be the source of your joy. Or it can cause stress, frustration, and sleepless nights.

More often than not, it’s a mix of both. 

Taking the easy route is easy, but it never results in happiness, business success, and a life of meaning. 

In this episode, you’ll discover how to create a business you’re passionate about (without worrying on the weekends about customers).

Listen now!

Show Highlights:

• How to cut out money-sucking middleman by calling on the farmers (4:14)
• The case against mass producing products (and why quality will suffer if you mass produce) (12:35)
• Launch two highly profitable products by stocking up on oshitaba plants (12:59)
• How to leverage “distributors” to make fulfillment of products cheaper, quicker, easier, and more efficient (14:53)
• How to charge more than your competitors by crafting an effective “value proposition” (without losing any customers) (15:38)
• The dangers of partnering with “less-than-ethical” manufacturing plants that will leave you morally bankrupt (17:13)