Built on Passion

CBD brands have to play business on “hard mode” when it comes to advertising their products. .Facebook and Google are quick to drop the ban hammer on your ad accounts. And at the push of a button, you lose access to all your customers. 

If you get banned, how would you market your products? 

Imagine not being able to keep the lights on, do payroll, or be forced to give up on your passion because of some big tech giants from Silicon Valley.

Luckily, Dennis Mistrioty, Co-Founder of Batch CBD, will show you 5 “underground” ways you can market your CBD products – even if you’ve been censored by Facebook and Google.

In this episode, you’ll discover a “cookie-cutter” approach to reduce costs and attract more of your dream buyers. And Dennis reveals  a practical way to “accidentally” build up a loyal army of farmers – and generate an unbreakable supply chain.

Listen now!

Show Highlights:

• The “cookie-cutter” approach to reduce costs and attract more dream buyers (1:47)
• Here’s a practical and attainable first step into the world of business (even if you have no money to start) (3:12)
• How to build a moat around your business by becoming an “intellectual leader” in your market (even if you’re not an expert) (5:05)
• How to accidentally build up a loyal army of farmers (and generate an unbreakable supply chain) (6:00)
• Why being banned from Facebook and Google forces you to become more creative (and come out on top because of it) (9:08)
• 5 “underground” ways to market your CBD products (even if you’ve been censored by Facebook and Google) (9:37)
• The sneaky way you can spy on the competition, steal their ideas, and make boatloads of profit (12:16)
• How sales and trust in your brand skyrocket after showing your customers your farm (17:55)

Trying to compete with the big guys is tough. Well established brands have a lot of capital, raving fans, and unfair competitive advantages. 

So how can you compete with Snapple and Gatorade?

Today’s guest, Ted Volz, founder of Clean Energy, reveals the secret to launching a wildly profitable and competitive business (even in cutthroat industries).

In this episode, you’ll discover a bizarre way you can create any product by reading the back of a juicebox. And 3 “cold” strategies to find your ideal buyers – even if you have no pre-existing connections.

Listen now!

Show highlights:

• The bizarre way you can launch a successful product by reading the back of a juicebox (1:57)
• How to lengthen the shelf-life of your perishable products by up to 12 months by using 2 little-known hacks (without using nasty chemicals) (8:06)
• 2 “obvious” online avenues you can use to rapidly grow and expand your brand (9:07)
• How to find the most profitable sub-niche in your market by targeting “Division 1 Athletes” (9:19)
• 3 “cold” strategies to market your products to your dream buyers (even if you have no pre-existing connections) (10:05)
• The 100% legal method to leverage the media to sell your products (10:33)
• How to create a multi-million dollar empire by making smoothies with your kids (10:45)

Marketing is tough, time-consuming, and expensive if you don’t know what you’re doing. This applies even more to groundbreaking products at the forefront of innovation. Look at Apple - they struggled for decades before they dominated their market.

So how can you create an effective marketing campaign if no one knows about your product?

Today’s guest, Ryan Tolbert, discovered 5 “older style” advertising methods to penetrate any market by selling skin tone bandages. 

Listen now!

Show highlights include:

• The “leveraged” way to automate your e-commerce orders (without spending a penny on an expensive 100,000 foot warehouse) (4:52)
• How to wildly scale your revenue by taking advantage of alien industries (7:04)
• How tapping into the “bright pink bandage” method instantly separates you from your competitors (9:17) 
• The “bleeding-edge hurdle” that could leave your business strapped for cash (10:29)
• 5 ancient advertising strategies that skyrocket your revenue, positioning, and brand awareness (12:13)
• How to create a loyal customer base that will gobble up all your products (16:25)

Every entrepreneur wants success. It’s a long, hard, and lonely road being a business owner. It could take years before all of your hard work is finally paid off. 

But what if you went through all that hardship because you didn’t focus on the fundamentals?

Today’s guest, Austin Roberts from LogOX, reveals the fundamentals of running a highly profitable e-commerce store. 

In this episode, you’ll discover how to find “complementary” businesses and unlock hidden sources of revenue with only a napkin.

Listen now!

Show highlights include:

• How the Socratic paradox makes your customers happy to pay more for your products (00:37)
• How to come up with a million profitable business ideas by making your father’s life easier (9:12)
• The sneaky way to discover “complimentary” businesses to dominate your marketplace (9:40)
• The 3-step business model that’s so simple you could fit it on a napkin (and ensure success every single time) (12:23)
• Why Udemy will grow your business more than hiring thousand dollar an hour consultants (15:30)
• How to leverage snarky YouTube comments to explode your revenue (16:44)
• The “Network Effect” for gathering all the market research and customer feedback (without spending a dime on paid ads) (19:23)

As lovers of the great outdoors, our enjoyment comes from nature. It’s only logical to run a sustainable business, so the next generation can enjoy the same lifestyle.

But if you’re running an apparel brand, being sustainable is almost impossible! Sustainable packaging and materials are either  non-existent, hard to source, or expensive. 

That hasn’t stopped our guest Stephen Weisbuch. His apparel company, The Recycled Planet, has taken this ethos of sustainability to the extreme. They use exclusively recycled, repurposed or sustainable materials — no matter how expensive it makes his jackets. 

Now, if you’re running your business to make a living, I’m not saying you have to go broke in the name of sustainability. 

In fact, in this episode, you’ll discover a variety of tricks for making your brand sustainable (without sacrificing your bottom line). 

Listen now. 

Show highlights include:

• The “brand blender” method which reveals untapped opportunities (even if your market is saturated) (0:31) 
• Why US consumers like buying eco-damaging clothes (and how to buck the trend with your sustainable brand) (4:50) 
• Why hosting your business on Shopify reduces carbon emissions (8:20) 
• How to reduce landfill pollution by avoiding recycled packaging (8:34)

There’s no right or wrong way to live. But let’s be honest: you didn’t grow up wanting to work in a confined space 40 hours a week, did you?

It’s why we need hobbies on the side. 

Travel, hiking, boating… These passions turn a mere existence into a life worth living. 

But what if you could turn your “side hobby” into a business? Instead of hitting snooze 5x before you wake up, you’d spring out of bed, ready to seize the day. 

Today’s guest, Mike Goldfarb, founder of Bhanti, reveals the secret for transforming your side hobby into a money-making machine. 

In this episode, you’ll discover how following your passion (and listening closely to the market) can turn the activity you love into the activity that brings you money.  

Listen now!

Show highlights include:

• Why changing one letter in your brand’s name could increase your traffic from Google (12:39) 
• The lazy man’s way to uncovering blockbuster products (without running surveys or stalking your competitors) (13:19) 
• Why intensive market research is a waste of time in the 2020’s (and how to boost your chances of success by “throwing spaghetti at a wall”)(17:16) 
• The “indirect to consumer” pivot that lets your brand turn a profit (even as advertising costs continue to climb) (18:05) 
• How to guarantee demand for your ecom product before wasting money on a 500-unit minimum order (without running a pre-sale offer, or barely-legal “smoke test”) (18:39)

The supplement business is cut-throat. If you can’t stand out from the competition, your business will look like everyone else’s and be ignored.  

But if you find a gap in the market, you’ll enter a league of your own. With no direct competitors, it’s like having a license to print money. 

Today’s guest Sarah Whyte got her start formulating supplements for other companies. Now she’s broken into the health market with her own brand, Bloat No More. She found a gap in the competition, and she’ll show you how to do the same. 

In this episode, you’ll discover how to stand out from the competition, grow your revenue, and retain your customers for longer. 

Listen now!

Show highlights include:

• The 3-step method that sets you apart from the competition and lets you increase your average order value (2:54) 
• How to make hyper-personalized product recommendations that boost your conversion rate (without hiring a sales team) (3:48) 
• The “shotgun” paid ads method that gets you a high ROAS (even if you don’t do audience testing) (5:49) 
• Why adding one new payment option could eliminate your stock management worries for good (11:32)

Bootstrapping can be great: you get to control every part of your business and choose your lifestyle. 

But if you waste precious time on mundane tasks because you don’t have the funding, then bootstrapping becomes a cage. 

Today’s guest is Hailey Swartz, co-CEO of Actual Veggies. They started out washing and reusing their competitor’s packaging because they couldn’t afford their own. 

But in this episode, you’ll hear how she took on VC funding, and how you can use it to achieve greatness: like filling the shelves of grocery stores nationwide. 

In this wide-ranging discussion, you’ll discover how to combine bootstrap philosophy with venture capital - so you can live that free lifestyle you’ve been dreaming of. 

Listen now! 

Show highlights include:

• Why 10k from Sequoia Capital is better for your business than $1M from some no-name investor (5:07)  

• Why raising capital from dozens of VCs gives you a competitive advantage (even if it takes more time to raise the money) (6:07) 
• The multi-channel outreach method that almost guarantees your product lands on retail shelves (8:02) 
• Why going D2C spells disaster for your profit margins (even though you’re cutting out the middleman) (9:39) 
• The “in store activation” method that lets you run profitable advertising campaigns without spending thousands on data analytics (10:28) 
• How to turn your next idea into a hit product without insider knowledge or a product development team (13:00)

If you’ve ever dreamt of building a million-dollar ecommerce business, the following might scare you:  out of $1 million, most ecom businesses take home only $50k in profit. That’s less than a truck driver’s wages!  

But there’s a small group of entrepreneurs that take home a much bigger chunk of the sales. Today’s guest Jeremy Lux of lifestyle brand Illumine Collect is a prime example. He gives away 20% of Illumine Collect’s revenue to charity, and still has enough profit to go around. 

In this episode, you’ll discover strategies that give you fat profit margins, so you can give more, live a free lifestyle or buy your dream car. 

Listen now and discover strategies that give you a fat profit margin without blowing all your money on expenses. 

Show highlights include:

• Build a rock solid foundation of revenue by staying in tune with your inner “ratty kid” (2:00) 
• How old-school brick and mortar business owners can give you a headstart in a cutting-edge digital business (6:35)
• How to raise brand awareness without dropping a dime on ads or paying out influencers (11:24) 
• The dead simple email marketing strategy that lets you build an engaged following by posting once a month (and make more money than annoying weekly newsletters) (13:10)

Turning your passion into your business sounds great.  

But you know what usually ends up happening? You get so caught up in your passion that you ignore what your market needs. So you barely turn a profit, you get burned out and you give up. 

So why not do the opposite? You start with a passion for entrepreneurship. You find a lucrative opportunity, you learn about the business, and then you develop that passion. 

That's what today's guest Jacob Durham did with NOMATIC. 

In this episode, you'll discover the importance of curiosity and a bigger vision when it comes to your long-term happiness. You'll also find out how to launch and scale your business through Kickstarter and product development. 

Listen now! 

Show highlights include:

• How to launch a market-defining product even if you’ve only got an idea, time and $200 (2:56) 
• The Kickstarter blueprint that practically guarantees your success (even if you’ve got no product idea yet) (8:43) 
• Compete in a cutthroat market with rookie marketing skills by applying the “never settle” principle (10:39) 
• The Facebook secret that takes your Kickstarter campaign from $3500 a week to $8000 a day (13:17) 
• How to create an unforgettable brand story that sells (even if your product is a commodity anyone anyone can find on Amazon) (17:43) 
• Apply the “Chinese New Year” rule to find manufacturers who will never leave you out of stock (19:39) 
• The “survival of the fittest” principle that creates market dominating products (22:47) 
• Why sharing your trade secrets with your competitors makes you a more successful businessperson (25:51) 
• How to stay passionate about your business for the next decade by focusing on your “why” (26:18)