Built on Strategy

What can data inform us about the inventory and theft within the healthcare industry?

On this episode of Built On Strategy, we are joined by Tom Knight, founder and CEO of Invistics as well as the founder and chairman of HealthcareDiversion.org. We discuss how Tom created a system of inventory accountability in the healthcare industry and the resulting demand for a focus on stolen controlled substances from every facet of the supply chain. Cloud-based software makes it easy to track missing equipment and medications, helping healthcare systems to maintain inventory and analytics across complex infrastructures and global supply chains. A progressive approach to reprimanding staff is at the heart of Tom’s non-profit HealthCareDiversion.org, which seeks to provide a platform for individuals to report instances of drug diversion, eliminate the tendency for hospitals to quietly fire infringing personnel, and educate healthcare organizations and other stakeholders on best practices to prevent future diversion.

How can you create and maintain a consistent brand voice and personality for your business?

On this episode of Built On Strategy, we are joined by Mike Cosentino, founder and owner of Big Peach Running Company. With seven locations in the Atlanta area, Mike and his team offer equipment and professional opinions to three kinds of people: people who like to run, people who would like to run, and people who would like to like to run. A variety of factors brought on by the COVID-19 pandemic has resulted in an all-time peak of interest in self-care and exercise. With this trend in people working from home, it is Big Peach’s mission to supply shoes that people want to put on more than they want to take off. We discuss the value of an experienced employee base, stereotypes of fitness in the south, and building a business that connects with the community it serves. The future of retail always includes a technological component, and with the potential for 3D printed, custom shoe designs, as well as the need for competitive shipping guarantees, Mike and his team are prepared to provide runners in Atlanta with the products they want.

How can businesses strategize toward harm reduction when downsizing?

On this special workforce engagement focused episode of Built on Strategy, I am joined by Patrick Lynch, Vice President of Global Operations at Careerminds. Reducing the size of your workforce is never an easy task, as markets change and resources are reassigned it is an inevitable cycle that employers and employees dread. Luckily, there are professionals like Patrick and his team who provide compassionate outplacement solutions for businesses in the process of downsizing. A sudden change in someone’s career path can be incredibly stressful and frustrating but implementing the services of Careerminds provides opportunity programs, educational resources, and a path forward for employees who are let go. Nowadays, every business has a technological component. This means that the ability to be a lifelong learner and adapting to meet the standards and requirements of the modern workforce has never been more important or accessible.

How can employers effectively navigate the gig economy in a post COVID-19 world?

On this special workforce engagement focused episode of Built on Strategy, I'm joined by Amy Appleton, Director of Marketing at BELAY. We discuss the nuances, etiquette, and benefits of the explosive remote freelancer market, as well as how to set expectations and the dynamics of a successful relationship between employers and virtual assistants. The gig economy has been on a steady rise for several years, and the recent surge in remote workforce has stimulated the supply of specialized part-time workers. Finding the right freelancer for any business can be a difficult task, however BELAY are experts at matching personality profiles to fit within different cultures and facilitate working relationships that oftentimes lead to adding responsibilities and a shared vision of ownership for temporary workers. There are certain abstract qualities that create an instant connection for those seeking virtual assistance, and as Amy says, “If it’s not a hell yes, it’s a no.”

How can companies perform team-building exercises in a remote work environment?

On this special workforce engagement focused episode of Built on Strategy, I'm joined by Marshall Mosher, Founder and CEO of Vestigo, who trains leaders through performance-enhancing virtual reality-based ventures. We discuss the emerging technology that is enabling companies to provide VR experiences for their employees that recreate the world’s most elusive and extreme adventure environments in order to train lessons in mindset, adaptability, and the psychology of risk-taking. The trend for many businesses shifting to a remote workforce is here to stay, and Vestigo is providing a unique opportunity for team building exercises that are engaging, fun, and inspire creativity. We discuss the present limitations and future potential of the technology required for virtual reality, as well as the logistics for supplying a staff with the equipment to participate. These experiences are crafted to thrill their audience and expose them to new and unfamiliar situations. As Marshall says, “No company ever creates something new without getting out of the comfort zone.”

How can data inform an approach to life and success?

On this special workforce engagement focused episode of Built on Strategy, I'm joined by Dr. Alan Kemper, Founder of LEAD Workforce Consulting. We discuss the importance and strategies revolving around using data to install the best possible positions in any company. In addition to these vital metrics, Allen emphasizes the importance of self-care and what he refers to as being a four-dimensional person. Attracting ideal candidates to your team requires building a culture for your workplace and creating an authentic community filled with individuals who are just as passionate about shared ownership of the idea, product, or service. Great entrepreneurs always bring something unique to the place where they work, and Allen is an expert at quantifying that human capital.

How can understanding behavioral sciences impact workplace productivity?

On this special workforce engagement focused episode of Built on Strategy, I'm joined by Hunter Hall, President of Kelly Consulting. We discuss how companies everywhere are utilizing the Predictive Index Tool to understand employee’s strengths and weaknesses, curate a productive work environment, and empower individuals by creating initiatives that match their profile. For decades, businesses have tried to assess their worker’s behavioral qualities with a variety of psychological tests that are available for these purposes. However, without a professional consultant, companies will find it very difficult to analyze and implement the results of these specialized tools. Due to the COVID-19 pandemic, there has been a massive shift in the way businesses and workers are thinking about their work environments, and the way American offices function will never be the same again.

What does it take to build up from the ideation stage in today’s market?

On this episode of Built On Strategy, we are joined by Jay Jayamohan, Executive Director at the Center for Innovation & Entrepreneurship at the Harrisburg University of Science and Technology. At the Harrisburg University of Science and Technology, Jay empowers innovators to build successful ventures. On today’s episode, we discuss the path of developing a marketable product, converting university research into intellectual property, and the fundamental values that every startup needs to consider before the funding process. Jay describes the ecosystem necessary for success in three parts: inspiration, capital and experience. A great idea needs to be a creative solution for a problem within a community, and Jay is an expert at guiding young entrepreneurs to realize their dreams.

How can global advancements in technology influence the American healthcare system?

On this episode of Built On Strategy, we are joined by Prateek Bhatia, Vice President of Payer Strategy with McKesson, one of the global leaders in healthcare supply chain management solutions, retail pharmacy, healthcare technology, community oncology, and special care. We discuss the rapidly evolving world of telehealth and how internet access, 5G speed networking potential, and outsourcing of medical experts for personal care will shape the future of the healthcare industry. The American healthcare system is complicated, and while the average citizen is not equipped to evaluate the true cost of the care they receive, there are massive networks of professionals looking at the possibility of remote health services. Cumulatively, over the course of our lives, health insurance is one of the primary expenses for Americans, warranting creative solutions for patients to receive information, rehabilitation, and care. Prateek and other professional strategists are innovating ways for the system to better serve society through efficiency and technology.

What role does translation have in reaching a global audience?

On this episode of Built On Strategy, we are joined by Wendy Pease, CEO of Rapport International. We discuss the importance of language translation on a human level and the opportunities afforded to companies investing in globalizing their services and products. Linguistics is a field that is far from being mastered by artificial intelligence. A true understanding of language, culture, context and regional awareness separates programs like Google Translate from human translators, who offer effective strategies to communicate in markets all over the world. Simply speaking a language is not sufficient when making a connection, and a professional marketing strategy that employs idiomatic language is imperative when reaching a global audience.