Built on Strategy

How can technology and digital systems ensure the best possible patient outcomes?

On this episode of Built On Strategy, we are joined by Will Conaway, Vice President of Provider Delivery at the HCI Group, a global leader in healthcare digital transformation. We discuss the shift in focus for healthcare systems to market to consumers instead of doctors and hospitals and the benefits for patients as an outcome of this change. The COVID-19 pandemic has resulted in a heavy demand for medical equipment, digital healthcare services, and most importantly hospital staff (who have been under continuous strenuous pressure) to maintain the wellbeing of their patients. With the recent advances in medicine and technology, Will explains the ethical implications of coding genetic sequences and the possibilities for this field of science in our future.

How does a product evolve from an idea to the shelf?

On this episode of Built On Strategy, we are joined by Sherrel Sampson, Founder and CEO of Canviiy Beauty Products. We discuss the process of transforming an idea into a full product line and the journey, challenges and triumphs of bringing consumer packaged goods to market. Sherrel’s approach of considering herself as a customer informs all of the strategy in developing her organic line of beauty products formulated from natural ingredients. In the current cosmetic market, it is essential to understand the nuances of working with organic chemists for formula research, development and ownership (which Sherrel likens to intellectual property in her industry). Canviiy products are sold at several major retailers, and Sherrel breaks down the methods in which her scalp treatments broke into the market and possible directions for growth in the future.

How can we fight the homelessness epidemic with a marketing mindset?

On this episode of Built On Strategy, we are joined by Ryan Moser, VP of Strategy at the Corporation for Supportive Housing (CSH). We discuss the policies and structures that perpetuate a housing market that systemically produces a cycle of low status criminality and inevitably homelessness. There has been a pivotal evolution regarding how professionals approach issues surrounding those in need, shifting the blame from an individualistic view to a comprehensive understanding of systems that yield America’s staggering number of incarcerated and homeless citizens. When cities have exhausted their public institutions’ methods of fighting these problems, they reach out to CSH for help with developing a strategic plan to combat this epidemic. Fighting homelessness is not only an ethical responsibility for cities but businesses and government departments benefit greatly from third party consulting regarding these serious issues. Ryan contends that one of the best ways to find solutions is to use marketing methodology and simply talk to the affected people.

What kind of generational trends influence marketing strategy and workplace culture?

On this episode of Built On Strategy, we are joined by Dr. Rick Mann, Managing Director at ClarionStrategy as well as the Professor of Leadership and Strategy at Trevecca Nazarene University in Nashville, where he directs their MBA and DBA programs. We discuss how his business experience guides his abilities as an educator, and how these two careers are constantly informing one another.

Marketing to younger generations has evolved to include a formerly optional appeal to ethics and storytelling. This trend also applies to new business professionals who are interested in companies who offer a fulfilling sense of purpose and make a positive impact on the world around them. Research has shown most American’s are wired tactically, not strategically, and Rick details the complexities and implications of these studies and what to consider when bringing value to your stakeholders.

On this episode of Built on Strategy, I'm joined by Nigel Green, who was recently named Top Consultant of 2021 by Selling Power Magazine. We discuss the nuances of building a sales team, the consequences of not accounting for adversity when strategizing, and the potential for companies to allocate people and resources into new pockets of their market for potential growth. Nigel details his thorough interview process that he executes when building a sales team, and the red flags and positive signals that indicate success in the world of sales. According to a recent Forbes study, 57% of sales teams miss their quota, and Nigel is a proven leader who overcomes underperformance and creates sales growth at consulting companies.

How do advancements in technology affect customer support?

On this episode of Built on Strategy, I'm joined by Abhi Jain, head of the Digital & Cloud Business Unit at Servion Global Solution, who are leaders in designing and managing contact and customer service centers. We discuss the long-lasting changes that have impacted all industries due to the COVID-19 pandemic, especially for companies who’ve shifted their experience-based customer support strategies to in-home ones. Abhi has extensive knowledge and experience working in customer service and understands how technology is defining the future of consumer experiences. As traditional in-person customer support is becoming less essential, data collection and automation are serving a new role in helping people navigate products and markets in which they’ve invested.

What kind of challenges and obstacles face business owners in the cannabis industry?

On this episode of Built on Strategy, I'm joined by Michael Bostarr, Director of Strategy and Implementation at SPARC. We discuss the rapidly evolving cannabis industry and the policies, stigma and demand for cannabis that create a very unique and controversial product marketplace. Due to decades of The War on Drugs creating an illegal market parallel and the explosive growth of a new era of legal cannabis, Michael explains the nuances of the marketing strategy employed by SPARC. He talks with me about balancing catering to experienced cannabis users and the “CanniCurious.” Against unending forms of resistance, the positive medical benefits of cannabis and the common-sense regulatory procedures that come with legalization are providing a window of opportunity to bring this once-vilified product to market.

What kind of benefits does business coaching bring to a franchise model?

On this episode of Built on Strategy, I'm joined by Don Schin, who is the first franchise owner of Action Coach, a business coaching and mentoring agency, in the American Market. We discuss the early stigma of bringing on business coaches in the American marketplace, the challenge of educating businesses on the value of mentoring, and the value of being early to new trends in economic spaces. Action Coach has a strong culture of a community founded in cooperation, and Don details the importance that this type of synergy has on the coaching industry. The best people are seeking coaches, and Don’s insights into the trends for businesses to seek this type of mentoring shed light on the opportunities that third-party coaching can provide for growth in any sector.

How has education and remote learning been influenced by COVID-19?

On this episode of Built on Strategy, I'm joined by Oksana Kolesnikova, Creator and Founder of Oksana Franchise International and the Oksana Enrichment Program. We discuss the journey Oksana has undertaken, immigrating to America in her youth, following her passion for music, and eventually creating a massive network of professional educators. As the onset of the 2020 pandemic changed nearly every industry, learning online (and adapting quickly) became essential. Oksana describes this unique cultural shift and tutoring opportunities during these unprecedented times.

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On this episode of Built on Strategy, I'm joined by Red Boswell, International Franchise Professionals Group (IFPG) President. We discuss great franchise characteristics, determining the high-level qualities to look for in a concept, and the foundation for creating a successful ecosystem with the right people. Red discusses how he came to lead his organization, trends driving and influencing his industry, and challenges IFPG and the franchising industry face in a COVID-19 world.