Built on Strategy

Are you future-proofing your business?

On this episode of Built on Strategy, I’m joined by Trenton Systems Director of Marketing & Business Development Yazz Krdzalic to discuss strategies for future-proofing systems, programs, and processes. We look at the tactical edge network, go-to-market strategy, and the strategic implications of evolving technology not just on the battlefield but in Corporate America.

Guest Bio

Yazz Krdzalic is a Marketing Executive by trade, and a Chief Growth Officer at heart. Director of Marketing & Business Development at Trenton Systems, Yazz believes in investing in people first, arming your team with the right toolset, training and coaching tirelessly, and sharing the vision of your winning strategy while keeping an open door to input.

Trenton Systems designs, manufactures, and integrates customer-driven computing solutions for mission critical applications in diverse industries such as government & defense, communications, medical, energy, video walls, high density embedded computing, GPU computing, video processing, and test & measurement - all within their ISO 9001:2015 registered facilities located in the U.S.

How do you adapt and evolve your business to stay relevant within your industry?

On this episode of Built on Strategy, I'm joined by The Fitts Company Chief Marketing Officer DeeDee Simmons to talk about automated pharmaceutical machines, setting your company up for growth and flexibility, working with family, and transforming interior spaces around the concept of engagement due to COVID-19. 

Guest Bio

The Fitts Company Chief Marketing Officer DeeDee Simmons is responsible for leading the marketing and sales team, driving growth through messaging around FITTS' innovative manufacturing capabilities of the Manustruction™ division.

Simmons has held many roles since she began working with FITTS in 2000. Prior titles included graphic designer, installation manager, product manager, and, most recently, project manager where she successfully ran large scale signage conversion projects as well as high-profile branch transformation projects. Simmons gained tremendous knowledge in each of these roles, providing a global understanding of the aspects required for maintaining brand integrity. Simmons enjoys sharing how FITTS empowers customers to disrupt their industry in ways previously thought impossible. 

Connect with DeeDee on LinkedIn.

What do you need to know about cybersecurity?

On this episode of Built on Strategy, I'm joined by Idenhaus Consulting, LLC Founder Hanno Ekdahl to discuss cybersecurity strategy in the era of COVID-19. We look at what questions leaders should be asking themselves about cybersecurity threats and opportunities, quantum computing, investing in cybersecurity training, and migrating your business to a digital strategy.

Today's students will become tomorrow's heroes. 

On this episode of Built on Strategy, I'm joined by Georgia Department of Education Deputy Superintendent Caitlin McMunn Dooley to discuss COVID-19's impact on children in and outside the classroom. We look at the challenges of navigating technologically enhanced curricula, the process of evolving compliance systems into cultural change strategies, and how we can all better prepare our children for change. 

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Guest Bio

Caitlin McMunn Dooley, Ph.D. has nearly 30 years of education experience. Dooley earned her doctorate degree from the University of Texas at Austin and her undergraduate and master's degree from the University of Virginia. In 2015, she accepted an appointment with the Georgia Department of Education and leads a team focused on curricula, instruction, research, innovative programs, and teacher and leader support and development.

Under Dooley's leadership, the Georgia Department of Education has been awarded competitive support totaling $280M+ funded by the National Science Foundation, U.S. Department of Education, National Institutes of Health, U.S. Department of Health and Human Services, and university and foundation partners. A former Fulbright Scholar, Dooley's 50+ publications have been released in national and international refereed journals and chapters. She is a Board Chair for the U.S. Institutes of Education's Regional Education Lab - Southeast and past co-editor for the National Council of Teachers of English premier journal, Language Arts (2011-2016).

Connect with Caitlin on LinkedIn: https://www.linkedin.com/in/caitlin-mcmunn-dooley/.

Craig Ganssle, Founder and CEO of Farmwave, joins Built on Strategy to talk about how farmers and researchers are integrating technology and agriculture, AI applications for other industries, and staying focused on the bigger picture.

With over 20 years of experience in technology innovation and consulting, today Craig is developing core algorithms and methodologies in machine learning and artificial intelligence for the advancement of precision agriculture.

Connect with Craig at https://www.linkedin.com/in/craiganssle/.

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Allyson Burroughs is the Head of Global Marketing at JIFFY.ai. Allyson joins Built on Strategy to talk about the power of intelligent automation, removing the barriers between people and machines working together instead of in silos, and strategies for providing people with the ability to innovate faster.

Allyson is a senior marketing, communications, and digital media leader with a diverse background in brand management, strategic marketing, content marketing, business development, internal and external corporate communications, and reputation management.

Connect with Allyson at https://www.linkedin.com/in/allysonwburroughs/.

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Marshall Chiles is a stand-up comedian, actor, author, dude man, and founder of the Laughing Skull Lounge. Marshall joins Built on Strategy to talk about adapting in-person events to meet safety needs during COVID-19, building the type of life you want, and his quest to evolve his business.

With over 20 years of experience in the stand-up comedy world, Marhsall loves entrepreneurship and making people laugh. He has been on the board of Entrepreneurs’ Organization since 2016, founded multiple comedy clubs, and authored books, such as Your Presentation is a Joke: Using Humor to Maximize Impact and My Colonoscopy & Me: A Love Story.

Connect with Marshall at https://www.linkedin.com/in/marshallchiles/.

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Richard Barnett is the Chief Marketing Officer at Supplyframe. Richard joins Built on Strategy to talk about the need to evolve marketing and communications strategies during the pandemic, moving away from in-field sales teams, and the power of balancing empathetic leadership with productivity.

With global management experience in North America, Japan, Asia Pacific, Europe, and Brazil, Richard is an entrepreneur and marketing executive with a passion for delivering software solutions to solve real world business challenges for companies in the manufacturing, distribution, and retail industries.

Connect with Richard at https://www.linkedin.com/in/richardbarnett.

Subscribe to Built on Strategy on Apple Podcasts, Spotify, Stitcher, and all popular podcast platforms.

Talk Strategy with Branden Lisi. Schedule time at https://calendly.com/branden-lisi.

Iain Williamson is the Head of Sales and Marketing (USA/Canada) at Organization for Economic Cooperation and Development. Iain joins Built on Strategy to talk about building better policies for better lives, using data to make decisions, and the triumphs and challenges of establishing a solid marketing strategy to drive growth.

With 20+ years of progressive experience in sales and marketing management, SaaS, and client services, Iain specializes in revenue generation, team performance, and associated operational management functions. Iain is a sales and marketing leader, strategic growth expert, and all-around sales resuscitator.

Connect with Iain at https://www.linkedin.com/in/williamsoniain.

Subscribe to Built on Strategy on Apple Podcasts, Spotify, Stitcher, and all popular podcast platforms.

Talk Strategy with Branden Lisi. Schedule time at https://calendly.com/branden-lisi.