Built to Last
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Built to Last episodes

  • What Does a Team in Charge of Client Success Do?

    In this episode, I discussed the importance of client success in coaching and education and differentiated it from customer support, outlined key team roles, and shared insights on team building and compensation strategies.

    The client success journey, including onboarding and metrics, was explored, emphasizing the pivotal role of client success directors in fostering a client-centric culture. There's more to come on this topic so make sure you're following us for future episodes.

    HIGHLIGHTS:

    1:42 Defining Client Success

    2:46 Clarifying Client Success vs. Customer Support

    28:45 Lack of Defined Client Success Department

    29:41 Role of Associate Coaches and Strategists

    34:07 Client Concierge and Community Manager Responsibilities

    37:38 Program Manager's Role in Client Success

    39:19 Responsibilities of Client Success Director

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    44 min
  • Living a Happy Life While Pursuing Your Business and Career Dreams

    Discover the delicate balance between career ambitions and personal life fulfillment in this insightful episode. Learn about overcoming challenges in juggling work and family responsibilities, reassessing priorities, and transitioning to an owner mindset in business for improved work-life balance.

    Gain valuable insights on fostering open communication, setting goals within families, and aligning business with personal lifestyle preferences. You'll get actionable strategies for creating a harmonious integration of work and personal life, promoting a sustainable lifestyle built on balance and intentionality.

    HIGHLIGHTS:

    15:23 Overworking and burnout among young entrepreneurs

    23:40 Habits and operations in business

    25:34 Transitioning to an owner mentality

    27:35 Integrating family and business goals

    31:27 Finding a happy medium in life and business

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    34 min
  • Group Programs Shouldn't Be Reliant on Your Magic

    Group coaching isn't something you just do. There's challenges coaches and consultants face when transitioning from one-on-one coaching to group coaching. There's a fear of maintaining high-quality results for group coaching clients while balancing marketing, sales, and client delivery.

    I discuss the importance of a robust onboarding process, client progress tracking, and having a client concierge to support clients and manage communication effectively.

    A key component to the success of your group coaching program is having accountability structures, such as accountability buddies and pods, to foster deeper connection and engagement within the group.

    Take a listen for some real talk on what you need to consider when creating your group program and make sure to register for our upcoming Group Coaching Mastery Workshop in May.

    HIGHLIGHTS:

    02:51 Overcoming Fear of Burnout in Group Coaching

    05:30 The Importance of Following a Framework

    11:14 Implementing Effective Client Support Systems

    19:27 Tracking Client Progress for Success

    21:55 Building Accountability and Community Support

    30:51 Overcoming Fear in Running Group Coaching Calls

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    38 min
  • Who's Responsible for Client Results... You or the Client?

    In this episode, I delve into the debate around coaching programs and who holds responsibility for clients' results. Some argue that clients must take action and bear the responsibility for outcomes, having signed up fully aware of what they were getting into. On the other side, there's the perspective that coaches should provide the necessary tools, guidance, and structures for clients to succeed.

    Next, the importance of understanding adult learning styles and preferences, emphasizing the need for personalized approaches in coaching programs including the significance of creating a conducive learning environment, tracking client progress, and ensuring clients are taking action to achieve results.

    HIGHLIGHTS:

    4:31 Transition to Group Coaching

    9:58 One-on-One Coaching Contrasts

    17:12 Importance of Team in Group Coaching

    23:57 Tracking Success in Group Coaching

    27:21 Evaluating Program Effectiveness

    30:55 Drama-Free Group Coaching

    MENTIONED IN THE EPISODE:

    CLICK HERE to Register for the next Group Coaching Mastery Workshop Series starting April 29 - May 3


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    33 min
  • Deliver a World Class Client Experience for Optimal Client Results and Retention

    This episode with Nikki Nash is a taste of our Group Coaching Mastery workshop we've been recently delivering to a group of amazing entrepreneurs. We delved into the significance of client retention in building successful programs that yield results and keep customers coming back for more. A key aspect we talked about was the customization of content delivery to cater to diverse learning styles, fostering enhanced comprehension and driving action among clients.

    Drawing from our own experiences, we really emphasize the importance of tailoring content to resonate with individuals, optimizing their learning experience and journey towards achievement. There's value of identifying clients' unique personalities and strengths to tailor methodologies for better support, ultimately enhancing their success within group coaching programs.

    HIGHLIGHTS:

    00:40 Building a Solid Marketing Plan

    03:19 Exploring Group Coaching Programs

    33:48 Importance of Community and Connection

    34:31 Providing Accountability and Support

    37:45 Critical Points in a Program

    42:50 Implementing and Tweaking Systems

    44:41 Understanding Learning Preferences

    49:38 Importance of Support Structures

    51:57 Importance of Community Engagement

    54:11 Creating a Client Success Plan

    56:35 Facilitating Community Engagement

    59:04 Client Accountability and Self-Accountability

    1:03:15 The Power of Community in Retention

    1:05:41 Mutual Client Success Plans

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    1 hr 12 min
  • Million Dollar Visibility with Melanie Benson

    This week my guest is Melanie Benson, the Authority Amplifier and Possibility Igniter for expertpreneurs, discusses million-dollar visibility and how it can be achieved by generating messaging and connection that attracts ideal clients exponentially, leading to revenue growth.

    Melanie shares insights on crafting messaging for ideal client attraction, emphasizing decision-making, mindset, and strategic implementation for success. We went on to discuss Melanie's predictions on shifts in buyer behavior and email marketing strategies, highlighting the importance of relevance and consistency.

    Find out what million dollar visibility is by tuning into this episode.

    HIGHLIGHTS:

    02:45 Defining Million Dollar Visibility

    04:56 Mindset vs. Strategy in Achieving Visibility

    07:56 Overcoming Barriers to Being Seen and Heard

    12:08 Enhancing Client Results in Programs

    22:16 Real-Time Integration in Programs

    32:48 Predictions for the Future of the Industry

    37:42 Key Factors for Longevity in Entrepreneurship

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    44 min
  • Showing Goats

    In this episode I'm doing an update on the whirlwind events in my household, from my husband Shawn's back pain battle to a surprising pneumonia diagnosis, amidst the chaos of daily life with our daughter and a lively puppy. Certainly lessons on surrendering control and embracing vulnerability.

    The title of this episode relates to a story about an unexpected invite to show goats at the NC State Fair that leads to lessons in trusting instincts, seeking help, and adapting to challenges.

    Personal experiences translate to valuable lessons on leveraging strengths, taking strategic actions without overthinking, and stepping out of comfort zones for growth and transformation.

    REGISTER HERE for Group Coaching Mastery

    HIGHLIGHTS:

    03:54 Sean's Health Scare

    10:39 The Goat Story

    15:46 Lessons from Showing Goats

    29:07 Taking Action with Confidence

    32:58 Trusting Your Instincts

    36:11 Leveraging Your Qualities

    37:38 Repeating Success

    44:09 Breaking Comfort Zones

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    50 min
  • The BIGGEST Mistake Most Coaches Make When Marketing Their Group Program

    In this episode, Nikki Nash and I discussed common mistakes in marketing group coaching programs and shared insights on transitioning from one-on-one coaching to groups.

    We discussed the concept of "experiment cycles," emphasizing the need for continuous testing and refinement of launch strategies. Sharing personal stories of overcoming setbacks, we stressed the importance of perseverance and strategic community building in sustaining group coaching programs.

    Additionally, we shared details about our upcoming Group Coaching Mastery masterclass designed for coaches looking to enhance their group coaching skills and multiply revenue from existing programs.

    Register for the Group Coaching Mastery Workshop Series at https://wbc.ck.page/24edb3e9cf

    HIGHLIGHTS:

    02:02 Nikki shares her first launch mistakes and lessons learned

    06:54 Transitioning to Group Coaching Too Soon

    10:42 Importance of Consistent Experiment Cycles

    22:17 Pitfalls of Stagnant Experiment Cycles

    24:54 Importance of Community Building and Nurturing

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    30 min
  • Delivering on the Promises You Sold

    Are you a coach or consultant already leading group coaching programs or ready to create more leverage in your business and start one?

    In the past, coaching programs have been able to get away with the hype of marketing to sell their programs year after year. We all know the hype works!

    But what about delivering on the promises sold? Where does the responsibility of the coach start and where does it end?

    With the surge of the Federal Trade Commission (FTC) in the online education and coaching space, it’s crucial to put measures in place to ensure you are in fact delivering on the promises sold.

    I’m no expert in all things FTC, although I’m studying it and will keep you as informed as I am! What I can tell you is that changes are in fact upon us, especially in the categories of marketing and client delivery.

    So let’s dive in with 6 key points that will position your brand as best in class in the category of client experience.

    If you are ready to sustainably add 6-figures of new revenue to your business in the next 12-18 months with a  high touch, high ticket group offer register for the Group Coaching Mastery Workshop: https://wbc.ck.page/24edb3e9cf

    HIGHLIGHTS:

    03:26 Navigating Marketing Compliance with the FTC

    04:24 Emphasizing Client Experience in Education Programs

    05:35 The Critical Role of Data Tracking for Compliance

    08:19 Ensuring Compliance with FTC Regulations

    10:26 Six Key Elements for Program Success

    15:24 Building Accountability Measures in Programs

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    25 min
  • Knowing Your Phase of Business Drives the Right Action

    Nikki Nash and I discuss the importance of getting clear on your current phase of business and following the phases in the correct order so that you can take your business to the next level.

    Once you get your hands on this ONE PIECE of information you’ll run your business with clarity, unwavering focus and undeniable direction!

    Reserve your seat at the Business Model Makeover: http://www.businessmodelmakeover.com

    HIGHLIGHTS:

    05:54 Importance of doing the right things in the right order

    07:33 Rapid growth and potential issues in skipping phases

    08:48 Building a Stable Foundation

    10:16 Growth and Expansion

    11:40 Repetition and Growth

    17:59 The Importance of Scaling in Business

    19:08 Requirements for Scaling a Business

    Follow Megan Huber’s Socials:

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    27 min

About Built to Last

From the publisher's feed

Ever wanted to hear how powerful women leaders are building their legacy businesses while also balancing marriage and motherhood all done in a fulfilling, joyful, and sustainable way? That’s exactly what Megan and her guests will do. Life can be overwhelming and the day-to-day roles and responsibilities can leave you wondering if you’ve got what it takes to build your dreams.