Built to Last

It’s no secret that online courses and programs have very low completion rates. Where does the responsibility lie for those of us who are leaders? Are we bringing our clients all the way to the border and leaving them there? Or, are we walking them through the territory we’ve built and designed in such a way for our clients to succeed?

Consumers in the marketplace now have more options and choices than ever before and less trust than ever before. Leaving us with only one way to truly differentiate ourselves from the competition in the form of providing a world class client experience.

HIGHLIGHTS:

12:18 Leaving People at the Border vs. Walking Them Through

14:48 Leading Clients Through the Process to Prevent Stagnation

23:20 Roadmap for Successful Onboarding

24:40 The Accomplish Phase: Tracking Results and Client Satisfaction

26:00 Importance of Onboarding for Long-term Client Retention

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Sometimes our lives need a pattern interrupt to show us what we’re capable of outside of our normal, comfortable routine.

At a live event a few weeks ago, I heard a speaker share a story that left a powerful imprint on my future. You’ll have to listen to hear the full story.

Ultimately it led me to making a few decisions on how to do my life in a different way. That’s where the #75HARD journey comes into play.

Check this episode out to hear about my #75HARD journey, why I started, my biggest challenges, and what I’ve learned about myself in the process.

HIGHLIGHTS:

10:44 Operating at Level 3 or 4 in Life

14:02 Embracing Level 10 Energy in All Aspects of Life

20:47 Setbacks and Starting Over in 75Hard

28:34 Lessons Learned from Starting Over in 75Hard

35:24 Planning for 75 Hard During Travel and Live Events

38:44 Falling in Love with the Process, Not the Prize

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Speaking has been my #1 go-to each time I’ve started and grown a business. Whether speaking in person or virtually, I have found it’s the fastest path to build a brand, gain exposure to new audiences, acquire clients, and become well known in your industry.

In this episode, my friend Krista Martin and I teamed up to uncover how to best leverage speaking to grow your business and some of the common fears and misconceptions it’s time to let go of so that you can shine!

Krista is hosting an upcoming workshop called Speak, Convert, and Profit: The Proven Framework For Filling Your Offers Through Speaking and I highly recommend you join if speaking is part of your growth game plan.

REGISTER HERE

You know what they say, the person speaking at the front of the room is automatically perceived as a leader and smarter than everyone else in the room!

HIGHLIGHTS:

03:18 Krista Martin: The Queen of Building Business through Speaking

05:35 Megan's Experience with Speaking to Grow Businesses

07:13 Megan's Inspiration from Brian Tracy and Leveraging Speaking Opportunities

11:18 Taking Action and Overcoming Fear of Speaking

14:41 Speaking Success: Leverage Other People's Audiences

18:07 Speaking that Converts: Framework for Success

20:09 Teaching a framework to convert audience into clients

27:36 The Power of Frameworks and Systems

29:28 Speaking as a Timeless Marketing Strategy

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How often do we talk to our friends, family, colleagues, even our mentors and coaches from the place of “reporting the news”?

In other words, stating what we see and observe about our current circumstances.

The more time we spend thinking about and sharing what we see and experience, the more likely we are to keep producing the same result.

A frustrating outcome to say the least.

In this episode I’ll share one small tweak you can make that will begin to produce more of what you want and less of what you don’t want.

HIGHLIGHTS:

09:42 - getting really clear on your vision

11:40 - create a 'belief plan' for everything

14:15 - having healthy optimism

18:18 - speaking into the future rather than reporting the news

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Stop building your education program. Start building a community!

Want to know the secret to client longevity and advocacy while putting more PROFIT in your pocket?

The secret is to create an environment for your community members they don’t ever want to leave because they couldn’t imagine a life without it.

Community members do not keep buying from you because of you…

…they keep buying because they belong. 

HIGHLIGHTS:

08:29 - what you should call your clients or students

12:40 - using we/our/us in your communication

14:13 - the real reason people stay in your programs

20:21 - create leadership opportunities within your community

26:14 - assigning new members to alumni

29:04 - creating a space no one wants to leave

32:17 - create success plans for your members

38:24 - creating an environment that members can contribute to

41:35 - having core values and holding members to them

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Ever attend a live event and feel self-conscious, out of place, or even socially awkward, especially during networking opportunities? Or maybe you have introverted tendencies that give off “stay away from me vibes”? Now that definitely doesn’t lend itself to connections! Me too!

The stories we tell ourselves over and over shape our reality whether it’s about attending a live event, mastermind retreat, networking opportunity or a social gathering.

Recently I attended a three day event with over 200 attendees and knew this time was going to be the moment I’d shift the way I “do events”.

It all came down to the right preparation, thought process, and post event plan.

Tune into this episode where I break down my three phase process to show up and optimize opportunities at a live event of any kind.

HIGHLIGHTS:

08:25 - steps to help you prepare for an event

23:19 - making the most of the event when you're there

29:48 - what to do after the event

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Every single day our brain is offering us the same thoughts and asking the same questions.

Which leads to the same outcomes.

What if we’re looking for new and improved outcomes?

Gotta ask the brain a NEW set of questions!

In this episode Megan shares three powerful questions in the categories of program value, profit to the business owner and client experience.

When you answer them for yourself, you’ll blow even your own mind about what you discover!

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There is an art to perfecting client success plans in order to maximize value for your clients, increase retention and ensure the renewal.

In this episode Megan shares her perspective on how to truly partner with clients to develop client success plans, making the process a mutual undertaking.

Here are some of the topics included in this episode:

• Benefits of client success plans
• The process of developing client success plans
• Creating client journey success plans
• Improving the success plan process
• Defining client initiatives for each phase in the journey
• Reporting on progress of a client success plan

Highlights:

02:28 - the biggest reason for a client success plan

07:30 - what you want to move away from within your team & with clients

10:38 - phases of the client journey

19:15 - improving the success plan process

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Once you start leading clients through a group program, enrolling qualified clients becomes increasingly important.

There’s nothing more frustrating for the leader of a group than having it be filled with some clients who are “ideal” and others who are “qualified”. You’ll feel like you’re running 10 different programs in one and will end up over-customizing the group experience.

Let’s dive into this episode where I’ll share my own story of frustration working with non-qualified clients in group programs and how you can identify when a client is in fact qualified to join your group.

07:40 - how you learn who is and isn't your ideal client

10:03 - when it's time to transition to groups & the challenge leaders face

14:23 - your 1:1 clients may not work with your group program

30:41 - some important questions to ask yourself first

36:41 - 5 tips to help you determine a qualified client

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Clients and customers decide between days 0-90 of joining a program to STAY or LEAVE.

It’s too late to wait until the end of a client contract to try to make things right.

Onboarding clients in a comprehensive and individualized way is the make or break for retention in online coaching and education businesses.

Not to mention onboarding has the power to develop an “invisible marketing engine” of steady, qualified referrals from happy, satisfied clients.

In this episode I’ll reveal how onboarding is a true event with a beginning, middle, and end.

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