"Built to Scale" eCommerce Show

By Darius Kunca & Justin GeceviciusBusiness Entrepreneurship Marketing Management

"Built to Scale" eCommerce Show episodes

September 06, 2021Problem Solving Framework That Resulted In 7-Fig Agency, $100M In DTC Sales & 20 People A-Level Team
There is just one thing that brought me from being bullied and struggling to talk to people as a child to building a 7-figure agency: problem solving framework. The “superpower” outlined in this episode will enable you to believe that anything is possible, no matter where you’re starting from.
On this episode:
Making hard problems simple.
How playing video games taught an important lesson.
Why the problem-solving framework used in gaming is applicable in life.
Splitting your time across two different aspects to improve your skills.
How should you approach a huge goal that you have identified?
Breaking down your goal into multiple small ones and how this can be done in eCommerce.
Being able to focus on the right things.
What life-changing impact can be achieved from failure?
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
8 min
September 03, 2021From CEO to Business Owner: Building A Team Of Only 3 Roles And Reaching Your Next Mindset Level
Darius recently had his own personal enlightenment, and it changed the way he views AdKings. This shift in perspective allowed him to zoom out and get a high-level view of the business. From there, the solutions to the problems he was encountering became clear. He now has a different vision for what his role in AdKings Agency will look like, and he explains what that is in this episode.
On this episode:
The personal shift Darius is experiencing right now.
Levels of thinking in business and finance.
How you can create more time while running a business.
What happened when we left our business without management for a week.
Why does detaching yourself from a business help improve impact?
The role transformations that Justin and Darius are going through currently.
How detaching from your business can help you see opportunities.
Making this business vision work.
The three positions that need to be filled in any business.
What being a board member may look like and why it’s powerful.
How Accelerator has played a role in this mindset shift.
The two things that can lead you to a lightbulb moment.
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
9 min
August 30, 2021How To Hire Top Performers Part 2:Practical Tasks, Attention To Detail & Task Evaluation
This episode continues our discussion about hiring by getting into Justin’s process for second stage candidates. For AdKings, the second stage of hiring is more based on technical skills. We will be discussing some of the tasks Justin sets prospective hires, how to gauge skill, and how they are best evaluated. There are some other candidate skills to examine as well to make sure we get an accurate impression of them.

On this episode:
How Justin and his team evaluate candidates.
Effectively communicating tasks and expectations to candidates.
Creating a deadline for tasks.
Gauging how communicative candidates are.
Creating structured tasks to evaluate how well candidates follow instructions.
Making accessible answer sheets for tasks so other team members can evaluate candidates.
What type of practical tasks does AdKings set for potential hires in various roles?
Tasks that are set for potential Juniors.
Evaluating if candidates can structure ad accounts and if they notice discrepancies.
Testing their knowledge of funnel issues.
Tasks for Senior Advertisers.
Analyzing data and pinpointing problems in accounts.
Looking for logical thinking.
Setting a case study for candidates to show their working process on.
Tasks presented to video editors.
Creating a video of specific length and technical specifications.
Tasks for finance and legalities, and looking at how they organize their work.
Tasks for creative managers.
Creating spec scripts for ads based on information given.
Ad reviews in video format to gauge their industry knowledge.
How AdKings evaluate practical tasks.
Did the candidate go the extra mile?
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
20 min
August 27, 2021How To Hire Top Performers:Getting Applicants, Questions To Gauge Interest & Evaluation Process
Hiring is often seen as one of the biggest challenges an entrepreneur can face. Today we’ll be talking about hiring SOP, what Justin looks for in new hires, and what the first stage of hiring looks like. Let’s learn the types of questions to ask prospective hires and why it’s important to gauge how invested they are in your company.

On this episode:
How Justin has created SOP for his team to be able to take over part of his work.
What hiring looks like for Justin and his team.
Utilizing softwares to streamline your process.
What software Justin and his team use and the features it has.
What type of questions to ask prospective hires and why.
Tailoring your application process for the available roles.
The importance of establishing motivation and passion in prospective hires.
Questions and tasks to set for gauging technical knowledge.
Criteria for evaluating first stage candidates.
Critical questions to ask candidates and why asking about salary expectations is important.
Diving into specific Ads experience and spend.
Tailoring critical questions for specific roles.
When to overlook critical question answers.
Why Justin looks at descriptiveness in candidate answers.
How to ensure your potential hires are invested in you and your team.
How the way candidate thoughts are structured on paper can be an indicator of work.
Moving candidates to the second stage of hiring.
Why you need to be checking grammar and spelling in applications.
How candidates represent themselves on their CV and social media.
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
21 min
August 23, 2021Generating $75 Million+ With Emails: How To Maximize eCom Sales Using Email Marketing With Chase Dimond
Chase Dimond is an email marketing wizard. Today, we're covering several topics related to email marketing, including the most significant challenges, best opportunities, and must-have workflows and practices.
On this episode:
[3:06] Chase's experience with Crohn's disease and how it influenced his interest in marketing.
[5:32] His educational background and how he ended up in the eCommerce space.
[7:45] When Chase's entrepreneurial journey started.
[11:44] Chase's agency experience and the ceilings he's reached along the way.
[13:13] Why being specific and intentional is key to a successful business.
[15:44] What a "productized" service is and what the benefits are.
[16:52] The "holy grail" of marketing.
[17:26] How email marketing has changed over time and where it's going.
[19:42] The biggest challenges in email marketing.
[26:23] The main issues Chase sees in their clients' email marketing.
[30:04] A breakdown of the repeatable process that their clients go through.
[32:31] When does it make sense to hire an agency email marketing team?
[36:34] What an agency can bring to the table that you may not have in-house.
[40:19] The biggest value-producing practices in email marketing.
[42:25] What kinds of content should be included in email marketing outside of sales?
[43:58] The inside scoop on direct mail and SMS marketing.
[46:55] The non-priority flows can help you build your business once the foundational flows are in place.
[49:26] The most rewarding parts of Chase's journey with Boundless Labs.
[50:49] What accelerated Boundless Labs' opportunity to grow.
[52:05] The foundations that allowed their business to scale quickly.
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
58 min
August 20, 2021Making the Most Out of Your Traffic: Conversion Rate Optimisation with Sanmeet Walia
Our team member Sanmeet is here with us to talk about CRO (Conversion Rate Optimization). Alongside him, we’ve seen a lot of interesting activity in this area through the thousands of tests we’ve run. There are differences and similarities between markets, which has been quite fascinating to see.
On this episode:
Sanmeet’s previous education and business experience.
When Sanmeet joined AdKings Agency and why.
Why CRO has gained in popularity in the past few years.
How Sanmeet describes CRO from his perspective.
The best way to go about CRO if your website already gets good traffic.
What types of data are being gathered for CRO?
What CRO is actually about at the end of the day.
Why finding a good analyst is crucial for value.
What good marketing cannot overcome.
Groups that will benefit from a better customer experience.
Why the need for this kind of optimization will never disappear.
Why continuous improvement through CRO is so important.
What happens when you start a business without considering the user experience.
The reason why most CRO suggestions for improvement are so basic.
How CRO ensures your website stays up to date.
One common misunderstanding about conversion rate optimization.
What is involved with CRO behind the scenes?
What needs to be in place before you invest in CRO.
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
47 min
August 16, 2021AdKings August Special: Adapting to iOS14, AdKing’s Next Evolution & 9-Figure eCom Brand
Today we’re discussing the latest trends and changes in the eCom space, an industry being impacted greatly right now by waiting times, supply chain issues, and cost of materials.

We’ll also dive into something you might have noticed in the eCom space recently: how big businesses are booming while smaller ones are struggling. We’re going to share how this has informed our plans for the future of AdKings Agency.
On this episode:
The importance of being agile in business.
Current issues with ad reporting and how it impacts optimization.
What type of clients are seeing growth right now?
How the market is evolving with the latest in iOS.
How AdKings will be approaching Facebook differently and why.
What actually goes into building a brand?
The ideal solution that all brands should be working towards.
The natural evolution happening in the eCommerce space.
What will happen to businesses that don’t innovate right now.
How to ensure success with an omni-channel approach.
The biggest bottleneck in a business.
How solving problems in real time will play a big role in the future of AdKings Agency.
When it pays off to be straightforward and strict with clients.
Where can AdKings Agency bring the most value to their clients today?
What AdKings will be introducing as we build up the community.
Ideas for launching a future eCommerce brand.
The best way to find high-value potential business partners.
The secret to evolving your thinking to the next level.
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
40 min
August 13, 2021The Right Way To Fire Someone: Setting Expectations, Aligning Responsibilities & Giving Feedback
One of the hardest decisions you’ll ever make in your business is when to fire someone. It might feel like you’re disappointing that person or yourself, but it’s crucial to always be clear about what standards you expect to be met.
By listening to this episode, you’ll learn when and how to do it, as well as what has been learned from firing situations that AdKings has been involved in.
On this episode:
The most absurd type of firing situation.
Owning the agreement that was made in the first place, whether as a client or team member.
How different reactions to getting fired can show that you made the right decision.
Taking steps to prevent getting to the point of firing in the first place.
How to set expectations and responsibilities from the start.
Why is it good to put a lot of pressure on new hires?
Providing a task as a challenge with no context.
Why you must take part of the blame if an employee is not working out.
How to bring up issues to employees that are not performing.
Problems that can spread to other team members from an underperforming member.
Personal traits that are looked for within AdKings.
Why communication is everything.
Wanting to have team members that don’t ask too many questions.
What is more important: process or output?
The best reaction to see from a team member when they make a mistake.
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
16 min
August 09, 2021We’re Evolving As AdKings: Hiring a Performance Head, Starting An Accelerator & AdKing’s DTC Brand
AdKings is moving into its next stage. Businesses should not be scared to make radical changes when the time is right, and that’s the point we are at. It’s not going to be easy, and failure is very possible, but in this episode you’ll learn why it’s a necessary step to take.

On this episode:
Being able to evolve as a business every few years.
Things happening in the market that make change exciting and scary.
The five stages that AdKings’ vision was initially split into.
What happened during a recent 3-day vacation that Darius took.
Why is AdKings considering hiring high-level positions?
Having a culture that empowers freedom to make strategic decisions.
What Darius has experienced to make him realize he can live a limitless life.
What is the #1 reason why eCommerce businesses get stuck?
Why mindset is so crucial, based on coaching that Darius has done.
Why failure is likely for some aspects of AdKings and why that’s completely fine.
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
11 min
August 06, 2021The Other Side of Leadership: You Must Be a Good Follower to Make a Good Leader
How can you get the most out of your team? Justin is going to share the philosophy of this question at AdKings, what books say about this topic, and advice that can be applied to your business. If you have a strong team surrounding you, you’ll go way faster and way further.
On this episode:
One of the values that AdKings has right from its inception.
Lessons learned from Jocko Willink books.
Why leaders must be willing to lean on ideas from other people.
The importance of always having a bigger picture in mind.
Why does AdKings provide ownership to team members?
Giving input while letting team members do their thing.
Trusting team members as much as possible, but intervening when needed.
Knowing when to follow as a leader and not interfere.
“The team is as good as their weakest member in the squad.”
Achieving the goal of working on the business instead of in the business.
An exercise to determine what would happen if you were unable to run your business.
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
10 min

About "Built to Scale" eCommerce Show

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A few years ago we were broke university students. Living in a place of Eastern Europe nobody knows - Lithuania.

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"Built to Scale" eCommerce Show

"Built to Scale" eCommerce Show episodes

About "Built to Scale" eCommerce Show