"Built to Scale" eCommerce Show

By Darius Kunca & Justin GeceviciusBusiness Entrepreneurship Marketing Management

"Built to Scale" eCommerce Show episodes

May 10, 2021AdKings May Special: Impact of iOS14 Update, Facebook’s Revenue Up 48% in 2021 & How to Scale Your eCom Business Beyond $100K-$300K/m
Let’s welcome my business partner Justin. We’re covering a whole bunch of interesting topics with him today, including iOS 14, how it’s affecting our clients, and what’s going on with Facebook's rising CPMs. We’ll also hear about why we’re seeing some clients get stuck between $100K-$300K, and the differentiators between those businesses and the ones that grow further.

On this episode:
[2:31] CPM rises in the market, specifically with Facebook.
[3:55] Why should you invest in conversion rate optimization?
[4:56] What is just as important to monitor as CPMs.
[6:25] Why you need to focus on the aspects you can control.
[8:05] LTV-focused marketing and how we’re using that with our clients now.
[9:10] How clients are being impacted by the recent iOS roll out.
[11:56] What you need to be utilizing year-round to boost sales.
[15:51] Why some clients get stuck below $300K and how they can overcome this.
[18:13] The biggest hurdle these “stuck” clients have in front of them and why.
[20:15] Why it’s important for businesses to innovate in their products and marketing.
[22:10] What happens when businesses fail to focus on product development?
[28:06] The interesting marketing tactic we want to try with our clients.
[30:05] Why you need to track repeat purchases and look for benchmarks.
[33:10] The benefit to us of interacting with different business owners at different levels.
[33:43] One thing that the most successful businesses are doing right now.
[36:32] The kind of testing we’re currently doing with our clients.
[37:14] What kind of inputs you need to consider.
[37:44] What we’re always trying to improve on as an agency.
[42:58] The book we’re writing and what it will help people with.
[43:50] When we will be onboarding clients again.
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
47 min
May 07, 2021How To Use Real Storytelling To Create An Unforgettable DTC Brand Positioning
Today we’re joined by Darius Lukas, a master of writing and brand positioning. Darius has interviewed hundreds of entrepreneurs and has helped them create their own brand story, telling it in a voice that really positions their brand.
We’re diving deep into branding and positioning for eCommerce brands, and defining what separates mediocre eCommerce brands from the ones that see real success and make an impact.

On this episode:
[1:39] Darius introduces himself and elaborates on what he does.
[2:49] What branding is and why it’s important.
[4:47] Examples of creating a narrative around a brand.
[5:54] Why people resonate with the story aspect of branding.
[7:15] Why using stories to deliver important branding information works.
[8:18] How to tell a story as a brand (versus an individual).
[9:36] Why your brand needs to be about more than the product.
[11:08] Examples of brand origin stories.
[13:03] How to come up with an authentic brand story.
[14:50] Why it can take time to figure out your story, or even that you have one.
[15:18] Helpful practices and resources for creating your story.
[17:13] The next step after creating the brand origin story.
[19:32] Who is your origin story is actually for?
[20:29] How you translate your origin story into positioning your brand and marketing.
[24:04] Why Darius emphasizes the importance of storytelling in your business.
[26:10] Recommended reading if you want to learn about storytelling.
[26:41] The experience that underlies everything that Darius does now.
[28:06] The services that Darius is offering now.
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
30 min
May 05, 2021Building a Process-Focused Team: Why it is the Key For Producing Quality Output
How can you keep your focus and keep your team from getting distracted? This is important if you want to maintain or increase your quality of operations and ensure your team members are being held accountable. We recently had our own experience with this, so we’ll be sharing that with you. If you want to improve your focus and get back to basics, this is going to be a super helpful episode for you.

On this episode:
When losing focus effected the AdKings team and why.
What needs to be clear so you don’t lose momentum.
Why you need to track the progress of your teams or team members.
How the team members in our office ended up decreasing work efficiency.
The nature of people that often gets revealed in these situations.
What we learned from this experience.
What we’ll be doing differently as a result of this experience.
How can you approach tasks that are inevitable but also must be done?
Why it took some time to identify these process issues.
How we made improvements so this doesn’t happen again.
Why is standardization so important in processes?
Using SOPs (standard operating procedures) to increase efficiency and work quality, as well as avoiding manual work.
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
11 min
May 03, 2021The Art of Pre-Launch Marketing: Why You Should Be Pre-Launching Products & How To Do It
While some people may see pre-launches as gimmicky, everyone should take a close look at this strategy and evaluate the possibilities this might open for their business. In this episode we’re discussing how to pre-launch, why you should, and then we’ll provide some additional tips on how to execute a pre-launch effectively.
On this episode:
Why pre-launching is not just a gimmick.
The client that changed how we thought about pre-launching.
What we were expecting to work, and what worked even better with pre-sales.
How pre-launching works and what makes people buy in.
Expectations versus reality using pre-launching with a client.
Using scarcity in pre-launching and other effective strategies.
How pre-sales diminish risk in your business.
How should you use pre-sales to support cash flow?
Implementing different landing pages for cross-industry pre-launches.
Details on an upcoming podcast about using the pre-launch strategy.
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
9 min
April 30, 2021How Martyn Cook Builds 7 Figure eCom Businesses: Creating a Board of Advisors & Benefits of Having Charitable Cause
Martyn Cook is a serial entrepreneur responsible for multiple seven-figure eCommerce brands and owner of a well-known, high-level digital entrepreneur mastermind.
He also hosts the Smarter Destiny podcast. Today, we’re talking about Martyn’s experience as an entrepreneur, how his values have changed as an entrepreneur over time, and also how to successfully create a board of advisors within your business. He also tells us about the newest brand he’s working on, Noobru.

On this episode:
[1:47] Martyn’s background and what led to the work he does now.
[5:05] What influenced Martyn to start his newest business, Noobru.
[10:59] The kind of business he was looking to build at the time.
[13:59] Why and how Martyn eventually landed on the concept of Noobru.
[21:49] The best format for supplements (tablets, capsules, liquid).
[23:04] About Martyn’s podcast, Smarter Destiny, and media publication.
[24:32] Why Martyn believes that charity is an important part of a business model.
[26:42] What it means to make the charity component quantifiable.
[29:50] Why Noobru products come with a cost.
[32:01] How can having a charitable component boost your business?
[36:08] Why the effects of making money are diminishing.
[37:26] Tips on successfully creating a board of advisors.
[41:20] How this board of advisors has lent itself to building brand legitimacy.
[42:18] How to decide what amount of compensation should be given to the advisors.
[44:15] Where to find Martyn’s free book “1% Secret.”
[45:26] Where to find Martyn to connect with him.
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
47 min
April 28, 2021Awful Management Mistakes That Costed Us At Least $150K & What They Taught Us
There are a few books I’ve read that are related to what we’re talking about today, including “Dichotomy of Leadership” and “Extreme Ownership”. This episode is all about sharing what I learned from these books, and what exactly happened that led to a major mistake. Plus, I’ll be sharing what we’re doing differently at AdKings now as a result.

On this episode:
Why you need to communicate goals to all stakeholders.
Monitor progress with clients, but don’t elaborate on execution.
What a leader needs to do, good or bad.
Why empowerment and trust are important in team relationships.
Two things effective leaders always do.
What happens to a team when a leader micromanages them?
Negative results from a team leader being too hands-off.
How you can inspire your team to make their own decisions.
How and why we lost two clients in 2020.
What happened with the team member involved with these two lost accounts.
What we do differently with our clients now.
The process we have in place to focus on profitability and keep the clients happy.
Why you should read “Dichotomy of Leadership” and “Extreme Ownership”.
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
13 min
April 26, 2021Story of How I Burned my First Successful eCom Business to the Ground in 2-Years
In this episode, I’m sharing a personal story about how I built my first successful eCom business. This business quickly became one of the biggest businesses in its category, but that all went away within two years. Let me explain the situation to you so that you can avoid anything like this happening to your own eCommerce business.

On this episode:
The value of the lessons I learned through this experience.
A little bit about my past experience in school and university.
What I had when I started my first business.
What the first eCommerce business that I started was.
Where I invested my time in this first business.
When I got my first sale and how it felt.
How long this business took to become one of the biggest in its category.
What happened when the business gained traction and started getting results?
The main lesson that I learned during this time.
Why I decided to start another business, and what happened with it.
The vicious cycle that kept my new business from growing.
What happened with the first business I started while my focus was elsewhere?
Why I finally understood the value of focus at AdKings.
Our goal at AdKings this year.
Where I see my place in AdKings in the future and why.
Why education in the eCommerce space is even more important.
The two key lessons to take away from this episode.
Tips on building a business that is resistant to trends.
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
14 min
April 23, 202120/80'ing Productivity: Biohacking, Optimizing Workouts & Supplements That Actually Work
Kilian Markert is here for this episode. He is a go-to high-performance coach who helps business owners scale to new heights without neglecting themselves, their health, and their performance.
Kilian loves supporting business owners with their continued success while ensuring at the same time they don’t get burnt out. If you’re interested in wellness and biohacking, you’ll get a lot from this discussion. He talks about performance, injuries, dieting, and also shares his favorite supplements.
On this episode:
[1:12] Kilian introduces himself and what he does.
[3:08] The concept of anti-productivity and how it can affect you.
[3:50] What Kilian believes performance encompasses.
[5:26] Why does Kilian think that restrictive diets don’t work?
[5:54] How he advises his clients to eat.
[8:20] Common nutritional deficiencies and how to combat them.
[8:50] Why Kilian recommends using the Cronometer app.
[10:59] Why should you check your vitamin D level?
[11:56] How Kilian feels about supplements and which ones he usually recommends.
[15:52] What he thinks about ashwagandha and how he typically takes it.
[17:11] The supplements Kilian recommends for supporting the nervous system.
[18:06] The argument Kilian has against multivitamins.
[21:28] How you can achieve your goals in the gym, depending on what those goals are.
[25:18] What Kilian thinks about steroids and testosterone replacement therapy.
[29:03] The tools that Kilian recommends for those interested in biohacking.
[34:42] The downside of foam rolling.
[36:57] Kilian’s personal struggle with injury.
[37:47] How a healthy posture is underrated and why it matters.
[39:32] Where to learn more about Kilian and how to connect with his community.
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
41 min
April 21, 2021Our Biggest Failure of 2020 : Hiring the Right Fit, Lessons, Challenges & Insights
There was a time last year when we failed in hiring the most important person for our organization. It’s a difficult topic to discuss. However, we think reflecting on this will not only help our team become stronger, but also help others listening. We can all learn how to improve our hiring processes as to not make this same mistake again.

On this episode:
The role that was supposed to be fulfilled and when.
Why we were hiring for this role at that time.
How the potential candidates didn’t work out.
COVID-19’s influence on the hiring process last year.
When hiring for this position resumed for a second time, and why this also failed.
What kind of experience we had using headhunters.
Resuming the hiring process for a third time and the challenges that came with this.
What does the hiring process look like?
What could have been done differently to make the whole process easier.
Why it’s important to define the needs for this role across teams.
Why awareness is key to improvement in general.
What can we take away from this experience and apply to hiring in the future?
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
13 min
April 19, 2021How to Grow Your eCom Business Together With Your Audience & Why Should You?
Why should you even grow your business with your audience? If you get to a place in your business where you feel like growth is stuck, keep in mind that the situation may not be as it seems. There is a way that you can tap into your audience to get some direction and perspective, and also to support your continued growth.

On this episode:
A personal story about this exact situation from about a year ago.
How it seems group membership has changed in Facebook over the past few years.
Why it’s tempting to come up with new ideas to better your position in the future.
What happens when you get swept up in your own perspective?
What we learned from connecting and discussing perspectives with our community.
The importance of collecting feedback and how it can help your business.
What can you do when you feel lost in your business direction?
Why personal discussions are better than forms or questionnaires.
Where to connect with our community and share your thoughts.
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
9 min

About "Built to Scale" eCommerce Show

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A few years ago we were broke university students. Living in a place of Eastern Europe nobody knows - Lithuania.

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About "Built to Scale" eCommerce Show