"Built to Scale" eCommerce Show

By Darius Kunca & Justin GeceviciusBusiness Entrepreneurship Marketing Management

"Built to Scale" eCommerce Show episodes

August 02, 2021AdKing’s DTC Brand: Our Approach To Build a 9-Figure eCom Brand in the Next 5 Years
We’re starting our own DTC brand, and we have set a very ambitious goal for it. In business and life, you’ve got to get out of your comfort zone, and creating this brand is going to accomplish that. The way we’re approaching this goes against the grain compared to other popular brands, so listen in to find out why we chose this path.

On this episode:
Why very few businesses make it to 5 figures.
What the inspiration was to set such an ambitious goal for this new brand.
A lesson learned about why it’s better to take action and fail than not take action at all.
The decision to make the goals of the DTC brand public.
Reasons why Darius believes that if he can do this, anyone can.
Why you must fail multiple times to get where you want to go.
Identifying problems in the market that aren’t perfectly solved yet.
The importance of collecting feedback from your customers.
Going to the market the opposite way of most large ecommerce brands.
Other upcoming launches at AdKings.
What you need to have if you want to find success as a DTC brand.
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
11 min
June 21, 2021Business Partners: How To Make Sure You Grow (And Not Ruin) Your Business
Some partnerships can be beneficial, while others can be a complete catastrophe and ruin the momentum of a business. When the partnership is a right fit, it helps the business thrive. You have to choose wisely when determining a business partner, and hopefully the information in today’s episode will help you.

On this episode:
The biggest issue of having a bad business partner.
Who you should not create a business with and why.
What your business partner needs to cover for you.
Why the business partners behind AdKings Agency work together so well.
Why so many business partnerships fail.
What do you need to talk about with your potential business partners?
Why you may need to have a pre-planned exit strategy.
What having a partner or a few partners can help you with.
Advice for testing out how well a partnership could work before you commit.
The most difficult part of finding a partner.
What most business partners are looking for in a new venture.
How can you enter a business partnership in a prepared way?
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
11 min
June 14, 2021Story of A Wolf & A Bear: How Not To Mess Up Your Business
Today we’re sharing an unfortunate story about one of our clients. This story is really about how the path to success is full of difficulty and hardships. Learn what one of our clients did during their hardship, what happened as a result, and what they should have done differently.
On this episode:
How one of our clients is facing hardships right now.
The first lesson this client encountered when they hit the first level of revenue.
The result when you don’t continue to introduce new products in your business.
What happened to their ROAS (return on ad spend).
The client’s reaction to this hardship and what happened to them as a result.
What happened to the business scale and ROAS afterwards?
The lesson the audience should take from this example.
Why it’s important to test instead of signing a long-term contract with an agency.
The number-one lesson you need to learn from businesses that are failing.
The kind of growth that happened last year in the eCommerce field.
What competitors in the eCommerce space are innovating right now?

---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
8 min
June 07, 2021Scaling Your eCom Brand Globally: Countries to Consider, How To Position Yourself & Localizing
If you are only selling in the US right now, you may want to think about scaling your business to other countries. A lot of considerations should be made first, including the best way to approach scaling in a different country. It’s not easy to understand other markets, but you’ll learn some tips that can help you in this episode.
On this episode:
Why you should consider scaling your eCommerce brand internationally.
How CPMs have changed in countries outside the US.
The most important thing to understand about scaling internationally.
Economic microshifts to expect in the near future.
Why you should expect the best but prepare for the worst.
Countries to consider when expanding internationally.
What to know about expanding into Europe specifically, and what you’ll need.
What markets have the most potential right now?
Why you should create a unique domain for each specific country.
The benefit of using localized versus non-localized ads.
The importance of not forgetting local payment providers.
Countries that have potential and problems to expand in their space.
What to do if your target audience is sensitive about price.
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
14 min
June 04, 2021Failing To Meet Revenue Targets? Ignoring These 3 Areas Can Prevent Your eCom Business From Scaling
Why do some eCommerce brands start regressing three to nine months after finding stability? We’ve seen this time and time again with businesses - they’re fine for a few months after a scale up, and suddenly, the next month, they start to regress. Today we’ll talk about what is causing this to happen, how to avoid it, and what you can do to overcome it.
On this episode:
Why a regression can sometimes be part of the process.
What can you do to avoid regression?
The psychological reaction when you scale successfully.
Why you shouldn’t let the market evolve above you.
Why developing products should be a priority in your business.
The rate at which you should be introducing new products.
The process you should have in place when introducing a new product.
Three key areas of eCommerce growth.
The role that testing plays when introducing a new product.
The main thing you need to start doing now to keep your business from regressing.
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
9 min
May 31, 2021Branding Ads vs Performance Ads: How To Avoid This Common Mistake eCom Owners Make
What are the differences between branding ads and performance-focused social media ads? We’ll analyze this based on recent personal experiences and revelations, but it also does tie into the work we’ve done with our clients. Listen to learn more about which ad tends to be more effective and why.

On this episode:
What it was like watching a TV ad when you haven’t seen one in a long time.
What are branding ads missing compared to social media ads?
One of the biggest pitfalls eCommerce business owners fall into.
Why branding ad strategy doesn’t always transfer over to social media the same way.
The goal of performance marketing.
Why you need to have an emotional hook in your social media ads.
The types of ads that tend to do better overall.
How we know performance-based ads are more effective than branding ads.
How ads tie into the shelf space you get inside a store.
Why some brands are rethinking their ad strategy.
Where you may have the advantage over bigger brands and how to use that in your ads.
When branding ads make the most sense to focus on.
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
8 min
May 28, 2021Dealing With The Inevitable: Copycat Businesses, Lawyering Up & Turning Your Brand Into A Community
As a growing business, copycats can be a big problem, especially once you start hitting eight figures a year. We’re seeing 2-3 copycats for new businesses every week. It’s kind of crazy to think that a company can come in and steal all of the hard work you put into your marketing right out from under you.
On this episode:
What happened when our own business was copied.
The importance of having a community in dealing with copycats.
The first step in dealing with copycats.
Three main things you can do when you notice a copycat of your business.
The solutions available to you if the copycat is on Shopify.
Reactive actions and preventive actions against copycats.
How can you stay a step ahead of your competitors?
How to make your business more difficult to duplicate.
What can you ramp up to deter copycats?
Where copycats make their biggest mistake.
How having a brand purpose and mission beats copycats every time.
How building trust and being irreplaceable can protect you.

---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
11 min
May 24, 2021How to Target a Broader Audience & Scale Your Ad Spend Without Developing a New Product
The strategy we’re sharing today might be the biggest finding we’ve made this year for our clients. If your business is focused on increasing paid acquisition sales, you’ll find out exactly how to do it effectively in this episode.

On this episode:
What happened when we were looking for new ideas last month to boost sales.
What is bundle scaling and how can it be done?
The simple approach you can take towards bundling.
How small tweaks help you focus your bundles to specific audiences.
What early data says about bundling scaling for paid acquisition scales.
Generic approaches to bundling and how you can take it a step further.
What are the benefits of bundling for different audiences?
Why you don’t need to overcomplicate the product side of creating bundles.
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
7 min
May 17, 2021How to Align a Remote Team To Reach Next Level Performance Using OKRs
A lot of today’s topic breaks down to OKRs (objectives and key results), and how you can utilize this goal-setting framework in your business. This is not only useful for managing activities in your business, but can also translate into your personal life. In this episode, you’ll learn about OKRs in detail, from what they are to how to implement them. Plus, we’ll be sharing some examples as well as what not to do when creating your OKRs.

On this episode:
A background on the team at AdKings Agency, and how the team has grown.
Goals of the agency last year versus now.
What they implement but sometimes fail to follow through on.
What you must do to set your team up for success.
The best way to go about goal setting with a team.
What the OKR framework is and what it’s intended to do.
How many key results should you aim to have?
The difference between key results and tasks.
The benefits of OKRs and how they help improve collaborations between teams.
How OKRs support bold and challenging (stretch) goals.
Examples of good objectives and key results.
Common mistakes that are made when setting key results.
The difference between KPIs and OKRs.
The process by which you should use to go about creating company OKRs.
When to check in on your results.
What to do at the end of a cycle and the easiest way to do it.
A few guiding activities for checking in.
How long you can expect it to take to get the hang of this process.
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
22 min
May 12, 2021Future Trends of eCom: How to Predict the Next Leap For Your eCom Business & Stay Relevant
We are diving into a topic most listeners might find relatively scary to think about. If you’re curious about how eCommerce may be evolving and you want to stay ahead of the game by knowing how to adapt your business, the information shared today is going to have great value for you. Let’s talk about the macro-trends and micro-trends coming in the eCommerce space.

On this episode:
What kind of trends you should focus on right now.
The trend Amazon started on and how it has changed.
Major trends in eCommerce a few years ago versus today.
Ways to categorize trend phases in order to analyze them.
What a trend saturation phase typically looks like.
Why it’s more difficult to be successful in eCommerce now.
The phase that eCommerce is entering.
The golden phase of trends and when this phase takes place.
Examples of oversaturated trends in various industries.
The best way to conduct market research to identify trends.
Why it’s important to think ahead and anticipate trends in eCommerce.
Two strategies to prevent your business from becoming irrelevant.
Trends to look for if you’re starting a business now.
The main takeaways you should get from this episode.
---
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
---
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
14 min

About "Built to Scale" eCommerce Show

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A few years ago we were broke university students. Living in a place of Eastern Europe nobody knows - Lithuania.

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"Built to Scale" eCommerce Show

"Built to Scale" eCommerce Show episodes

About "Built to Scale" eCommerce Show