Attention is quickly becoming the most valuable resource in the world, second only to time. As large companies spend billions each year on buying our attention, us smaller fish must be creative in finding authentic ways to cut through the noise. One path forward is to make your offering as foolproof, honest, and memorable as possible. In turn, you're more likely to be rewarded with mass adoption of your product, service, or brand. Join me as I share what not to do (from my own growing pains), how digestible your content should be, and three (3) bulletproof points on how to make your make whatever your doing more foolproof.
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