198. Learn how natural brands are adapting to the Economic Challenges, focusing on innovative strategies to thrive and engage consumers effectively. A study of CPG manufacturers revealed high confidence in adapting to market changes. Despite supply chain challenges, cash flow issues, and employee retention concerns, the outlook for the next six months is positive, with most companies projecting increased sales.

Today's Free Downloadable Guide: Trade Marketing Optimization Checklist. Tired of throwing money away? This checklist outlines key steps to optimize trade marketing promotions. It emphasizes the importance of planning and forecasting, managing deductions, laser targeting your ideal shoppers, aligning with retailer objectives, and utilizing data-driven strategies. The checklist highlights the importance of flawless execution, monitoring promotions, and winning at retail - to give you a sustainable competitive edge.Get instant access on the show webpage: RetailSolved.com/session198

197. Unlock the secrets to maximize the real value of your brand and significantly increase your sales and profits starting today. Eric Skay emphasizes the importance of understanding the end consumer and articulating their value to retailers. He highlights the significance of EBITDA margins, particularly in the current market and stresses the importance of focusing on the market basket and the value a brand brings to retailers. 

Today's Free Downloadable Guide: Retail Scorecard - Maximize Retail Execution. Exploit your competitions weaknesses by committing to this simple strategy that they overlook. Scorecards are the most powerful and underutilized project management and goal-setting tools that help brands achieve success by breaking down objectives into manageable chunks. Learn how to unlock their awesome power to gain a significant unfair competitive advantage. They’re what you need to succeed!Get instant access on the show webpage: RetailSolved.com/session197

196. Unlock the full potential of your leadership and brand by leveraging wisdom Empower your brand with effective strategies. Brad Barnhart, a sought-after advisor in the industry, emphasizes the importance of unlocking leadership and brand potential for current and future success. He highlights the significance of creating healthy, sustainable companies and brands that thrive both externally and internally foster a culture of growth and innovation. 

Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It’s your growth engine and the largest item on your P&L. Trade marketing is crucial for brand growth, but 70% of trade spending is wasted or ineffective. Learn the essential strategies and tactics to save money and boost profits.Get instant access on the show webpage: RetailSolved.com/session196

195. Discover The Importance Of Knowing What Your Customer REALLY Want for effective branding strategies and business growth. Mike Berland with Decode_M discusses the importance of knowing your ideal customer and how to effectively promote your brand. 

Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It’s your growth engine and the largest item on your P&L. Trade marketing is crucial for brand growth, but 70% of trade spending is wasted or ineffective. Learn the essential strategies and tactics to save money and boost profits.Get instant access on the show webpage: RetailSolved.com/session195

194. Unlock the potential of your brand with 8 proven strategies to maximize trade marketing ROI and boost brand awareness. This week’s podcast features a recording of a webinar that digs into the tactics you need to know. The goal is to help brands manage budgets, identify target customers, and avoid wasteful trade spending. The Trade Promotion ROI Calculator, is available to help measure promotion effectiveness.

Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It’s your growth engine and the largest item on your P&L. Trade marketing is crucial for brand growth, but 70% of trade spending is wasted or ineffective. Learn the essential strategies and tactics to save money and boost profits.Get instant access on the show webpage: RetailSolved.com/session194

193. Explore how your brand is a reflection of your community and learn strategies to empower your business enhancing visibility. The strength of a brand is tied to the community it attracts, which can help sell the brand and provide support. This podcast episode features Alex, who is building a community and will share his insights.

Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers. Maximizing your trade marketing can pour rocket fuel on your launch.Get instant access on the show webpage: RetailSolved.com/session193

192. Explore how brand success begins with clarity not confusion Discover insights to empower your brand and elevate your strategy. Kim emphasizes the value of connecting agriculture, food, and health to educate consumers about the origin of their food and its impact on their well-being  combining category management expertise with health professional insights to better understand consumer needs and preferences.

Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It’s your growth engine and the largest item on your P&L. Trade marketing is crucial for brand growth, but 70% of trade spending is wasted or ineffective. Learn the essential strategies and tactics to save money and boost profits.Get instant access on the show webpage: RetailSolved.com/session192

191 Explore how the economy is changing retail and discover strategies to remain relevant to shoppers in today's market. The retail landscape has changed, highlighting the fragility of the supply chain and the need for brands to step up their game. Natural brands should focus on understanding their core customers, communicating their value proposition, and supporting retailers to gain a competitive advantage.

Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers. Maximizing your trade marketing can pour rocket fuel on your launch.Get instant access on the show webpage: RetailSolved.com/session191

190. Unlock growth strategies with promotion analysis to maximize your trade marketing ROI and eliminate wasted promotional spending. Trade marketing involves more than just tools; it requires experience and expertise to maximize promotional dollars. Learn what promotional tactics drive the biggest ROI and leverage it at retail. Become a trade marketing expert to gain a significant competitive advantage.

Today's Free Downloadable Guide: Retail Scorecard - Maximize Retail Execution. Exploit your competitions weaknesses by committing to this simple strategy that they overlook. Scorecards are the most powerful and underutilized project management and goal-setting tools that help brands achieve success by breaking down objectives into manageable chunks. Learn how to unlock their awesome power to gain a significant unfair competitive advantage. They’re what you need to succeed!Get instant access on the show webpage: RetailSolved.com/session190

189. Learn how to get your brand discovered by retailers and successfully onto their shelves with expert strategies and insights. ECRM facilitates connections between retailers and suppliers through category-specific programs, both in-person and virtual. RangeMe, an online product sourcing platform, enables retailers to discover new products and suppliers to submit their offerings.

Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It’s your growth engine and the largest item on your P&L. Trade marketing is crucial for brand growth, but 70% of trade spending is wasted or ineffective. Learn the essential strategies and tactics to save money and boost profits.Get instant access on the show webpage: RetailSolved.com/session189