Business Anchors

In this episode, Dan & Lloyd discuss the morning routines that have changed their lives. From avoiding the news, to hanging out in a sauna with middle-aged men. This episode really does have it all. If you're looking for small, practical changes you can make to your morning routine that will make you happier, this is a must-listen. Prepare to belly laugh at some of the morning routines Lloyd has tested (wait until you hear about the kissing).

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In this episode we explore how to optimise your LinkedIn profile by drawing parallels with online dating. We emphasise the three core pillars of LinkedIn success: profile, content, and engagement, stressing the importance of profile optimisation akin to setting up a Tinder account, from high-quality photos to compelling header images.

Whether you're a LinkedIn novice or pro, listen to the full episode (Episode 54 - Fast Track Your Growth: How To Build Your Personal Brand On LinkedIn) to find out how to revamp your profile and make meaningful connections in the professional world. 

In this episode, Dan and Lloyd share the 'business networking' secrets that have helped grow their video & social media marketing agency, Knowlton, to new heights.  From dreading eye-roll-worthy networking breakfasts, to reveling in the world's most exhilarating 'business' events in Ibiza.  It's been a rollercoaster. Strap in & learn how Dan & Lloyd 'cracked the code' of business networking that doesn't make you want to claw your eyes out (and helps you grow your business & attract opportunities).

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Join Dan & Lloyd on the Business Anchors podcast as they explore the surprising truth about alcohol. In a candid conversation, they reveal how even those who believe they have a handle on their drinking habits may be more addicted than they think. Discover the inner struggles and justifications that keep people reaching for that drink, and how recognising addiction can lead to a healthier perspective.

Listen to the full episode (Episode 115: Having Breaks From Alcohol Can Change Your Life (An Honest Review)) to hear a thought-provoking discussion that might just make you rethink that next round. Cheers to self-discovery! 

In this episode, we explore the HUGE opportunity to integrate nostalgia into your marketing. We open the bonnet on our recent campaign to relaunch Sunny D & uncover how nostalgia boosts product appeal, drives emotional connection & enhances brand loyalty. Understanding your audience's age and cultural references is crucial in avoiding missing the mark. AI tools like ChatGPT can aid in creating nostalgic content, increasing engagement and content visibility. Discover how nostalgia can transform your marketing strategy!

Discover the secret sauce behind Knowlton's marketing success.

Join Dan & Lloyd as they delve into the world of marketing campaigns that people actually enjoy consuming. Learn how they've flipped the traditional advertising approach by prioritising what consumers want to watch over pushing products.

Listen to the full episode to hear more about the secret sauce behind Knowlton's marketing success 'Episode 043 – How We Produce World-Dominating Marketing Campaigns For Global Brands'. 

Join us this week as Dan & Lloyd share how we bagged £125K in new business last month! From the art of 'qualifying out' prospects with strategies borrowed from top sales books like MEDDICC by Andy Whyte and GAP SELLING by Keenan, to the surprising realisation that customer perception can sometimes matter more than actual results. We spill the beans on our own missteps and successes and highlight why ongoing, genuine relationship-building can be the golden key to unlocking major deals.

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If you're looking to discover creative new content ideas, this tip is for you! Dan & Lloyd share a clever tip to use TikTok to help come up with ideas that have proven to generate millions of views. To hear more about how you could stay on top of the latest trends and have success on TikTok listen to the full episode 'E98 How To Create 100+ TikTok Ideas In 15 Minutes'. 

Full episode: https://knowltonmarketing.co.uk/tiktok-ideas/

In today's episode, we're uncovering the secrets behind the behaviours of top-performing marketers. Ever wondered why some marketers get 10 times better results than others with the same amount of time and money? Lloyd and Dan reveal the five key behaviours that set the best apart from the rest: Efficient Communication, Clarity in Objectives, Empathy for the Target Market, Trust in the Team, and Embracing Managed Risk. Tune in for personal stories, expert tips, and actionable advice to transform your marketing game and enjoy outstanding results!

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In today's episode, we're diving deep into the art of working smarter, not harder. Ever found yourself drowning in tasks, wishing there was a better way? Lloyd and Dan are here to share their personal journeys from chaos to streamlined efficiency. From the old-school magic of email rules and templates to the modern wonders of tools like Calendly, Loom, Zapier, and Notion. Plus, a game-changing bonus tool that will revolutionise your Zoom calls. Tune in for a treasure trove of actionable tips to supercharge your productivity and reclaim your time!

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