In this episode of Business as UNusual, host Aicila welcomes Kate Larking, a book marketing specialist, to discuss innovative strategies for indie authors and publishers. Kate shares invaluable insights on aligning marketing efforts with personal values, overcoming industry challenges, and the importance of authenticity in book promotion.

Topics discussed in this episode:

• Kate Larking's Background and Book Marketing Expertise [00:00:24]
• Surprising Facts About the Current Publishing Landscape [00:02:15]
• The Myth of One-Size-Fits-All Marketing [00:04:24]
• Case Study: Marketing Strategies for Unique Books [00:07:55]
• Personalized Marketing Approaches and Client Examples [00:10:14]
• Valuable Advice for Young Entrepreneurs [00:17:19]
• Kate’s Current Business Excitements and Future Plans [00:21:53]

Resources mentioned in this episode:

• Kate Larking’s Website: [katelarking.com]
• Kate Larking on Reedsy

📚 Discover more about Kate Larking’s book marketing services at [katelarking.com].

✍️ New authors, get personalized marketing advice directly from Kate Larking on [Reedsy: Reedsy].

🤝 Connect with industry experts and learn effective strategies for your indie books!

Episode transcript:

The full transcript of this conversation is available at [bicurean.com/bautranscripts3].

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, [BiCurean.com].

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Business as UNusual, host Aicila explores the often-overlooked assets that can significantly impact your business beyond just time and money. She offers insights on how to identify and leverage hidden resources such as relationships, inspiration, and creativity to enhance your business operations and personal well-being.

• The importance of recognizing inspiration as a resource [00:01:25]
• Utilizing nature and breaks to boost creative problem-solving [00:02:30]
• Expanding the resource spectrum beyond time and money [00:04:19]
• Replenishing relationships and the value of mutual support [00:05:13]
• Feeding creativity and reducing distractions for innovation [00:06:48]
• Identifying hidden assets in your core offerings [00:10:40]
• Tips for creating your personal resource map [00:12:35]

✍️ Take 10 minutes to list your hidden assets and reflect on how you can leverage them this week.

💭 Visit Aicila's website to use the resource calculator and explore other tools for maximizing your business potential.

📧 Email Aicila with your questions about identifying and utilizing energetic resources in your business.

Episode transcript:

The full transcript of this conversation is available at bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com.

Hosted on Acast. See acast.com/privacy for more information.

Join us in this episode of Business as UNusual, where Aicila chats with Jessica Adams, founder of Discover Yellow. Discover how rest and reflection can lead to both personal and professional success. Learn practical strategies to enhance self-awareness and integrate self-care into your busy life.

• The importance of self-awareness in personal and professional growth [00:00:50]
• Practical strategies for creating margin and refueling during the day [00:02:40]
• Tips for recognizing and managing burnout [00:07:00]
• The power of intentional rest for meaningful work [00:10:50]
• Advice Jessica Adams would give her 18-year-old self [00:11:43]
• Exciting upcoming projects and collaborations from Discover Yellow [00:16:12]

Follow Discover Yellow on Instagram: Discover.yellow [00:19:07]

🌟 "Ready to boost your self-awareness and find more space in your life? Visit Discover Yellow and explore their transformative workshops and retreats!

Episode transcript:

The full transcript of this conversation is available at bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com.

Hosted on Acast. See acast.com/privacy for more information.

In this invigorating kickoff to Season 4 of Business as UNusual, host Aicila interviews content marketing maven Victoria Carrington-Chávez. They discuss the transformative power of failures, storytelling in content marketing, and the importance of authenticity. Tune in to hear Victoria's inspiring journey from being fired to becoming a TEDx speaker and successful entrepreneur.

• From Fired to Inspired: Victoria's Story [00:00:57]
• Failures as Foundation: Turning Setbacks into Stepping Stones [00:01:40]
• The Power of Cringe Content in Content Creation [00:06:56]
• Strategies for Authentic and Impactful Content Marketing [00:12:06]
• Nurturing Creativity: The Role of Rest and Reflection [00:17:48]
• Exciting Upcoming Project: Content and Curls [00:18:22]
• Connecting with Victoria: Resources and Social Media [00:19:36]

🗣️Join the conversation! Share your own stories of failure and success on our social media channels and tag @bicurean Let's inspire each other!

Episode transcript:

The full transcript of this conversation is available at bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com. 

Hosted on Acast. See acast.com/privacy for more information.

Planning and Prioritizing Actions for a Successful 2025

In the final week of setting intentions for 2025, the podcast focuses on planning and prioritizing actions. It emphasizes the importance of reviewing goals, energy, and making realistic plans. The episode provides practical examples on identifying priorities and tactics, discusses automation and hiring strategies, and highlights the need to anticipate challenges. The host concludes the season with encouragement for business owners to prepare thoughtfully for the new year.

00:00 Introduction to Week Three: Setting Intentions for 2025

00:08 Planning and Prioritizing Actions

00:57 Guiding Questions and Examples

01:20 Identifying Strengths, Gaps, and Necessary Actions

01:41 Making Room for Priorities

02:00 Case Study: Increasing Revenue

03:16 Considerations for Hiring and Automation

06:00 Evaluating Tools and Anticipating Challenges

07:52 Final Thoughts and Looking Ahead to 2025

Episode transcript:

The full transcript of this conversation is available at bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com. 

Hosted on Acast. See acast.com/privacy for more information.

Aicila hosts and produces Business as UNusual to learn from CEOs, Entrepreneurs, Artists, and more what motivated them to forge the path they are on and how they are innovating in their area of influence.

Analyzing Resources and Improving Systems In this episode of Business as Unusual, host Aicila discusses the importance of understanding and analyzing various resources to set effective intentions for the coming year. Key topics include the significance of reviewing past data, recognizing hidden resources such as social capital and motivation, balancing tasks to avoid burnout, and evaluating workflows and tools for better efficiency. The episode highlights the value of reflecting on past efforts to make informed decisions and setting up systems that align with natural rhythms for sustainable success.

00:00 Introduction to Setting Intentions for Next Year

00:49 Reviewing Resources Beyond Money and Time

01:29 The Importance of Connection and Social Capital

02:54 Balancing Motivation and Catalyst Energy

03:43 Utilizing Data to Inform Future Decisions

06:17 Analyzing Systems, Processes, and Tools

08:19 Personalizing Your Workflow for Success

10:14 Reflecting to Redirect: Year-End Review

11:25 Conclusion and Next Steps

Episode transcript:

The full transcript of this conversation is available at bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com. 

#entrepreneurs #podcast #women #leadership #BiCurean #BAU #businessasunusual

Hosted on Acast. See acast.com/privacy for more information.

Maximizing Creative Resources: Avoiding Burnout and Boosting Fulfillment In this episode, Aicila discusses the importance of measuring and optimizing personal resources such as creativity, motivation, and energy for creative entrepreneurs. Traditional business metrics often overlook these subjective elements, leading to potential burnout.

Aicila explains the significance of integrating these personal resources into business planning and introduces a free downloadable worksheet designed to help entrepreneurs assess their use of these resources.

Aicila also explores practical scenarios, like handling social media stress, and provides actionable steps to streamline and enhance overall business strategies. Reflecting on the past year and setting intentions for future planning are emphasized, along with the need to eliminate ineffective tools and focus on balanced project success.

https://www.bicurean.com/packages/ for free downloads

00:00 Introduction to Measuring Business Resources

01:15 The Importance of Tracking Personal Resources

01:52 Addressing Burnout and Work-Life Balance

02:35 Social Media Challenges and Solutions

04:23 Reflecting on Business Performance

07:21 End of Year Planning and Tools

08:25 Conclusion and Final Thoughts

Episode transcript:

The full transcript of this conversation is available at bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com. 

Hosted on Acast. See acast.com/privacy for more information.

In this engaging episode of Business as UNusual, host Aicila sits down with Liz Sweigart, a true renaissance woman. Liz discusses her diverse career path, multidisciplinary interests, and her current work in emerging technology and human-computer interaction. They explore the importance of nuanced decision-making in technology, overcoming fixed mindsets, and the philosophy of abundance in professional life.

Aicila hosts and produces Business as UNusual to learn from CEOs, Entrepreneurs, Artists, and more what motivated them to forge the path they are on and how they are innovating in their area of influence.

Topics discussed in this episode:

• Liz Sweigart's Rich Background and Career Journey [00:01:45]
• The Role of Heuristics and Decision-Making in Technology [00:06:30]
• Human Problems and Technological Solutions [00:12:20]
• The Philosophy of Abundance and Collaboration [00:18:15]
• Personal Insights and Professional Advice from Liz [00:24:05]
• The Joy of Supporting and Learning from Others [00:30:40]

Resources mentioned in this episode:

• Daniel Kahneman's "Thinking, Fast and Slow" [00:07:10]
• Liz Sweigart on LinkedIn [00:37:50]

1. 🚀 Adopt the mindset of abundance in your professional life! Start collaborating and growing opportunities for everyone.
2. 💡 Challenge your binary thinking! Listen to how Liz Sweigart uses nuanced decisions to balance tech and humanity.
3. 📅 Connect with Liz Sweigart on LinkedIn to explore more about her multidisciplinary work and innovative insights.

Episode transcript:

The full transcript of this conversation is available at bicurean.com/bautranscripts3

https://www.linkedin.com/in/lizsweigart/

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com. 

#entrepreneurs #podcast #women #leadership #BiCurean #BAU #businessasunusual #RenaissanceWoman #Innovation #TechMeetsHumanity #CommunityFirst #TechWisdom

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Business as UNusual, host Aicila sits down with Dallas-based lawyer Scott Reib, who has spent the last 28 years in the legal field. Scott discusses his innovative approach to providing affordable, high-quality legal services through subscription plans, targeting small business owners and entrepreneurs. Learn how Scott's unique vision and commitment to client relationships are breaking legal stereotypes and proving that you can make law accessible and friendly.

• The Birth of Shatterproof Solutions
• Why Subscription-Based Legal Services Work
• Scott's Passion for Helping Small Business Owners
• Changing the Legal Industry's Traditional Billing Model
• Ensuring Legal Resilience for Your Business
• 
  

• Shatterproof Entrepreneur Book
• Instagram: @thescottreib
• 
  

The full transcript of this conversation is available at bicurean.com/bautranscripts3

📚

• Check out Scott's Podcast and Book
• https://podcasts.apple.com/us/podcast/the-shatterproof-entrepreneur/id1728985231
• Head to our special page to get a preview of "Shatterproof Entrepreneur" and start building a legally resilient business today. -https://www.reiblaw.com/businessasunusual

📅

• Book Your Laser Legal Coaching Session!
• Schedule a session with Scott Reib to discuss your business story and get personalized legal advice.

🔗

• Follow Scott on Instagram
• for more insights and updates on how to protect and grow your business efficiently.

Tune in next week for more unconventional wisdom on Business as UNusual!

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com. 

#entrepreneurs #podcast #leadership #businessasunusual #shatterproof #BusinessInnovation #LegalServices 

Hosted on Acast. See acast.com/privacy for more information.

Aicila hosts and produces Business as UNusual to learn from CEOs, Entrepreneurs, Artists, and more what motivated them to forge the path they are on and how they are innovating in their area of expertise.

In this episode of Business as UNusual, host Aicila sits down with Brad Englert, an IT veteran and thought leader who has steered the wheels of major organizations like Accenture and the University of Texas at Austin. They delve into Brad's unique approach to leadership, the essence of symbiotic business relationships, and the indispensable value of mentorship. Tune in to uncover strategies for fostering meaningful connections and building a proactive organizational culture.

Topics Discussed in This Episode:

• Brad Englert's career journey and current projects [00:02:15]
• The concept of symbiotic business relationships [00:11:42]
• Critiquing traditional networking methods [00:18:07]
• Blending personal and professional relationships [00:25:33]
• Building a learning and practice culture [00:32:14]
• Mentorship: Experiences and impact [00:40:50]
• Transforming organizational culture at the University of Texas [00:48:29]
• Brad's inspiring trips to Australia [00:55:45]
• Balancing work and life in high-tech environments [01:02:12]
• Crisis preparedness and proactive communication strategies [01:09:56]
• 
  

Resources Mentioned in This Episode:

• Brad Englert's LinkedIn: https://www.linkedin.com/in/bradenglert/
• Brad Englert's Website: bradenglert.com
• Visit https://bradenglert.com/unusual/ for a free book sample and more information on his advisory services.

Episode transcript:

The full transcript of this conversation is available at bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com. 

#mentorship #podcast #businessculture #leadership #businessasunusual

Hosted on Acast. See acast.com/privacy for more information.