Business as UNusual

JB Glossinger has been publishing daily coaching episodes for 21 years — nearly 6,000 of them. Not because he had a gift for it. Because he created a system for consistency.

He was held back in third grade, labeled with special needs, bullied. He built Morning Coach because systems were the only thing that worked for someone who had to learn everything the hard way. That origin is exactly what makes him worth listening to.

This conversation covers what it actually takes to build sustainable momentum — and why most productivity advice misses the point entirely.

What We Got Into

The operating system problem. Most founders aren't lacking tools — they're drowning in them. JB's framework cuts through the noise with a simple cascade: mission (what you're doing over 12 months), vision (who you're becoming), values (what's non-negotiable), and then goals, projects, tasks — in that order.

Zone two as a business metaphor. JB qualified for the Boston Marathon at 56 by running 40 miles a week at a pace most people would call embarrassingly slow. 80–90% of elite training is zone two — low intensity, high consistency. His argument: most entrepreneurs are sprinting themselves into injury when the actual path to performance is steady and boring.

Why productivity advice fails founders. The problem isn't that you don't know what to do. It's that you're saying yes to too many things. A river without banks is a flood.If everything feels hard right now, that's not a discipline problem. That might be a energy drain.

The Ivy Lee method. One of the oldest and most validated systems in business history: write down six priorities, start with number one, don't move to number two until it's done. Carnegie paid $25,000 for this idea in the 1910s. JB has been teaching it ever since because it still works.

The difference between support and exploitation. Good coaching shortens your learning curve. Bad coaching sells you on the idea that someone else has the answer to a problem only you can solve. JB draws that line clearly.

Human connection as a business asset. In an AI-saturated market, lived experience and genuine community are becoming competitive advantages. JB is building toward that intentionally — meetups, a community platform, IRL experiences.

Practical Takeaway

Start here: tomorrow morning, write down the six most important things you need to do. Prioritize them. Work number one until it's done. That's it. JB argues this single habit, practiced consistently, puts you ahead of 90% of people on productivity.

About JB

JB Glossinger is the founder of Morning Coach, a life operating system for founders and high-performers. He holds an MBA and a PhD in metaphysics. He splits his time between the US and Colombia, has been podcasting since 2005, and his newest book — his first written without any financial motive — distills 21 years of system-building into practical daily practice.

🔗 https://www.morningcoach.com/unusual for Book Link and Free Planner pages.

Hosted on Acast. See acast.com/privacy for more information.

The personal development world has decided that "what could go wrong" is a pessimist's question. That the more evolved, more positive approach is to ask "what could go right."

I'd like to respectfully disagree with that entire premise.

Risk is unavoidable. But the desire to avoid thinking about risk? That's where things get costly — not just financially, but energetically. Circling an unexamined risk drains momentum without producing any forward motion. And the unlived risk — the leap you never took — has an energy price too. It just never resolves.

In this episode I'm making the case for looking directly at what could go wrong — not as an act of pessimism, but as the foundation for grounded confidence. I share a story from my time running a nonprofit center in Tacoma, where I put a month of my own salary on the line to prove a point — and what that experience actually taught me about the relationship between risk assessment and self-trust.

The goal isn't certainty that it will work. The goal is trusting yourself enough to handle it if it doesn't.

It's a lot easier to leap when you've mapped the landing.

In this episode:

• Why "what could go wrong" is one of the most underused tools in the solopreneur toolkit
• How fear of risk is often a momentum energy problem in disguise
• The real cost of the risk you never take
• A simple risk assessment framework that actually builds confidence
• The Tacoma story — and what it taught me about skin in the game

Energy prompts from this episode:

What risk are you currently circling instead of naming? What's it costing you to keep not deciding?

Name one risk you've been avoiding looking at directly. What's the most likely outcome if it happens — and what would you do?

What is a risk you're glad you took — regardless of how it turned out?

Want to know what's actually draining your momentum? The Energy Equation Snapshot is a free assessment that tells you which energy type is lowest right now — and what to do about it. → bicurean.com/energysnapshot

Find Aicila + BiCurean: bicurean.com Instagram LinkedIn YouTube

Listen + Subscribe: Apple Podcasts | Spotify | Amazon Music | bicurean.com/bau

Hosted on Acast. See acast.com/privacy for more information.

This episode of Business as UNusual features Radhika Dutt, entrepreneur, product leader, and author of "Radical Product Thinking: The New Mindset for Innovating Smarter." Host Aicila dives into Radhika's alternative approach to driving innovation in business, challenging the traditional gospel of goal and target setting. Instead, Radhika shares her frameworks for empowering teams to solve complex problems through experimentation, trust, and systematic puzzle solving. If you're looking for smarter ways to approach business strategy, leadership, or product development, this thought-provoking conversation will inspire you to reimagine how real change happens.

Topics discussed in this episode:

• Why traditional goal setting often fails in complex, modern business environments
• The origins and limitations of management by objectives, OKRs, and SMART goals
• How to build organizational trust and foster experimentation
• The puzzle-setting and puzzle-solving frameworks for solving business challenges
• How leaders can balance guidance, accountability, and team autonomy
• Personal lessons Radhika would share with her 18-year-old self
• The motivation and vision behind "Radical Product Thinking" and her upcoming book
• Practical ways to engineer meaningful change in any field, from startups to parenting

Resources mentioned in this episode:

• Radical Product Thinking by Radhika Dutt
• Radhika Dutt on LinkedIn

Rethink your business strategy—try Radhika’s puzzle-setting and OHLA frameworks in your next team meeting!

Share your puzzle-setting stories with Radhika on LinkedIn—you might even be featured in her next book!

Episode transcript:

The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Business as UNusual, host Aicila welcomes Wendy Guth and Krystal Eicher, co-founders of Serendipitous Rebel and creators of the Savor Mindset Retreat at Sea. Together, they dive deep into innovative strategies for combating entrepreneurial overwhelm, prioritizing alignment, and building sustainable businesses. Through their unique blend of strategic marketing and deep coaching, Wendy and Krystal share how women business owners can leave chaos behind to reconnect with what they truly want. This conversation offers fresh perspectives for anyone craving success outside the traditional mold.

Topics discussed in this episode:

• How to break out of overwhelm and indecision as a business owner
• The value of holistic resource planning and getting “real” about your runway
• Why magical thinking isn’t a business strategy—but a dose of healthy delusion sometimes helps
• Common pitfalls in online business advice and "guru" formulas
• The power of unplugging and masterminds at sea for deep breakthroughs
• Rethinking success and giving permission to define it on your own terms
• Building supportive communities for business growth
• Advice to their 18-year-old selves: Worthiness, balance, and joy
• How to get involved with Serendipitous Rebel retreats, coaching, and podcast

Resources mentioned in this episode:

• Serendipitous Rebel Podcast
• SerendipitousRebel.com
• @serendipitousrebel on Instagram
• Virgin Voyages (for Savor Mindset Retreat at Sea)

Ready to break out of your comfort zone? Explore the Savor Mindset Retreat at Sea with Serendipitous Rebel!

Join the Serendipitous Rebel community on Instagram for radical business wisdom and connection.

Listen to the Serendipitous Rebel Podcast for more rebel-minded insights and inspiration.

Episode transcript:

The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Business as UNusual, host Unknown talks with Neil Callanan, founder of Loose Grip and Grasp. Neil specializes in helping mission-driven companies show that activism isn't just inspiring—it sells. Learn how leaders tie values to measurable ROI and build profit models that benefit people and the planet. Discover practical strategies for measurement, storytelling, and aligning stakeholders to maximize real-world change.

Topics discussed in this episode:

• How to measure values in mission-driven organizations
• The difference between quantitative and qualitative impact
• Choosing the right metrics for purpose and profit
• The power of stakeholder workshops for alignment
• Moving beyond vanity metrics to true success
• Real-world example: Building brand affinity in outdoor gear retail
• Why strategy and planning are overrated in today’s fast-paced world
• Advice for young professionals: execution beats ideas
• Launching Grasp: a new framework for measuring activism and values

Resources mentioned in this episode:

• Grasp framework and case studies: graspyourimpact.com
• Neil Callanan on LinkedIn: Neil Callanan
• Loose Grip agency: loosegrip.net

Explore Grasp and see how your impact stacks up – visit graspyourimpact.com

Connect with Neil Callanan on LinkedIn for insights into values-driven measurement

Take the next step: focus on just 2–3 metrics that truly reflect your mission

Episode transcript:

The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com.

Hosted on Acast. See acast.com/privacy for more information.

What happens when you blend Greek mythology, purpose-driven reinvention, and a refusal to accept business as usual? On this episode of Business as UNusual, host Aicila welcomes two-time TEDx speaker and executive coach Scott Mason to share disruptive ideas for modern leadership and personal development. Scott Mason draws on his experience as a senior executive and attorney who rebuilt his career from collapse, now helping high achievers break free from the internal myths that drain energy and block professional success. Whether you want to escape the trap of successful misery, realign your work and life, or learn why classic business wisdom might not serve you, this episode tackles it all.

Topics discussed in this episode:

• The “toxic myths” blocking professional breakthroughs
• How blending Greek mythology with leadership psychology fosters reinvention
• Real-life examples of myth-driven transformation
• Redefining work-life balance for elite success
• Aligning work with purpose and joy (and why retirement isn’t the goal)
• Advice for trusting yourself, even against the odds
• Scott Mason
• upcoming four-book “Myth A Leadership Epic” series

Resources mentioned in this episode:

• Scott Mason’s website: myfreedomrocks.com
• Scott Mason on LinkedIn

Ready to ditch old narratives? Discover your own myth and break through barriers with Scott Masonframeworks—connect at myfreedomrocks.com!

Stay tuned for “Myth A Leadership Epic”—sign up for updates and be the first to grab Scott Mason energizing new series!

Join our conversation! Share your myth-busting leadership story with us on LinkedIn.

Episode transcript:

The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com.

Hosted on Acast. See acast.com/privacy for more information.

How do you turn passion, purpose, and disruption into legacy-driven impact? In this episode of Business as UNusual, host Aicila welcomes Robert DeLaurentis, known as the “Peace Pilot,” Navy Gulf War veteran, author, and founder of the Citizen of the World for the World global peace movement. Robert DeLaurentis shares the secrets behind scaling a movement, leveraging business for good, and overcoming unimaginable challenges. Discover how he connects spirituality, aviation, and entrepreneurship to drive innovative change and foster peace.

Topics discussed in this episode:

• Redefining Success: From business profits to pursuing legacy and impact
• The Power of Teamwork: Building mission-driven teams and community
• Business for Good: Breaking the “business vs. good” myth and tripling business through applied spirituality
• Overcoming Obstacles: The role of persistence, faith, and no-excuses leadership
• Scaling a Global Movement: Completing polar circumnavigations and turning science into action
• Transformation and Joy: Why joy—not happiness—is the true measure of a life well-lived
• Authenticity in Business: Spiritual concepts that translate to real-world results
• Inspiring Future Leaders: Engaging young minds through aviation, technology, and hands-on experience

Resources mentioned in this episode:

• Peace Pilot Movie: Available on Amazon Prime, Apple TV, and Google TV PeacePilotTheMovie.com
• Robert DeLaurentis’s books including Flying Through Life, Zen Pilot, and The Little Plane That Could

Robert’s Website

• NASA Wafer-Scale Spacecraft Project
• UC Santa Barbara research on microfibers and global plastic pollution
• DeLaurentis International Airport and community programs for youth

🚀 Calls to Action:

• Watch Peace Pilot and experience Robert’s incredible journey: Find it on Amazon, Apple TV, or Google TV!
• Connect with Robert and join the mission for worldwide peace: Visit the Peace Pilot website or follow on socials.
• Rethink your approach! Incorporate purpose, spirituality, and authentic connection into your business for true impact.

Episode transcript:

The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com.

Hosted on Acast. See acast.com/privacy for more information.

Join Aicila and guest Sandhya Sudhaker, founder of Self at Work and host of the Working Your Way podcast, for a dynamic conversation about transforming workplaces through trauma-informed leadership and the power of the Enneagram. Discover innovative strategies to develop authentic teams, enhance belonging, and redefine what success means in business. Whether you’re a fast-paced leader or a curious professional, this episode shares actionable insights on team engagement, business growth, personality frameworks, and inclusive leadership.

Topics discussed in this episode:

• How the Enneagram unlocks deeper team dynamics and sustainable success
• Depersonalizing workplace differences to foster belonging and engagement
• Real-life stories of team transformation with trauma-informed practices
• Why popular tips like the compliment sandwich might backfire
• Defining authentic success: moving beyond revenue goals and burnout
• Sandhya Sudhaker
• “three Cs” for diagnosing and solving team challenges
• Ways to reimagine meeting structures for greater wisdom sharing
• Tips for leaders to thrive through rapid change, reorgs, and delegation

Resources mentioned in this episode:

• Self at Work: https://selfatwork.com
• Working Your Way Podcast: Available on YouTube and audio platforms
• Sandhya Sudhaker on LinkedIn https://www.linkedin.com/in/sandhya-sudhakar/

Listen to the Working Your Way podcast for real stories and Enneagram insights!

Empower your team—connect with Sandhya Sudhaker for custom leadership workshops.

Explore more tools for authentic success at Self at Work!

Episode transcript:

The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Business as UNusual, host Aicila sits down with ADHD and autism coach Neely Kimey to break down how neurodivergent business leaders are transforming traditional workspaces. Neely Kimey shares how self-trust, self-compassion, and brain-friendly systems are at the core of authentic and sustainable success. Tune in to discover how rejecting productivity myths, prioritizing joy, and designing supportive environments drive transformation for high-achieving, creative minds. Perfect for entrepreneurs and leaders who want to build a business by their own rules.

Topics discussed in this episode:

• Why self-trust matters more than productivity hacks for neurodivergent entrepreneurs
• The hidden costs of “cosplaying” as neurotypical in business
• How self-compassion unlocks authentic alignment and innovation
• Real-life coaching examples: From burnout to breakthroughs in work and relationships
• Ditching toxic business advice—why building your own path wins every time
• Redefining success: Ease, joy, and saying goodbye to the Sunday scaries
• The power of community, playfulness, and experimentation for business growth

Intentional Oversharing podcast by Neely Kimey

Prioritize ease and alignment in your business—define success on your terms!

Subscribe to Business as UNusual for more conversations challenging the status quo.

Ready for brain-friendly strategies? Follow Neely Kimey on LinkedIn or check out Weird and Wired Book Club to connect with fellow changemakers.

Episode transcript:

The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Business as UNusual, host Aicila sits down with Venezuelan-born entrepreneur Sebastian Hidalgo to explore innovative and ethical sales strategies that defy the “used car salesman” stereotype. Sebastian Hidalgo unveils his SWAT sales system, developed from hostage negotiation and psychological operations, and shares how his approach drives extraordinary results in competitive markets. Together, they discuss the impact of AI on sales, empowering technical founders, and redefining what it means to succeed in modern business. This episode is packed with actionable insights for entrepreneurs, consultants, and sales professionals seeking unconventional paths to success.

Topics discussed in this episode:

• How hostage negotiation tactics can ethically boost your sales
• Why effective sales is an act of service, not manipulation
• The SWAT sales system: Empathy, diagnosis, and trust-building over pressure tactics
• Navigating AI in sales—how staying human sets you apart
• Empowering non-sales founders to confidently charge what they’re worth
• Making the shift from “doing” to delegating as you grow your business
• Reframing business success and common advice that backfires

Connect with Sebastian Hidalgo on LinkedIn: https://www.linkedin.com/in/sebastian-dp-hidalgo/

Level up your sales game! Learn more about the SWAT sales system and how to close extraordinary deals—connect with Sebastian Hidalgo on LinkedIn.

Rethink your approach—embrace the art of ethical influence and put trust at the heart of your business.

Ready to transform your founder mindset? Listen to this episode and discover why separation between self-worth and pricing is key!

Episode transcript:

The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com.

Hosted on Acast. See acast.com/privacy for more information.