Welcome to this episode of Business Book Bites! Today, Karen Williams sits down with Julia Wood. With over 30 years’ experience working with or for the NHS, Julia is on a mission to help NHS professionals feel less frazzled, and she’s the author of the insightful new book, De-frazzle Your NHS Job. 

In this conversation, Julia Wood opens up about her personal journey—balancing a high-pressure role, caring for family, and ultimately finding a way to support her own well-being.   

She shares how her lived experience, combined with in-depth interviews with NHS staff, formed the backbone of her book. They discuss the importance of niching down, the power of gathering real stories, and how these lessons translate into practical support for anyone working within, or alongside, the NHS.  

Whether you’re curious about writing your own book, struggling with workplace overwhelm, or simply want to hear how honest, actionable advice can make a real difference, this episode is packed with inspiration, practical tips, and a behind-the-scenes look at turning experience into impact.   

** Upcoming Events **  

If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month.  You’ll get learning, ideas, and the chance to connect with other authors.  

We also run an annual writing retreat, and our next retreat in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!  

You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you with your book via www.librotas.com.   

Key Takeaways  

Real stories create real impact: Interviewing a diverse group of NHS staff added depth, relevance, and broad appeal to my book—don’t underestimate the power of community voices when sharing your message.  

Practical tools beat theory: Readers don’t just want to know ‘what’ to do, but ‘how.’ Short chapters, reflective exercises, and actionable templates make change actually stick.  

Niche down to level up: Focusing specifically on the NHS meant directly addressing specific challenges, leading to genuine engagement, opportunities, and a growing community of “cheerleaders.”  

Bio   Julia Wood is on a mission to help NHS staff feel less frazzled. She’s the author of De-frazzle Your NHS Job and regularly speaks at conferences, as well as delivering workshops and masterclasses on the topic. Julia has over 30 years’ experience working in or for the NHS.   Website: www.de-frazzle.co.uk   

Book link: https://www.amazon.co.uk/frazzle-Your-NHS-Job-minutes/dp/1919423702/   

Socials:     https://www.linkedin.com/in/juliawoodqi https://x.com/JuliaWoodQI https://www.facebook.com/Defrazzle   

Time stamped overview:  
00:00 Struggles of Overwork and Caregiving
03:12 NHS Lived Experience Strategies
06:31 Impact and Collaboration Under Pressure
10:44 Broad Questions, Honest Insights
16:17 Reframing Marketing as Serving
18:15 Book Gaining Enthusiastic Support
20:48 Motivation for Writing Books  

Keywords:    NHS staff well-being, stress management, burnout prevention, NHS staff shortages, high pressure work environments, time management, organization skills, work-life balance, quality improvement tools, change management techniques, team dynamics, working with challenging relationships, nhs staff resources, interviews with NHS staff, book testimonials, book beta readers, marketing for books, conference speaking, workshops for NHS staff, book launch strategies, business credibility, niche publishing, resources for NHS professionals

Ready to make real progress on your book? In this episode of Business Book Bites, Karen Williams and Sheryl Andrews dive deep into the concept of creating space to write – beyond just physically sitting down at your desk. They share insights from years of running writing retreats and coaching authors, exploring why just carving out time isn’t enough.  

From managing life’s distractions (like bathroom renovations!) and breaking away from daily triggers, to finding the environments and support systems that truly nurture creativity, this conversation is packed with practical wisdom.   

Karen and Sheryl talk about the transformative power of writing with others, processing emotions that surface through storytelling, and the vital importance of peer support, accountability, and kindness on your author journey.  

Whether you’re squeezing in writing before breakfast or dreaming of a week in sunny Spain, this episode will help you redefine how you think about making space for your book—and inspire you to commit, connect, and create your best work.  

** Upcoming Events **  

If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking event, the Coffee and Connect Café, held on the first Tuesday of each month except May when we take a break. You’ll get learning, ideas, and the chance to connect with other authors.  

You can find out more about all our upcoming events and programmes (including our writing retreats and Smart Author Momentum) at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com.   

Key insights  

Space isn’t just physical—it’s mental and emotional. It's not just about finding a quiet room or retreat (though those help!), but also about giving your brain permission to transition into writing mode and being mindful of the emotional journey that comes with authorship.  

Peer support is invaluable. Talking your ideas through with others (as in their Author Circle and Smart Author Momentum groups) helps clarify thoughts, unlock memories, and normalize the ups and downs. “Having another human being there...reduces the stress in the system because you feel less alone.”  

Growth happens in the messy middle. Writing a book isn't just a creative project; it’s a personal transformation. You’ll process emotions, revisit tough moments, and become more visible as you commit to your book – and peer support and retreats accelerate this growth.  

Bio – Karen Williams  

Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.   

With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.  

Website: https://librotas.com   

Socials:    https://www.facebook.com/librotas https://twitter.com/librotas https://www.linkedin.com/in/karenwilliamslibrotas/  https://www.instagram.com/karenwilliamslibrotas  https://www.youtube.com/@librotas   

Bio – Sheryl Andrews  

Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second.  

Website: https://stepbysteplistening.com   

Time-stamped overview:  
00:00 Challenges of Transitioning to Writing
04:27 Creating Space for Writing
06:31 Rest, Space, and Fresh Perspectives
11:46 The Power of Peer Support
13:32 Finding Voice Through Shared Space
16:44 Isolation Triggers Brain Survival State
20:41 Creating Focused Writing Spaces
24:12 The Author's Journey of Growth
27:27 The Journey to Writing Again
30:04 Finding Support to Write  

Keywords:    writing a book, writing retreats, author retreats, writing mode, peer support, writing groups, overcoming inner critic, book growth, author identity, clean space, clean language, body doubling, neurodiversity and writing, survival brain, safe space, writing tone of voice, feedback, group book coaching, author circle, publishing a book, safe space to write, writing support, author support, writing retreats Spain, smart author momentum

Welcome to another episode of Business Book Bites! Today, Karen Williams is joined by Christine Barnes, a global thought leader in organizational design and systems thinking, who has just launched her new book, Inclusionable.   

Christine shares her inspiring journey of returning to academia at 63 to pursue doctoral research on inclusive leadership, and how she transformed her rigorous dissertation into a practical, story-driven business book.    From overcoming the challenges of narrative writing to creating a global community around inclusion, Christine’s insights reveal how leaders can spark lasting change and engagement in the workplace.   

In this episode, you'll hear candid stories, key aha moments, and actionable tips for anyone thinking about writing their own business book—or leading with greater inclusion. Inclusionable isn’t just a book, but the beginning of a movement for more connected, effective teams worldwide.  

 ** Upcoming Events **  

If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month. You’ll get learning, ideas, and the chance to connect with other authors.  

We also run an annual writing retreat, and our next retreat in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!  

You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com.   

Key Takeaways  

Stories Create Connection: Real-life leadership stories from Christine’s research bring inclusion to life, making it relatable and actionable for readers. People learn best from peers – not just experts.  

From Dissertation to Narrative: Academic rigor is valuable, but translating it into a practical, engaging book means distilling evidence and embracing storytelling. Christine’s shift from tables and stats to narrative changed everything.

Inclusion Is Not Just DEI: "Inclusionable" focuses on inclusion as a tool for leaders to create better engagement and performance – not as part of a DEI checklist. It’s about practical strategies leaders can use every day.  


Bio  

Christine Barnes, EdD is a global thought leader on organization design, development and systems thinking. Her work of inspiring leaders and teams to solve complex business challenges effectively is at the intersection of her doctoral research on inclusionary practices of leaders, her years of executive coaching, and her passion for continuous improvement.  

Website: www.inclusionable.com   

Book link: www.inclusionable.com   

Socials: www.LinkedIn.com/in/christinebarnes   

Time stamped overview:  
00:00 From Dissertation to Impactful Book
05:05 Leadership Insights: Stories Over Data
09:13 Creating Community Through Connection
10:52 Impact of Shared Reflections
14:13 Inclusion as Leadership Strategy
18:29 Collaborative Publishing Process Insights
23:25 Start Small, Keep It Simple
26:17 Write, Edit, Move Forward  

Keywords:    organizational design, systems thinking, executive coaching, inclusive leadership, STEM organizations, inclusionary practices, inclusion biases, academic research, leadership development, narrative writing, qualitative research, quantitative research, evidence-based book, storytelling, business impact, book launch, creating a movement, community building, online connections, hybrid publishing, london book fair, girl Friday productions, manuscript editing, thought leadership, employee engagement, leadership strategy, practicing inclusion, writing a business book

Today, Karen Williams sits down with Saar Ben-Attar, founder of Ascent Growth Partners and acclaimed author of Challengers – How a New Breed of Leaders Collaborates and Wins in a Hyper Competitive World. 

Saar shares the story behind his first book, revealing how his journey – filled with collaboration, frustration, and innovation – shaped both its content and its impact. They dive into the evolution of leadership and ecosystem growth, from the challenges of writing and publishing, to the real-world impact his book has had for organisations worldwide.   

The episode explores the exciting frontier where business books meet generative AI, discussing how AI is helping readers bridge the gap between knowing and doing, driving creativity, and enabling more practical application of the book’s practices.  

Whether you’re an aspiring author, an innovation leader, or simply curious about the intersection of business and technology, this episode dives into behind-the-scenes writing insights and a glimpse of the future where books become dynamic tools for change.   

** Upcoming Events **  

If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month. 

You’ll get learning, ideas, and the chance to connect with other authors.   We also run an annual writing retreat, and our next retreat in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!  

You can find out more about all our upcoming events at https://www.librotas.com/librotasevents.

Or contact Karen Williams to find out how she can help you via www.librotas.com.   

Key Takeaways  

From Words to Action: Writing and publishing a business book is just the beginning. The real transformation happens when readers move beyond passive consumption and start actively applying practices in their organizations.  

Amplifying Creativity with AI: Saar shared how generative AI isn’t just a marketing tool – it’s a bridge to new collaborative possibilities, allowing readers to creatively engage with concepts and accelerate scenario planning from weeks to mere hours.  

Collaboration Drives Innovation: The secret sauce? Consistent collaboration – both in crafting the book and developing tools that empower leaders to bring ecosystem thinking into their everyday work.  

Bio  

Saar Ben-Attar is the founder of Ascent Growth Partners, an award-winning firm that focuses on innovation and ecosystem-driven growth, supporting clients in fast-growing economies in the Middle East, Africa and Southeast Asia, with offices in Johannesburg and Singapore. He has been working with Fortune Global 500 as well as mid-sized, high growth organisations for over 20 years, helping them to realise their growth aspirations.   

As a national expert in Business Ecosystems, under the auspices of the International Organization for Standardization (ISO), he has helped to develop a new global guidance standard for Innovation Ecosystem Management (ISO 56012).  

His highly collaborative approach has given rise to partnerships formed with leading organisations that augment Ascent’s work, including business schools and industry think tanks.   

Apart from his role at Ascent Growth Partners, he serves as an Advisory Board member and is an Executive Fellow at the Center for the Future of Organization, at the Peter F. Drucker School of Management. His book, Challengers: How a New Breed of Leaders Collaborates and Wins in a Hyper-Competitive World, has won acclaim and is available on Amazon.com.   

Website: www.ascent-growth.com   

Book link: https://www.amazon.com/Challengers-Breed-Leaders-Collaborates-Competitive/dp/B0CYWG78FQ  

Book a 15 minute call with Saar here  

Socials:  https://www.linkedin.com/in/saarbenattar   

Time stamped overview:  
00:00 Journey of Collaborative Creation
06:10 Motivation, Challenges, and Learning
09:39 Insights on Collaboration and AI
11:45 Generative AI for Creative Impact
16:16 Testing Practices for Real Life
22:02 AI's Human Journey and Limits
25:32 Effective AI Use Requires Clarity
29:16 Generative AI Bridges Global Collaboration
32:13 Collaborative AI-Powered Book Innovation
34:34 Creating Value and Visibility  

Keywords:    ecosystem-driven growth, Ascent Growth Partners, book writing journey, leadership, hyper-competitive world, , AI innovation, generative AI, collaborative learning, bestselling author, Amazon books, podcast appearances, collaborative ecosystems, organizational impact, value creation, business practices, digital tools, card deck, AI digital assistant, cultural collaboration, future of AI ethics, book publishing

Welcome to another insightful episode of Business Book Bites! Today, we’re joined by Katie Chambers, developmental editor, copy editor, and owner of Beacon Point, LLC. Passionate about helping authors shape compelling fiction and nonfiction, Katie brings a unique perspective—not only as an experienced editor, but now as an author herself.  

Karen Williams dives into Katie’s journey on both sides of the publishing fence: from supporting nearly 300 books behind the scenes to navigating the vulnerable experience of publishing her own self-editing guides for fiction and nonfiction writers. Together, they explore the emotional rollercoaster of imposter syndrome, the challenge of knowing when to stop editing, and the importance of getting honest feedback from beta readers—as well as engaging professional editors, even if you’re one yourself.  

You’ll gain practical insights into the stages and types of editing, learn why investing in covers and blurbs might be more crucial than you think, and hear candid opinions about the powerful—but sometimes controversial—role of AI in writing and editing. Whether you’re just starting your manuscript, deep in revisions, or strategizing your book launch, Katie’s hard-won advice and actionable takeaways will help you level up your writing and publishing process.  

 ** Upcoming Events **  

If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month. You’ll get learning, ideas, and the chance to connect with other authors. 

We also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!  

You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com.   

Key Takeaways  

Editing is a Multistage Process: Katie stressed that self-editing isn't a one-and-done deal. It often takes as much (or more!) time than writing your draft. Breaking your editing into focused rounds (story, scene/content, then actual writing improvements) is far more effective than trying to tackle everything at once.  

The Value of Outside Support (Even for Editors!): Even as a professional editor, Katie invested in external editing, beta readers, and honest feedback to gain a fresh perspective. She emphasized that authors are always “blind to their own errors,” and an outside eye is essential—even for seasoned editors.  

AI Is a Tool, Not a Replacement: Katie and Karen discussed using AI tools like ChatGPT and Claude for feedback and example generation. The consensus? AI can speed up certain parts of the process and offer new angles, but it’s never a substitute for thoughtful self-editing and professional review. Always make ethical, transparent choices about how and when to use these technologies.  

Bio  

Katie Chambers, a developmental editor, copy editor, and owner of Beacon Point LLC, helps authors shape powerful fiction and nonfiction. With a background in teaching middle and high school English and formal public speaking training, Katie brings clarity, enthusiasm, and a teacher’s heart to every presentation. She loves editing and running her business. Still, teaching is at her core, so give her a mic and a room of writers, and she's right at home. She’s passionate about helping authors strengthen their writing and better understand the editing process.  

Website: https://beaconpointservices.org   

Book link: https://beaconpointservices.org/self-editing-guides   

Socials: https://www.linkedin.com/in/katie-chambers-62b16bb3   

Time stamped overview:  
00:00 Perils of Perpetual Editing
06:15 Investing in Writing & Feedback
08:11 Write Fearlessly, Edit Mercilessly
11:42 Write Fearlessly, Edit Honestly
14:47 Big Picture Editing Overview
20:08 AI: Nuance Over Black and White
21:07 AI-Assisted Editing and Examples
26:52 Editing: AI vs. Human Touch
27:55 Embracing and Learning ChatGPT
34:20 Author Management Tracker Development
35:49 Book Launch Strategy Tips  

Keywords:    editing process, self-editing, copy editing, developmental editing, proofreading, imposter syndrome, beta readers, AI in writing, ChatGPT, Claude AI, professional editor, book publishing, author journey, book writing tips, feedback for authors, book marketing, cover design, book description, author bio, manuscript evaluation, editing levels, fiction writing, nonfiction writing, editing tools, writing drafts, publishing journey, editing costs, marketing strategies, advance review copies, arc readers

In this episode, Karen Williams (The Book Mentor)  sits down with Kimberly Ashwin, an autism consultant, nurse, entrepreneur, and empowerment advocate. Kimberly Ashwin is the author of the memoir Teen Mum to CEO, published in 2025 – a raw and powerful story of resilience, healing, and transformation.  

Together, Karen Williams and Kimberly Ashwin dive into her journey of overcoming adversity, becoming a mother at sixteen, navigating neurodivergence, and building a nationally recognized organization from her kitchen table. Kimberly Ashwin opens up about the process of writing her memoir as a dyslexic leader, the challenges of building a personal brand, and the unexpected opportunities her book has unlocked – including a new program supporting young women from disadvantaged backgrounds.  

If you’ve ever doubted whether you could share your story or worried about imposter syndrome, this is an inspiring conversation you won’t want to miss. Grab your coffee and get ready for insights on personal growth, authentic storytelling, and creating impact far beyond the page.  

** Upcoming Events **  

If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month.  You’ll get learning, ideas, and the chance to connect with other authors.  

We also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!  

You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com.   

Key Takeaways  

Your Story Has Power – Even If You Doubt Yourself. As someone who’s dyslexic, Kimberley never imagined writing a book. But starting, jotting down bullet points, and accepting support from others made it possible. If you even help one reader, it’s worth it.  

Embrace Vulnerability and Authenticity. Sharing the hard moments isn’t about dwelling on them, it’s about showing resilience and growth. Balance is key: be honest, but focus on the lessons learned along the way.  

One Bold Step Sparks a Movement. Publishing a book was just the beginning. It’s led to the Team Mum to CEO program and inspired other young women to chase their goals – proof that telling your story can create ripples far beyond yourself.  

Bio  

Kimberley Ashwin is an Autism Consultant Nurse, entrepreneur, and empowerment advocate. She is the founder of Teen Mum to CEO and works as an independent consultant nurse, supporting neurodivergent individuals and empowering young mothers through entrepreneurship. A specialist in PDA-informed autism and ADHD assessment, Kimberley blends clinical expertise with lived experience to reshape service delivery with compassion and rigour.   

Her journey includes being the CEO at Autism Oxford UK for 5 years prior to its closure and expanding her impact through speaking, workshops, and podcasts, positioning her as a thought leader in neurodivergence and women’s leadership. Known for emotionally intelligent messaging and meticulous operational systems, she is committed to building ethical, sustainable frameworks that foster trust and growth.   

At the heart of her work is legacy: creating opportunities for young people, especially teen mums and neurodivergent women to thrive with confidence and strategy. Inspired by her children’s achievements in sport, Kimberley channels that drive into movements that challenge stereotypes and elevate community potential.  

Website: www.kimberleyashwin.co.uk   

Book link: https://www.amazon.co.uk/Teen-Mum-CEO-Neurodivergent-Advocacy/dp/191921190X   

Socials: 

https://www.instagram.com/kimberley.ashwin/   

https://www.linkedin.com/in/kimberley-ashwin-06a77a76/   

Time stamped overview:  
00:00 Overcoming Doubts to Write
05:33 Reflection and Structure in Writing
09:08 Managing Your Inner Critic
10:43 Dyslexia's Impact on Verbal Skills
17:40 Entrepreneurial Nurse's Journey
20:20 Balancing Work and Home
22:38 Just Go Write It  

Keywords:    teen mum to CEO, memoir writing, personal branding, neurodivergence, dyslexia, overcoming adversity, leadership, publishing a book, entrepreneurship, podcast interviews, public speaking, disadvantaged backgrounds, rejection sensitivity dysphoria, imposter syndrome, personal growth, support for young women, inspirational stories, breaking stigma, social impact, neurodivergent author, writing and dyslexia

In today’s episode, Karen Williams and Sheryl Andrews dive deep into one of the burning questions on every business author’s mind – what does real return on investment (ROI) look like when you write a book?   

Sure, we all want to sell copies, but as Karen and Sheryl discuss, the true value of a book goes far beyond simple sales numbers. We debunk the 15-pound fallacy, discuss why focusing on book sales alone misses the bigger picture, and explore the unique ways a business book can boost your authority, streamline your processes, and open unexpected doors for your business.   

Whether you’re using your book to save time, build credibility, or attract your dream clients, you’ll come away with fresh insights on how the process of writing a book is transformative – both personally and professionally.  

** Upcoming Events **  

If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month.  You’ll get learning, ideas, and the chance to connect with other authors.  

Our Smart Author Momentum programme starts on Monday 19 January 2026, and we also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!  

You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com.   

Related episodes  

S5, Ep 8: The Mindset Shift Behind a Bigger, Bolder Book with Claire Brumby (where we talk about Claire’s experience of self-publishing vs getting a publishing deal).  

S5, Ep 6: The Courage to Write a Book That Matters with Deborah Naish (where we talk about how her book shifted her business long before her book was published).  

S2, Ep 9: Cracking Crowdfunding during COVID with Paul Newton (where we talk about Paul’s crowdfunding experience).  

S3, Ep 9: Career Trends and Crowdfunding Success with Della (which also touches on crowdfunding).  

S4, Ep4: 5 Things Every Business Authors Should Know Before Publishing with Karen and Sheryl (where we talk about the pros and cons of the different publishing routes for business authors)  

Key insights  

Book sales are not the whole story: The true return on your investment doesn’t come from sales alone. It’s about the credibility, authority, and opportunities you create by putting your thinking, experiences, and processes into words.  

Clarity is priceless: The process of writing a book forces you to reflect, structure, and articulate what makes your approach unique. That self-awareness helps you communicate your value—and often attracts the clients and work you most want.  

Momentum matters more than perfection: You start seeing returns even while writing your book. Sharing your expertise, getting feedback, and talking about your project opens doors, builds your visibility, and often draws in business before your book is even published.  

Bio – Karen Williams  

Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well.   

With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker.  

Website: https://librotas.com   

Socials:    https://www.facebook.com/librotas https://twitter.com/librotas https://www.linkedin.com/in/karenwilliamslibrotas/  https://www.instagram.com/karenwilliamslibrotas  https://www.youtube.com/@librotas   

Bio – Sheryl Andrews  

Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second.  

Website: https://stepbysteplistening.com   

Time-stamped overview:  
00:00 Books as Business Tools
04:08 Writing with Purpose and Vision
09:15 Write Books for Ideal Clients
13:14 Making the Invisible Visible
16:47 Balancing Writing and Work
18:09 Just Start Writing
23:39 Overcoming Blocks to Writing
25:00 Funding Creative Projects Through Support
28:35 Purpose-Driven Book Writing Insights  

Keywords:    book sales, return on investment, business book, book marketing, Amazon sales, self-publishing, traditional publishing, author authority, business credibility, business growth, client acquisition, content creation, coaching, workshops, personal branding, vision planning, niche audience, ideal reader, ideal client, content clarity, expertise, transformation, program creation, speaking engagements, confidence building, crowdfunding, merchandise, publishing options, editing process, thought leadership writing, purpose driven books

In today's episode, Karen Williams (The Book Mentor) sits down with Claire Brumby, motivational speaker, leadership coach, and bestselling author. Claire shares her journey from launching her first book, The Winning Mix, back in 2018 – a guide inspired by her own entrepreneurial experience in the food industry – to mapping out her upcoming title, Forget Normal, I Want Magic, which introduces her progressive leadership framework and is set to be published in April 2026.  

Together, they dive into the differences between self-publishing and securing a publishing deal, the evolution of Claire Brumby's business and message, and the ambitious goal of making her next book a Sunday Times bestseller.   

You'll hear practical advice for aspiring authors, candid reflections on book writing challenges, and unique marketing tactics like 'lumpy mail' and leveraging your network. Plus, Claire Brumby reveals the origins of her signature MAGIC acronym and how it's shaping leaders and organizations for the future.

** Upcoming Events **  

If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month.  You’ll get learning, ideas, and the chance to connect with other authors.  

Our Smart Author Momentum programme starts on Monday 19 January 2026, and we also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!  

You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com.   

Key Takeaways  

Find Your Why Before You Start Writing: Claire stressed the importance of sitting with yourself, understanding your motivations, the audience you want to serve, and what you want your book to achieve. Knowing your why gives you the staying power you’ll need for the writing process.  

The Power of Networks & Bold Marketing: When preparing for her second book launch, Claire is going all in on connection—leveraging her network, reaching out directly, and even bringing back old-school lumpy mail marketing! Don’t be afraid to ask for help or experiment to spread your message.  

Frameworks Make Ideas Stick: The MAGIC framework (Mindset, Awakening, Gumption, Intuition, Charisma) isn’t just memorable—it's actionable. Whether you’re leading a team or presenting on stage, frameworks like this make complex ideas tangible and practical, helping both you and your audience grow.  

Bio  

Claire Brumby is a motivational speaker, leadership coach and best-selling author helping leaders and organisations unlock intuitive, emotionally intelligent and future-ready leadership. As a former FMCG founder and Dragons’ Den alumna, Claire brings real-world commercial experience together with deep insight into resilience, mindset and transformation.   

Her new book, Forget Normal – I Want Magic! introduces her pioneering MAGIC framework—Mindset, Awakening, Gumption, Intuition, and Charisma, offering a progressive approach to self-leadership in a world reshaping fast. Claire challenges outdated, overly masculine leadership norms and invites every leader, regardless of gender, to embrace balanced energetics, intuition and personal power.   

Claire works internationally with organisations, boards and executive leaders to develop cultures that are authentic, human-centred and high performing - without burnout. She speaks powerfully on intuitive leadership, emotional intelligence, authenticity in modern leadership, and how to lead with courage in times of uncertainty and change. Her mission is to inspire individuals and organisations to lead with heart, clarity and confidence, and to create impact that feels meaningful, aligned and sustainable.  

Website: www.clairebrumby.com   

Book link: https://tinyurl.com/ForgetNormalIWantMagic   

Socials:  https://www.instagram.com/theclairebrumby  

Time stamped overview:  
00:00 Entrepreneurial Lessons from Food Industry
06:27 Pandemic Pivot: Expanding Business Horizons
10:11 Overcoming Self-Doubt for Success
14:01 Shooting for the Bestseller Goal
17:27 Chasing Sunday Times Bestseller
18:33 Leveraging Networks and Celebrations
21:32 Overcoming Fear for Leadership
25:50 Memorable Impact Through Magic
28:35 Quick Mindset Boost Guide
32:14 Business Culture Fuels Burnout
37:59 Blending Memoir and Advice  

Keywords:    book writing, self-publishing, publishing deal, Sunday Times bestseller, keynote speaking, leadership, coaching, business growth, food mentor, entrepreneurial journey, women leaders, positive disruption, marketing tactics, lumpy mail, personal development, pivoting in business, author journey, goal setting, book proposal, magic framework, Kogan Page, organizational change, storytelling, writing process

Today, Karen Williams, The Book Mentor, sits down with Susan M. Barber, a leading visibility coach and former Kraft Heinz executive. With over 25 years of corporate leadership experience under her belt, Susan has turned her journey – from battling imposter syndrome to becoming an influential author and podcast host – into invaluable lessons for quiet, high-achieving professionals looking to step into the spotlight.  

In this conversation, Susan shares the story of how blogging about her own struggles and triumphs led to writing her influential books and building a business centered on helping others embrace their unique strengths. You’ll hear insights about her signature “Rise” framework for gaining visibility, why she wrote a workbook to accompany her main book, and practical tips for anyone struggling with self-promotion – especially those who identify as introverts.   

If you’ve ever wondered how to authentically share your achievements without feeling like you’re bragging, or what it takes to go from corporate life to author and entrepreneur, this episode is full of honest advice and inspiration.   

 ** Upcoming Events **  

If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month.  You’ll get learning, ideas, and the chance to connect with other authors.  

We also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!  

You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com.   

Key Takeaways

• Visibility Is a Skill, Not Just a Trait: Susan shared how her own struggles with imposter syndrome and being “too quiet” inspired her to develop authentic strategies for visibility that work—even for introverts and reluctant self-promoters.

• Your Story Resonates More Than You Think: By openly sharing her personal and professional stories through blogs, books, and her podcast, Susan found her vulnerability created connection—and clients saw themselves in her journey.
• Books (and Workbooks!) Create Ecosystems: Publishing her story unlocked new opportunities—including speaking gigs, workshops, and international connections. Her recent workbook goes beyond inspiration, providing practical prompts and resources to help readers implement real change.

Bio

Susan M. Barber is a leading visibility coach who helps quiet, high-achieving corporate leaders step into the spotlight and become visible, valued, and influential. With over twenty-five years of leadership experience at Kraft Heinz, Susan understands the challenges of corporate life. She’s the author of Your Journey to Visibility Workbook, The Visibility Factor and the host of The Visibility Factor podcast. Through her coaching and work, Susan empowers professionals to embrace their unique strengths, grow their influence, and take their careers to the next level.  

Website: https://susanmbarber.com   

Book link: The Visibility Factor and Your Journey to Visibility Workbook  

Socials:  https://www.linkedin.com/in/susanbarbercoaching   

Time stamped overview:  
00:00 From Imposter Syndrome to Business
05:45 Prioritizing My Role as Author
09:06 Overcoming Imposter Syndrome and Visibility
12:44 Career Clarity for Decision Making
16:27 Share Impact, Not Ego
18:54 Inspiring Others to Try Boldly
20:29 Embracing a Voice to Help
24:47 Guidance Unlocks Limitless Potential  

Keywords:   

visibility coach, imposter syndrome, authentic leadership, personal branding, career success, blog writing, storytelling, book writing, workbook creation, influence growth, author mindset, podcast hosting, visibility challenges, pandemic career impact, career transition, career clarity framework, introverts in business, book publishing, developmental editing, business ecosystem, public speaking, business networking, marketing books

Welcome to another episode of Business Book Bites! Today, host and book mentor Karen Williams sits down with Deborah Naish, an award-winning executive coach and author of Level Up Your Leadership.   

With over 40 years of experience in both corporate and nonprofit leadership, Deborah brings a wealth of wisdom on how leaders can create positive change with intention and clarity.   In this conversation, Deborah shares her journey from adamantly believing she’d never write a book to becoming a published author—thanks to some inspiration from other writers and a few pivotal mindset shifts.   

She opens up about imposter syndrome, the importance of curiosity and acceptance, and how writing her book not only helped her formalize her own leadership models but also gave her powerful new tools to help clients and elevate her business.  

If you’re an aspiring author, a coach, or simply someone seeking inspiration from a seasoned leader who’s walked the talk, this episode is packed with practical tips, authentic reflections, and plenty of encouragement to help you level up your own journey.   

 ** Upcoming Events **  

If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month.  You’ll get learning, ideas, and the chance to connect with other authors.  

We also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!  

You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com.   

Key Takeaways

• Embrace the Beginner Mindset: Stepping into something new—even if it’s messy or uncomfortable—is where meaningful growth happens.
• Structure Creates Freedom: Turning instinctive ways of working into a framework not only clarifies your process, but also creates ongoing resources for both you and your clients.
• Curiosity and Acceptance are Superpowers: Staying curious and learning to accept what is helps us transform roadblocks into possibilities, whether in writing or business.

Bio  

Deborah Naish is an award-winning executive coach and author of Level Up Your Leadership. With 40+ years of experience in corporate and nonprofit leadership, she helps leaders grow their impact with clarity and intention. Based in Santa Barbara, she finds inspiration by the ocean and sees leadership as a force for positive change. 2025 winner of two Goody Business Book Awards: Leadership: Mentor/Coaching and Leadership: Motivation.  

Website:    www.deborahnaish.com   

Book link:    Level Up Your Leadership: Becoming More Conscious, Courageous & Resilient https://www.amazon.com/Level-Your-Leadership-Conscious-Courageous/dp/B0FKMM6KVD   

Socials:     https://www.linkedin.com/in/deborahnaish   

Time stamped overview:  
00:00 Writing a Book: The Start
03:54 Creating Connection Through Writing
07:14 Level Up Loop Framework
11:04 Overcoming Doubt to Achieve Success
16:25 Exploring What's Next
19:15 Acceptance and Moving Forward
21:06 Unlocking Personal Agency
25:45 Flexible Approach to Writing Tasks
29:56 Leadership Lessons for Everyone
30:52 Deborah on Podcast  

Keywords:    leadership, executive coaching, book writing journey, author mindset, imposter syndrome, business book, leadership development, self-publishing, book marketing, book launch, building a coaching business, personal growth, writing process, book structure and frameworks, publishing awards, business awards, social impact, women in business, book as a business card, LinkedIn marketing, developmental editing, overcoming self-doubt