Business Buffet

Google has over 92% of the global market share for searches culminating in over 7 billion searches per day.  They built their business on reliable search results, and their position in the marketplace is well earned.  Business has become dependent on the search results driving business, but now Google allows some political ideology to influence search results.  We can only wish for the days when people were punished for crimes they committed, on the internet today (and the nation for that matter) punishment can be doled out for not doing something.  And business can be devastated if it is not perceived as adequately woke.  In today’s episode, we’ll stay clear of the politics behind the issue and instead speak to a solution.  This is not a new-fangled solution with an unproved history, no today’s topic is based on a method with hundreds of years of provable success.

To maximize success on the tradeshow floor, one must plan correctly.  The 5-step engagement process is a proven system for optimizing the limited tradeshow floor time and maximizing lead capture.

Small businesses are scrambling to gain a foothold on their business during this Covid-19 crisis. The tendency is to stop spending money which also means stop marketing. If history has proven anything, it is businesses MUST continue to market in a down economy. But many of those businesses that continue to market, do it from a transactional mindset. “What is the fastest way for me to get a return on my marketing investment?” Today we’re going to look at a different approach to marketing as we talk with Mark Schaefer, a globally-recognized keynote speaker, educator, business consultant, and author. His blog is hailed as one of the top marketing blogs in the world. Not only that, Mark has had a very up close and personal look at the Coronavirus. It’s time to step into the Business Buffet kitchen, open the recipe book and see some of the Business Ingredients Mark Schaefer uses on this Ingredients episode of the Business Buffet.

For more information on Mark Schaefer visit https://businessesgrow.com 

Get your free Pandemic Playbook by visiting https://businessesgrow.com/pandemicplaybook/ 

Thanks to our sponsor Abandon Your Aches Massage. Please visit https://ayamassagecda.com or on Facebook at https://www.facebook.com/abandonyourachesmassage/ 

As we head out of the lockdowns, step by step, slow and methodical, the countdown is on to develop your marketing strategy so you hit the ground running. No pressure or anything, but this is important stuff! On this Side Dish Episode of the Business Buffet, I will outline some do's and don'ts, when it comes to marketing, to help you build and execute a winning marketing strategy out of the lockdown period and beyond.

A big thank you goes out to our sponsors:
Virtual Web Department:  visit virtualwebdepartment.com

In recent weeks we have discussed the importance of giving of yourself as well as being yourself, in your business. This is more true now than ever before. With the lockdown in the early stages of loosening its grip throughout America, small businesses are having to look to different ways of gaining back the attention of the consumer or face possibly closing their doors. Since the creation of the always-evolving social media, it’s becoming more and more clear that small business has to get their message out in a more human way. 

Today, Ed and Phil will dig deeper into what Human-Centered Marketing really means and some ways to implement it into your business's marketing strategies, on this episode of the Business Buffet.

Thank you to our sponsors: 

Abandon Your Aches Massage visit https://ayamassagecda.com 

Phone 208 691 2497

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F1 for Help visit www.f1forhelp.net or call 208-687-0183

What IS marketing? Wikipedia says Marketing is the study and management of exchange relationships. It is the business process of identifying, anticipating and satisfying customers' needs and wants. Because marketing is used to attract customers, it is one of the primary components of business management and commerce. This is just scratching the surface. I will drill a little deeper today on this Side Dish episode of the Business Buffet.

Thank you to our sponsors: Abandon Your Aches Massage visit https://ayamassagecda.com 

Bob Burg is a Hall of Fame Keynote Speaker and Bestselling Coauthor of “The Go-Giver” and Go-Giver Book Series.  A Go-Giver is a person who has learned that shifting their focus from getting to giving is not only a nice way to live life, but a very financially profitable way, as well.  In this episode Bob and I will explore the idea of building a business offering on the idea of giving first and building the hero factor as a life-long relationship builder.

Bob’s Website:  https://burg.com
The Go-Govier Website:  https://www.thegogiver.com/
Link to The Go-Giver on Amazon:  https://bit.ly/go_giver
Bob’s Facebook Page:  https://www.facebook.com/burgbob

A bit thank you goes out to our sponsors:

F1 for Help:  visit www.f1forhelp.net
Virtual Web Department:  visit virtualwebdepartment.com 

We’ve all gone to great lengths to diversify our business so we are not dependent on one client or business offering.  What happens to your business if the country shuts down and you are prevented from delivering your products?  Something we’ve never thought of before, or at least not in terms that are normal in a pandemic driven world that embraces social distancing.  The obvious response is something like this will never happen again...are you sure?  Social distancing has become the mode-de-jur and should a second virus flare up, are you sure your business will be able to continue as normal?  We must spend time diversifying not just client mix, but business offering mix.  In this episode, I’ll present information about how to add a business offering alternative that can keep your business afloat during times when the country is social-distancing.

A big thank you to today’s sponsor, Joe from F1 for Help.  Visit www.f1forhelp.net and get the finest in computer support.

Also, visit thegogiver.com to learn more about Bob Burg’s book, The Go-Giver.

Stay tuned after this SideDish to learn how you could win a free copy of Bob Burg’s book The Go-Giver. 

We’ve all gone through great lengths to diversify our business so we are not dependent on one client or business offering.  What happens to your business if the country shuts down and you are prevented from performing your service or delivering your products?  Something we’ve never thought of before, or at least not in terms that are normal in a pandemic driven world that embraces social distancing.  The obvious response is something like this will never happen again...are you sure?  Social distancing has become the mode-de-jur and should a second wave flare up, are you sure your business will be able to continue as normal?  We must spend time diversifying not just client mix, but business offering mix.  In this episode, we’ll discuss issues facing businesses in an age of social-distancing and pandemic worries and how using The Go-Giver Laws for Success to diversify your offering.

Bob’s Website:  https://burg.com 

The Go-Govier Website:  https://www.thegogiver.com/ 

Link to The Go-Giver on Amazon:  https://bit.ly/go_giver 

Bob’s Facebook Page:  https://www.facebook.com/burgbob 

Thank you to our sponsors:  F1 for Help visit www.f1forhelp.net and Northwest Pet Resort visit www.nwpetresort.com 

We’ve all gone to great lengths to diversify our business so we are not dependent on one client or business offering.  What happens to your business if the country shuts down and you are prevented from performing your service?  Something we’ve never thought of before, or at least not in terms that are normal in a pandemic driven world that embraces social distancing.  The obvious response is something like this will never happen again...are you sure?  Social distancing has become the mode-de-jur and should a second virus flare up, are you sure your business will be able to continue as normal?  We must spend time diversifying not just client mix, but business offering mix.  In this episode, I’ll present information about how to add a business offering alternative that can keep your business afloat during times when the country is social-distancing.

A big thank you to today’s sponsor, Joe from F1 for Help.  Visit www.f1forhelp.net and get the finest in computer support.

Also, visit thegogiver.com to learn more about Bob Burg’s book, The Go-Giver.