Business Buffet

COVID-19 has changed everything, and small businesses are itching to get back at it when this is all over. What do they have to do to hit the street running so that they minimize the effect this virus has had on their business? 

To climb the ladder of success, you don’t need more techniques and strategies, you need more friends.

Do you love animals? Dogs in particular? I mean REALLY love them? Maybe you’ve thought about opening your own doggy daycare, then. You’re in luck! In today’s Business Buffet Ingredients episode, we are going to walk through set up costs and things to think about when opening a doggy daycare. Then we’ll talk with Scott Ansel from Northwest Pet Resort about some of the challenges he faced when opening his facility.

In today's episode, Phil talks about a keynote presentation he witnessed at Social Media Marketing World from Michael Stelzner. Michael Stelzner is the CEO of Social Media Examiner which runs the Social Media Marketing World conference in San Diego every year. Phil shares the key highlights from the presentation on what you should do in the social media world to help your business, in 2020.

COVID-19 has changed everything, what is your business doing to attract new customers?  In this episode, we discuss virtual tradeshows and virtual networking meetings and how to attract new markets to you and your business offering.

Social media is constantly evolving and with that come apps to help with efficiency. Whatever your situation, managing social media requires the right strategy and the right tools.  And while there are thousands of social media tools, not all of them can be classed as management tools. Today I’m going to focus on the best social media management tools that include these three key elements Engagement, Scheduling, and Reporting.

Are you an organized person who gets called on by friends and family to help plan parties and family vacation?  Then you may have the make-up of a professional event planner.  Today we’ll explore the career option of event planner and then talk with the expert of experts, Carolyn Wence with Plans & Action located in Portland, Oregon.

Music makes the world go round. It’s the international language, understood by most everyone. But when it comes to doing your work, do you have music playing? And, if so, is it soft and in the background, loud and in your face or somewhere in between? We’re going to talk about the pros and cons of “whistling while you work” as well as tips for working from home, on this episode of the Business Buffet.

When it comes to the new platforms for social media, Snap Chat and Tik Tok are usually near or at the top of the list. In this Side Dish episode, Phil spends a few minutes talking about IF your business should have a presence on these platforms and, if so, how to make them work for you.

You hear your marketing guru asking to define your target customer, but for you, everyone is a target customer.  Why do marketing people want to define one type of person to market too?  In today’s episode we’ll discuss developing a target client persona and how doing so will help maximize sales.