It’s been a week all about video. Monday was about using Facebook Live to grow your brand and Tuesday I blatantly said, it’s time to get over yourself when it comes to getting in FRONT of the camera. Should you do it? Or should you not take the chance? Ed has a different opinion than mine in some regard but today, we’re going to talk about an expert in the field of video, Nick Nimmin, who will hopefully put to bed this debate on this Ingredients episode of the Business Buffet.

If you build it, they will come.  Right?  Well, not so much.  In today’s business world you need to build it and then seek out customers, craft a message that resonates with those target customers, and execute a multidimensional advertising campaign.  Simple.  Ok, how?  In today’s episode, I’ll highlight the steps for developing market research for the purpose of finding customers.

Got questions or need help developing your market research?  Visit businessbuffet.page and click Ask a Question.

Joe with F1 for Help sponsored today’s SideDish.  Visit www.f1forhelp.net  and support the business that supports the Business Buffet.

Let’s face it: MOST of us are camera shy. Yet, all we hear day in and day out is how small business owners must learn to, not only embrace social media, but we must also put our faces out there too, in the form of videos and still images. Sure that sounds easy if you’re an extrovert but what if you’re an introvert? Is it even possible? Today we will talk you off the ledge of fearing being in front of the camera and then give you five tips to get over yourself on camera.

As we’re still in the Coronavirus lockdown, small businesses have been sent into a tailspin and their ability to spin and pivot to something outside of their comfort zone is vital for survival. Today, we’ll talk all about how, if your business hasn’t already embraced Facebook Live, you need to do it now. As in today, on this episode of the Business Buffet Side Dish.

When it comes to business, it’s important to know your ‘why’. We’ve talked about that many times on the Business Buffet. If you don’t know your ‘why’, you’re destined for increased challenges when it comes to being successful in business. Is your ‘why’ more than just making a buck? It should be. It should come from a place that lives deep in your soul. Today we’ll talk with Mark Michaelis, Principal, CEO and Chief Technical Architect of IntelliTect Corporation about his unique journey in the business world and how his business has less to do with making money and more to do with changing the world on THIS Ingredients episode of the Business Buffet.

A national pandemic only seems to come around once every hundred years or so...while no one wants people to suffer and I don’t mean to make light of the national situation, but this COVID-19 thing is great for business.  In today’s episode, we’ll look at ways to cut costs and improve the bottom line.  We’ll also explore how to use the pandemic to better position your Profit and Loss for long term profitability.

The Small Business Development Center in Clackamas Oregon, and my operations professor in college, both agree that during times of recession, you package offerings.  While technically not yet in a declared recession, with 17 million new unemployment claims and millions of businesses shuttered, America is in recessionary mode.  These are times best suited for small business...yes, that is right, we have the advantage because we are more nimble.  In today’s episode, we’ll discuss ways to capitalize on the pending recession and things you can do to prepare now.

It seems like GIF’s are EVERYwhere on social media. Wouldn’t it be great to have your own collection of GIF’s that help extend your brand? This episode will walk you through those steps so that you can start using your OWN GIF’s to make your points, rather than using those of others.

Are you using all the available resources in your business community to survive this pandemic?  If you are like me, you’ve probably been a member of the local chamber for years...are you turning to them for help?  Today we’ll talk with the VP of Membership for the Coeur d’Alene Chamber of Commerce and discuss ways the chamber is uniquely positioned to help you and your business.

To learn more about the Coeur d’Alene Chamber of Commerce visit their website at www.cdachamber.com 

COVID-19 Link:  Coronavirus Relief Options 

Learn more about Chamber Events and Program by visiting:  https://cdachamber.com/programs-events/ 

Derrell Hartwick
President/CEO
[email protected]
208.415.0104

Visit the North Idaho Small Business Development Center at https://nisbdc.com 

Thank you to our sponsors:  

Coeur d’Alene Chamber of Commerce

Joe with F1 for Help can be reached at 208.687.0183 or visit him on the website www.F1forHELP.net

Virtual Web Department can be reached at (208) 286-2607 or on the web at www.virtualwebdepartment.com 

As we all experience unsettled times as business owners it’s important to know the basics of what continues to work in the world of social media. Storytelling is still a strong play and will be for a long time. A business that is good at storytelling is a business that not only gets it but will also connect with their customer. Consumers love good stories. Today we’ll talk about how important storytelling is for your business and some tips that will help you shine while doing it.