In today's episode our hosts Brenton Gowland and Ron Tomlian talk about the role that brand, both personal and corporate, plays in improving your performance in the marketplace.
Some of the topics covered include:
Why should we as business people bother with branding?
Why is branding so important?
Why do businesses re-brand?
So how does a brand help me to increase the value of my business?
Brand helps you get uptake in the marketplace
Brand helps you put a premium on your product
Brand can help create steady cashflow
Brand helps you build a larger customer base
Your brand is not your logo
Every interaction you have with the marketplace increases or decreases the value of your business
Tip 1 - Don't neglect your brand
Tip 2 - Understand your customers perception of your brand
Tip 3 - You brand is more than just your logo
Tip 4 - Educate your staff about your brand
Tip 5 - Recognise that your brand is alive
Tip 6 - Include brand as an agenda item in board meetings
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Brenton Gowland
Ron Tomlian
Thank you for tuning in to this episode of the Business Builders Podcast. Until next time, KEEP ON BUILDING !!
Adapt_CO
Helping businesses find their new shape.
SA Business Builders
Business leaders social group based in South Australia
Nucleus – Creative Agency
Specialising in growing business through brand, digital, video, web, print, campaigns and marketing.
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