In today's episode our hosts Brenton Gowland and Ron Tomlian talk about the importance of telling stories in business. Stories help us cut through the clutter that is the marketing and advertising messages we are bombarded with every day and help us connect with our clients in a meaningful way.
Some of the topics covered include:
Why stories are so important in business?
Entrepreneurs tell stories that help bring their endeavours to life
Stories not only affect the way we think and feel, but can also affect us physically
Collecting stories helps us get our message across
Understand who you are talking to when telling a story
Know the purpose of your story
Be yourself, don't try and own other people's stories
Make your customer the hero of your story
Make your story component-based
Be the guide for your customers in your storyThe Business Builders Podcast is brought to you by SA Business Builders and Nucleus – Creative Agency.
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Brenton Gowland
Ron Tomlian
Thank you for tuning in to this episode of the Business Builders Podcast. Until next time, KEEP ON BUILDING !!
Nucleus – Creative Agency
Specialising in growing business through brand, digital, video, web, print, campaigns and marketing.
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