Business Connections Live - The UK's Leading Online Business TV Channel

Making Word of Mouth really work

Word of Mouth Marketing is seen as the most powerful way to grow a business, over 80% of all Word of Mouth conversations happen in the real world, between people. We all love stories. Yet most people think it just happens, in fact, there is a method and process to effective WOM.

What is Word of Mouth

Do you really understand what your relationship is with your customers and based on volume and intimacy how you should connect with them? Who are your advocates? How do you co-create and communicate with them and how do you do an effective referral? Word of Mouth should be a key part of your marketing mix and become the way you do business

Who is Graham Wilson

Graham spent 35 years in Healthcare Services, PharmaCo's, Medical devices, Medical Tech and the Care sector. He was a Founding director in building the world's biggest Pharmaceutical services and outsourcing business Innovex/Quintiles, driving consistent growth from 30- 60% per annum and from 9 people to 3500 in 11 Countries. During this time Graham lived and worked in the UK, the USA and Europe. Following the sale of Innovex, he Chaired and supported the growth of Healthcare Logistics Ltd to become market leader, from 60 to 800 staff, 174 clients and a significant exit.

Over the past few years Graham has Chaired 6 businesses and been on 11 Boards from £300m to start up, driving strategy and growth

Graham recently qualified as a Business Coach with Shirlaws, a leading Global Coaching business. He has run and developed behaviour programmes that focus on culture and performance for over 30 years and is a Qualified Clinical Hypnotherapist.

Currently, Graham owns and runs a Care business and is MD of WoM Enterprise Ltd who are involved in leading-edge marketing support through Word of Mouth marketing He continues to Coach clients in multiple sectors.

On this edition of Business Connections Live, Graham Wilson will help you:

• A better understanding of the value of Word of mouth
• An understanding of the power of advocates
• Why you need to get your story right
• Why word of mouth should become embedded in your culture

Learn How to Create Content Quickly for Social Media:

• Why word of mouth is so important
• Understanding how we learn and how our customers behave
• The power of stories
• The power of real advocates
• WoM as a culture

How to Create Content Quickly for Social Media

Are you feeling overwhelmed with constantly having to add content to your ravenous social media feed? Social media marketing expert, Nicky Kriel, will be sharing time-saving tips, tools and tactics to empower business owners to Create Content Quickly and easily for your social media.

Who is Nicky Kriel

Internationally recognised, Nicky Kriel is one of the UK's top social media influencers. She is an international speaker and trainer and is the author of two social media books so far. Earlier this year she spoke at Social Media Marketing World in San Diego in California and delivered training in Doha, Qatar. She's included in lists of the 50 top social media marketing influencers in the world and top 26 remarkable women you must follow on social media. She has been featured in Huffington Post, Inc, Guardian and Daily Telegraph and is regularly interviewed as an authority in Social Media on radio, podcasts, webcasts and television.

She is passionate about inspiring and empowering businesses to use Social Media to grow. She uses her background in corporate marketing to help companies integrate Social Media into their own marketing and business strategies. As a Master NLP (Neuro-linguistic Practitioner) communication is her strength, teaching people to engage with the 'social' aspect of social networking: It's not about tools and technology, but about people and relationships. Jargon is kept to the minimum with the focus being on practical advice, top tips, and guidance.

She is the author of "Converting Conversations to Customers: The Essential Guide to Social Media Sales Success" and "How to Twitter for Business Success

Nicky Kriel became a digital nomad last year.

On this edition of Business Connections Live, Nicky Kriel will help you:

• Become more strategic about the type of content you produce
• Become more organised so that you save days each month
• Find out about useful tools that can save hours
• Save time on creating content so that you have more time to engage with your customers.

Learn How to Create Content Quickly for Social Media:

• How to plan and schedule content
• How to repurpose old content
• How to curate great content for your target audience
• How to come up with ideas for SEO rich blog content
• How to create impactful images quickly
• How to create videos fast

How Video Collaboration gets things done

Video Collaboration is changing the way we communicate socially and in business. Within a few short years, most websites will have the appearance of multichannel media organisations. On this programme we discuss how the workplace has changed out of all recognition in the past 40 years. We look at how much of it is driven by the introduction of new communication technologies aimed at improving productivity and competitiveness.

Video Conferencing

From the widespread introduction of the fax machine to the personal desktop computer and word processing to video conferencing, workers have had to grapple with new technologies. Many have had to adjust their work practices in order for their organisations to keep pace.

It was the advent of the Internet that has had and continues to have the most impact and it's the generation that grew up on the Internet, the so-called Millenials, that is enthusiastically adopting these new technologies in the workplace to get things done and, as a result, driving changes in work practices at a pace never before seen.

So how can businesses be ready, what are the technological changes, how will impact on remote working find out on this edition of Business Connections Live.

Who is Doug Pidduck.

Founder and CEO of Intermedia Communication Solutions. A veteran of the video conferencing industry, Doug has spent 25 years in marketing and sales in this marketplace.

On this edition of Business Connections Live, Colin Pidduck

• How Millenials are driving change in the workplace
• What are the key factors driving the growth in video collaboration?
• Working where you are – Using video in remote working & telecommuting
• Working in teams – the rise of global teams and ad hoc collaboration
• The rise of Huddle Rooms & Spaces
• How to save office space when deploying huddle rooms

Learn the business fundamentals on how your business can achieve:

• An understanding of the changes occurring in the workplace driven by the millennial generation
• An appreciation of how video can be used to increase productivity and support efficient team work.
• An understanding some of the challenges of and solutions to deploying video technology in modern huddle rooms and spaces
• How to save floor space when deploying rooms for video collaboration

How To Sell Yourself Without Selling

How To Sell Yourself Without Selling. Steve Hyland talks to Dexter Moscow who is an influence and persuasion coach working with major retailers and owner-run businesses, helping them to enhance their business pitching, presentation and selling activities. We discuss his new book The MOSCOW Method – How to Sell Yourself Without Selling.

The MOSCOW Method

He doesn't want you to make the same mistakes he's made, so rather than work the room why not command it and take centre stage? Take the opportunity to present to a room of prospects and get them to flock to you. He's sold £millions worth of products for major brands on QVC The Shopping Channel and taught others to do the same.

In this book, he will share his experiences of selling to an invisible audience on television and his work with major high street retailers, in the professions and in finance helping them to be more effective in front of their clients, customers and colleges. He will offer a practical self-help guide to those who want to excel at business pitching, presenting and speech making and who need to get their ideas, products or services accepted. He will lift the veil on the mysteries of personal influence and persuasion and detailing the 6 keys areas of how to create compelling business winning presentations.

How to be able to engage with power and impact be it to an audience of one or many, at the front of the room, around a boardroom table, at a networking event or a social function. The methods and processes discussed are not hypothetical or theoretical but tried and tested that have enabled him to win lucrative contracts and project across sectors.

This book has taken him 10 years to write and 3 decades as a Consultant, Sales Director and Equity Partner to hone the content, so why make the same mistakes he has made in his career

Dexter Moscow

He's passion is working with people within major organisations and owner run businesses to maximise their selling, presentation and influencing skills. To enhance their activities networking, in interviews and where they need to impress colleges, clients and customers. To develop their Leadership, persuasion and communication skills to achieve the results needed to grow their business or advance their careers.

On this edition of Business Connections Live, Dexter shows you how to

• CREATE content that will captivate, build credibility and establish trust.
• STRUCTURE your presentation to gain maximum engagement and buy-in.
• PREPARE yourself to present the perfect pitch.
• DELIVER it with power and impact.

Learn the business fundamentals on how your business can Understand the power of

• Mind Set
• Objective
• Sensory Acuity
• Congruency
• Order
• Work the room

What's the big deal about LinkedIn?

Everybody talks about social media and it seems it's essential to have some form of media presence. One of the big hitters for business has got to be LinkedIn. But are people getting the most out of the platform? On this programme, Steve Hyland talks to award-winning speaker Philip Calvert and asks "What's the big deal about LinkedIn and how can I make it indispensable in my business?"

LinkedIn where to start?.

Most people have a LinkedIn profile, but very few have a clear understanding of WHY they are on the site. In this wide-ranging interview with LinkedIn expert Philip Calvert, we'll bust the myths that LinkedIn is just for recruiters and job seekers.

Who's Philip Calvert?

Philip is an International speaker and author, helping businesses, entrepreneurs and sales professionals to attract more leads and customers from LinkedIn and Internet Marketing

Kick start your LinkedIn Marketing on this edition of Business Connections Live

• How to get more leads from LinkedIn without paying for Premium
• The single most powerful and valuable feature on LinkedIn and how to use it
• The single biggest mistake people make on LinkedIn
• Little-known techniques to dramatically increase views on your posts
• A proven technique that dramatically improves your position in LinkedIn search results
• A simple and proven strategy that leads to more leads and sales – yet hardly anyone uses it…

Learn the business fundamentals of how your business can achieve:

• Many more profile views
• Significantly higher positions in LinkedIn search results
• Less time wasted 'dabbling' on LinkedIn
• More conversations that result in meaningful business discussions
• A significantly improved experience of LinkedIn, which leads to it becoming a key resource in your business

Exclusive LinkedIn Downloads from Philip Calvert

Free membership of the LinkedIn Secrets Mastermind group – a private group on Facebook sharing even more LinkedIn tips, tricks and strategies: https://www.facebook.com/groups/LinkedInSecrets/

Free 21 page LinkedIn Cheat Sheet revealing LinkedIn Lead Generation Secrets – 20 proven strategies that the pros use available at https://www.calvertinternetmarketing.com/linkedin-cheat-sheet

List of internet marketing resources and books (most are free) that I use and highly recommend, including a free trial of the online marketing software I use: http://www.calvertinternetmarketing.com/philip-recommends

For more great information visit our Guests website or follow them on Social Media. Website: http://www.philipcalvert.com Twitter: @philipcalvert Facebook: www.facebook.com/SocialMediaSpeaker/ LinkedIn: www.linkedin.com/socialmediaspeaker

Brexit And The Brexit Advisory Team

Brexit And The Brexit Advisory Team On this edition of Business Connections Live Steve Hyland talks to Gordon Colquhoun who co-founded the Brexit Advisory Team with Thomas Lane in 2016. Gordon's business expertise is in Research & Intelligence and is responsible for the Brexit Intelligence Monitor which supports the team through analysis and insights into the Brexit process.

The Brexit Advisory Team (BrexitAT) was founded in 2016 to help support businesses through the Brexit process by providing a broad scope of expertise to address the challenges Brexit brings across business functions. By establishing a strong legal and regulatory platform through relationships with international law firms and academia, the Brexit Advisory Team aims to provide the necessary expertise to help support the client successfully navigate through the Brexit process.

On this edition of Business Connections Live, Gordon explains

• The challenges Brexit represents to businesses
• Creating and implementing a successful Brexit strategy
• Using external expertise to support your Brexit strategy

Learn the business fundamentals on how your business can achieve:

• Become more informed of the challenges both macro and micro presented by Brexit
• An example of what is involved in creating and implementing a successful Brexit strategy
• Gain knowledge of how external expertise can independently clarify, enhance and support your own Brexit strategy

For more great information visit our Guests website or follow them on Social Media.Website: https://www.brexitat.com/ Twitter: https://twitter.com/GordonColquhoun LinkedIn: https://www.linkedin.com/company/brexit-advisory-team/

How to grow your brand, leads and sales using Facebook Advertising

Facebook is an incredibly powerful platform and holds so many opportunities for business owners, however, most don't know the top 'to-do's' on the platform and struggle to get great results.

Jordan will break down for you campaign objectives, targeting, ad creatives and some simple strategies that will allow you to get set up straight away so you can start leveraging this amazing platform.

Meet Jordan Bucknell

Jordan Bucknell, one of UK's most successful tech-savvy entrepreneurs, who speaks for the value of perseverance, having started out with just a laptop and some homemade business cards.

Since graduating from Kingston University in 2009, Jordan has been recognised for his well-deserved success and was named Entrepreneur of the Year in 2011! He has also been awarded Enterprise Graduate and Enterprise Business awards and has even been a judge for KU's own Bright Ideas competition.

When he's not engrossed in his budding business, Jordan pursues his passion for sharing his experiences and knowledge with others, and frequently speaks at events across London, as well as working as a transformational coach and mentor!

On this edition of Business Connections Live, Jordon will explain:

• Why is Facebook advertising incredibly powerful
• What are the basic things you need to get set up
• What objectives should you be using
• How does the targeting work and what options should you be using
• What is the best ad creative
• How to optimise and scale campaigns to get great results.

Learn the business fundamentals on how your business can achieve:

• A simple method that is applicable to all industries
• A next step to take so they can get going right away
• Some quick easy wins to potential leads and sales they may be missing
• A list 'hot audience' list they should always be targeting
• Better exposure, more business.

For more great information visit our Guests website or follow them on Social Media.

• Website: upbeatagency.com
• Twitter: http://Twitter.com/tweetsbyupbeat
• Facebook: http://Facebook.com/upbeatagency http://Facebook.com/jordanbucknell
• Instagram: http://Instagram.com/upbeat_agency
• LinkedIn: https://www.linkedin.com/in/jordanbucknell/

New Media Marketing

New Media Marketing is the new buzz word amongst internet marketers. Sharing some of the secrets of successful online and offline marketing is the legendary global speaker Frank Furness.

Marketing has changed dramatically and Frank will explore the science of using the internet to connect with existing & future clients, create brand awareness and use the latest tools, software and technology to put companies ahead of the competitors and be seen as leaders in their field.

Powerful Marketing Ideas

Frank will share 'attraction marketing' strategies to build your company brand, drive traffic to your website, dominate Google and share the strategies of successful companies that are using 'new media marketing' successfully.

Who is Frank Furness

Frank Furness is an international motivational speaker, trainer and author.His credentials include 20 years of exceptional business success in sales, management, training and consulting and is a social media specialist.Frank has helped audiences around the world to shine with improved sales, leadership and communication skills.

On this edition of Business Connections Live, Frank Furness will explain:

• Planning Your c
• How to dominate Google
• What makes great websites and what is required by clients as well as Google
• Market online with little or no technical expertise
• Why and how to use the 'Big Five' YouTube, Twitter, Facebook, Google+ and LinkedIn
• How to become a YouTube Superstar

Learn the business fundamentals on how your business can achieve:

• Improved website
• Have a social media strategy……
• Understand how to get onto the first page of Google
• Realise the importance of Video
• Harness the power of LinkedIn
• Improved visibility and sales

For more great information visit our Guests website or follow them on Social Media.

Website: www.onlinemarketingfor.business http://www.frankfurness.com/ Twitter: @frankfurness Facebook: www.facebook.com/frankfurness Pintrest: http://www.pinterest.com/frankfurness LinkedIn: www.linkedin.com/in/frankfurness YouTube: https://YouTube.com/salestips Instagram: http://instagram.com/frankfurnness1

The Role of the Media in Business

The role of the media, and how things have changed over the years for both interviewERS and interviewEES. Who wants to get what out of media coverage? Martin's been both sides of the microphone and camera over the years so we can talk about some of the golden rules, how to avert media disasters and hopefully hear some stories from the media's backstage.

What the media wants

We look at how businesses are beginning to understanding what the media wants. Why discuss why so many senior business directors and business owners get it wrong when they are interviewed. We discover how do you capitalise on the opportunity of the broadcast interview and what the Pitfalls and problems with dealing with the media.

Martin Campbell

Martin Campbell. He's been a journalist since the late sixties in TV, Radio and newspapers, a journalism trainer, a former chief advisor to the media regulator Ofcom, and is now a media consultant with Media Objectives.

Who is Ofcom

Ofcom is the regulator and competition authority for the UK communications industries. It regulates the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate.

On this edition of Business Connections Live, Martin Campbell will explain

• How the media is evolving
• What the media wants
• Where interviews can go wrong
• Learning from the past
• Pitfalls and problems with dealing with the media
• Who controls the interview

Learn key techniques to handle an interview and the media:

• How to perform to your best
• When to say no to media coverage
• Tailoring a message
• Sensible preparation
• What to expect from coverage
• Confidence in dealing with the media

For more great information visit our Guests website or follow them on Social Media.Website: www.martinlcampbell.vpweb.co.uk LinkedIn: https://www.linkedin.com/in/martin-campbell-967a3082/

How To Be An Expert In Your Industry

On this edition of Business Connections Live Steve Hyland asks Emma Tarring and Anneve Hutchinson How To Be An Expert In Your Industry. You're great at what you do, but you don't seem to get the same recognition as some of your competitors even though they – frankly – don't have the same level of experience and expertise as you do.

If you get most of your business via referrals and recommendations, that's great. But are you sure you are getting the right type of business?

Anneve and Emma will explain how following the START Marketing system can help you position your company to help improve your online profile so that you can win more profitable work and cherry-pick the best projects.

The Marketing Matrix specialises in positioning owner-managed businesses and consultants so that they can win higher-value, more enjoyable projects. Run by Anneve Hutchinson and Emma Tarring, the company uses its START Marketing plan to build online profiles for businesses that highlight their expertise and showcase their experience, making them the obvious choice for their prospective customers or clients.

On this edition of Business Connections Live, Anneve and Emma will explain:

• • How to get the business you deserve by being recognised as an expert in your field
  • How to position your business so you can get ahead of the competition
  • The top 5 things to include in a website to demonstrate your expertise
  • How to make sure your message resonates with your target market
  • How to generate leads from your website 24/7
  • How to connect more closely with your prospects

Learn the business fundamentals on how your business can achieve:

• A brand that helps you stand head and shoulders above your competition
• Clear messaging that resonates with your ideal clients
• A website that generates leads
• A way to introduce your products and services to new prospects
• Understanding how to make sure your business is visible online in the places where your customers hang out

For more great information visit our Guests website or follow them on Social Media.Website: http://www.themarketingmatrix.co.uk Twitter: https://twitter.com/AnneveH Facebook: @themarketingmatrix LinkedIn: https://www.linkedin.com/in/emmatarring/