Business Creators Radio Show With Adam Hommey

Cyber risk management has become a complex, constantly changing, noisy, daily battle.

They said risk would be easy to measure, but the proliferation of mobile devices, advent of cloud computing, IoT, robotic process automation, and the explosive growth of complex third party ecosystems, coupled with the velocity of change, has made staying ahead of cyber risk almost impossible.

With third party cyber breaches becoming an increasing threat to organizations, the cost of insurance protection against breaches is also on the rise. When high-profile targets increase security and close loopholes, threat actors shift their focus to vulnerable third parties.

Cybersecurity expert, Karim Hijazi, joins Adam to discuss this growing threat to businesses and how to mitigate and prevent attacks.

Discover:

If you are an enterprise IT leader, do you know what is happening right now in your ecosystem? Find out in this episode.

The post The Rising Cost of Cyber Risk Insurance, With Karim Hijazi first appeared on Business Creators Radio Show with Adam Hommey.

What is it that drives you? Motivates you?

How do you react during hard times or a crisis?

What are you made of?

That’s the question that helps Mike “C-Roc” Ciorrocco push through the tough times, and the question that has led him to higher levels of success and satisfaction when things are going well. He says, “It’s a challenge – from myself to myself. It’s the ultimate accountability.”

In this episode, he joins Adam to talk about what it really means to know just what you’re made of.

Discover:

Do you know what you’re made of? Tune in and find out!

The post What Are You Made Of?, With Mike “C-Roc” Ciorrocco first appeared on Business Creators Radio Show with Adam Hommey.

Marketing is your ability to attract AND keep customers.

Are your marketing efforts creating enough new customers for you? Do you have systems in place to turn those customers into raving fans?

Marketing and branding is so much more than a cool logo and catchy tagline.

Marketing expert, Wayne Mullins, lives, breathes, and sleeps marketing. He knows all too well that it’s difficult to deliver remarkable results without a clear understanding for the audience the design is intended to communicate with, and what message will resonate with that audience.

Wayne joins Adam in this episode to expose why your marketing may not be working as well as you thought.

Discover:

If you want to turn your marketing into a revenue-generating machine, don’t miss this episode

The post Why Your Marketing Isn’t Working, With Wayne Mullins first appeared on Business Creators Radio Show with Adam Hommey.

From the small business owner to Fortune 200 CEOs, the highly skilled and accomplished manager understands and practices professional management. And like any other professional — athlete, musician, physician — mastering the skills required to be a complete professional manager takes continuous practice, fine-tuning, and commitment.

Professional management expert, Ed Eppley joins Adam and breaks down the six disciplines critical for today’s professional manager.

Discover:

Every professional manager has room to become better. By committing to the six professional management disciplines, today’s leaders can develop a competitive edge for the future while building a sustainable and thriving business.

Want to learn more about improving your management skills? Tune in!

The post Identifying and Correcting Workplace Problems, With Ed Eppley first appeared on Business Creators Radio Show with Adam Hommey.

Most companies don’t have a plan for when their defenses fail.

All entrepreneurs and business leaders face similar cybersecurity frustrations—should they worry about it, what should they do about, and where should they even start. Decisions never seem to get made, or, once made, provide the illusion of security but don’t actually reduce a business’ cyber liability. But there is a solution. It’s not complicated or theoretical.

Adam Anderson is an expert on cybersecurity. He’s joining Adam in this episode to help you answer the question, “Should I even care about Cyber Security?”

Discover:

Before hiring expensive consultants or spending money on products you might not need, listen to this episode.

The post Cyber Crime Isn’t a Computer Science Problem, With Adam Anderson first appeared on Business Creators Radio Show with Adam Hommey.

Inc. stated that the rapid growth of those on their list can make or break the business, and it breaks more than it makes.

In truth, as these companies grow like a rocket ship headed for outer space, 2 out of every 3 burn up in the atmosphere. So much potential wasted as a beautiful spacecraft never sees outer space.

The growth isn’t the problem, though. You can achieve rapid growth and still survive atmospheric breach as long as you SCALE Smart.

Growth expert, Ryan Baker joins Adam to teach you about his SCALE Smart method and how you can grow quickly and successfully.

Discover:

If you are ready to experience astronomical growth, with no burn-out, tune in!

The post Combining Rapid Growth with Long-Term Success, With Ryan Baker first appeared on Business Creators Radio Show with Adam Hommey.

Jeff Bezos created one of the world’s most valuable companies and, in the process, became the world’s richest person.

Amazon was the fastest company to reach $100 billion in sales ever.

And, he started by selling books online.

How did he do it?

Risk & Growth Expert, Steve Anderson, joins Adam to show you how to apply Bezos’ same practices so you can watch your business become more efficient, productive, and successful—fast!

Discover:

If you want to learn more about Bezos’ success formula how it can be applied to grow your business, don’t miss this!

The post Grow Your Business Using the Amazon Success Formula, With Steve Anderson first appeared on Business Creators Radio Show with Adam Hommey.

Being an entrepreneur does not have to mean being a slave to your business.

We’ve all heard the stories of business owners working 15-20 hours a day.

Barely eating.

Barely sleeping.

Barely making ends meet.

It doesn’t have to be that way.

The number one way to grow your business is through systems and automation, and growth and automation expert, Brandon Vaughn, is joining Adam to tell us how.

Discover:

If you’re done being a slave to your business, don’t miss this episode.

The post Automate Grow Sell, With Brandon Vaughn first appeared on Business Creators Radio Show with Adam Hommey.

Users Do Not Search For Keywords

In the real world, there is no such thing as a keyword. Keywords are simply a term that internet marketers and Google made up as a way to conceptualize targeting in PPC advertising. Keywords are how Google allows you to choose what real-world searches (called search queries) your ads match to. These search queries may be the same as the keywords you select for your AdWords campaign, though often they are very different.

The difference between the keywords you entered in the AdWords system and the actual search query a user typed, is why even though you have words that customers told you they search for as keywords, you still suffer from a low click-through rate and terrible quality scores.

Adam Lundquist consistently delivers paid search campaigns utilizing advanced statistical analysis developed at Harvard. He joins Adam to show us how to make our ads deliver far better than our expectations.

Discover:

If would you like to learn how to get more customers on a consistent basis, in a cost-effective way, listen in!

The post Nerds Do it Better, With Adam Lundquist first appeared on Business Creators Radio Show with Adam Hommey.

Marketing is much different than it used to be.

Being able to rely on interrupting someone’s day to sell them something is no longer a thing.

We now research on our own and gravitate toward authentic content that resonates with us.

You will not be able to bombard people with features, advantages, and benefits. You have to create your own content with your customer in mind and it needs to be helpful.

Why?

Your own content can express your real thoughts, brand you as the expert, and resonate with your target customer.

Explainer videos can do just that! Best of all, they are simple, effective, and affordable!

Expert animated content creator, Charles Alexander, joins Adam to tell us what explainer videos are, and how they can help you sell.

Discover:

Are you ready to learn the best ways to incorporate videos in your marketing for the best ROI? Tune in!

The post Video Marketing for the Best ROI, With Charles Alexander first appeared on Business Creators Radio Show with Adam Hommey.